May 20, 2009
20 Ways to See The Invisible


See that FedEx logo to your left? What do you notice? Letters? Colors? Shape? Probably. But if that's all you see, you are missing something.

Take another look. Do you see an arrow? No? Look again. More specifically, look at the space between the "E" and the "x". The white space. See it? Cool, huh?

Such is life... and the creative process.

We look, but don't see; listen, but don't hear; touch, but don't feel.

But if we quiet down and really begin to SEE, we notice something that didn't seem to be there before. That's where the fun begins.

Is there a way to increase your ability to see the invisible? Yes, there is... and here are a few ways to begin:

20 Ways to See the Invisible

1. Pay attention to your dreams. Write them down.

2. Honor serendipity and synchronicity

3. Listen to the feedback of others

4. Spend time with people from diverse backgrounds

5. Trust your instincts

6. Talk to your customers more

7. Ask impossible questions

8. Notice patterns and trends

9. Sneak up on your project (work in the cracks)

10. Let go of doubt

11. Work in a different environment

12. Ask friends to tell you what your blind spots are

13. Look through the eyes of the person who inspires you the most

14. Take a break

15. Slow way down

16. Share your AHAs with friends

17. Get faster feedback

18. Fast forward five years

19. Ask your kids for the answer

20. Invite "unusual suspects" for their point of view

By the way, every time I see a FedEx truck these days, I stop and ask myself "What am I not seeing?" It only takes 10 seconds, but usually reveals very useful insights. And even when it doesn't, the act of asking the question opens my eyes a bit wider.

Here's to the revelation of your white arrow!

Posted by Mitch Ditkoff at May 20, 2009 10:06 AM


That's cool Mitch. Truly delightfully enlightening.

Posted by: Chris Cantrell [TypeKey Profile Page] at October 23, 2009 03:40 PM

You do what you are. A human being. Nashville,Tennessee, 1989 UFO Real Picture.

Posted by: Byam McGoodwin [TypeKey Profile Page] at April 20, 2010 08:09 PM

I'm on facebook

Posted by: Byam McGoodwin [TypeKey Profile Page] at April 20, 2010 08:10 PM

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