Go Beyond the Usual Suspects!
Most organizations brainstorm. The brainstormers, however, tend to be the same old "usual suspects" -- the self-declared creatives, content experts, decision makers, stakeholders, and senior officers.
Bad idea.
Brilliance can come from anywhere in an organization. That is, IF you create opportunities for unusual suspects to participate in your ideation process -- and that includes interns, new hires, front-line workers, geeks, freaks, customers, kids, and the guy who delivers lunch to your brainstorming sessions.
Explained Zen Master, Shunryu Suzuki: "In the beginner's mind there are many possibilities; in the expert's mind there are few."
Joel Rubinson, writing for Fast Company's blog, has some insightful things to say about this.
Get better ideas!
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