Are You My Kinetic Type or Is That a Motion Graphic in Your Pocket?
If a picture is worth a thousand words, then what's a moving picture worth -- or better yet, the word "moving" that's moving?
I am speaking of the fabulous world of kinetic type -- sometimes called motion graphics -- the animation technique that mixes motion and text to express ideas.
The field is not new. It's roots go back to 1899. But the artfulness of it just keeps getting better and better.
Here's a recent example by Mary Jane Fahey.
If you are looking to launch a new campaign, initiative, or get the attention of your information overloaded workforce, think twice before sending yet another email. Think visual. Think graphic. Think kinetic.
Post a comment
Thanks for signing in, . Now you can comment. (sign out)
(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)