February 12, 2014
When a Brainstorming Session is Not a Brainstorming Session

HomerSimpson1.gif
I finally figured out why so many brainstorming sessions fail. It's the exact same reason why so many marriages fail. The couple shouldn't have gotten married in the first place.

Many brainstorm sessions that are called never should have happened. And while some kind of meeting may have been appropriate for the invitees to attend, the form of a brainstorm session was the wrong form.

So, before you call your next brainstorming session, pause for a moment and ask yourself what the real purpose of your meeting is. If it's not the generation and development of new ideas, your meeting is not a brainstorming session, but one of the following.

1. INFORMATION SHARING MEETING: A chance for participants to update each other on projects, download knowledge, share research and other changes impacting their common project. No new ideas are really needed here -- just the real-time sharing of information.

Two heads thinking.jpg

2. TOPIC DISCUSSION MEETING: Some meetings need to be nothing more than talking head sessions. These kinds of meetings give people a chance to air out opinions, share questions, and listen to each other. There's nothing wrong with these kinds of meetings -- but they don't necessarily require brainstorming for them to be effective.

3. TEAM ALIGNMENT MEETING: Sometimes teams simply need to get together to get on the same page. While this may include the sharing of information, it may also be a time for people to connect, clarify their collective vision, and reinforce their commitments. While this may seem "soft," it's not. Unless your team is connected, it's unlikely they will be effective. Getting your ducks in a row usually requires more discussion than brainstorming.

4. FEEDBACK MEETING: Sometimes it's useful for team members to give and receive feedback to each other. This kind of meeting can be as simple as a few "report outs" and then some honorable sharing of feedback. Ideas may emerge in the process, but a feedback meeting is not a brainstorm session. Ideas are less important that the ability of participants to listen to each other and speak their truth.

5. DECISION MAKING MEETING: Sometimes the only reason for a team to get together is to make decisions. Who's doing what? Why? By when? If your team has no agreement or process in place about how it makes decisions, these kinds of meetings won't go very well -- unless, of course, it's already been established that the "boss" or "team leader" is the one with the power to make decisions on behalf of the team.

Make sense?

If you really need to call a brainstorm session
Idea Champions

Posted by Mitch Ditkoff at February 12, 2014 10:23 PM

Post a comment

Thanks for signing in, . Now you can comment. (sign out)

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)


Remember me?


Who Are We?

Idea Champions is a consulting and training company dedicated to awakening and nurturing the spirit of innovation. We help individuals, teams and entire organizations tap into their innate ability to create, develop and implement ideas that make a difference.

Top 5 Speaker
Mitch Ditkoff, the Co-Founder and President of Idea Champions, has recently been voted a top 5 speaker in the field of innovation and creativity by Speakers Platform, a leading speaker's bureau.
Workshops & Trainings
Highly engaging learning experiences that increase each participant's ability to become a creative force for positive change
Brainstorm Facilitation
High impact certification training that teaches committed change agents how to lead groundbreaking ideation sessions
Cultivating Innovation
Your "best and brightest" are the future leaders of your company, but unless they know how to foster a culture of innovation, their impact will be limited. A one-day workshop with us is all they need to begin this journey.
Our Blog Cabin
Our Heart of Innovation blog is a daily destination for movers and shakers everywhere — gleefully produced by our President, Mitch Ditkoff, voted "best innovation blogger in the world" two years running.
What's the Problem
Einstein once said that if he had 60 minutes to solve a problem, he'd spend the first 55 thinking about the problem, and the next 5 solving it. This is the workshop he would have invented if time wasn't so relative.
Team Innovation
Innovation is a team sport. Brilliant ideas go nowhere unless your people are aligned, collaborative, and team-oriented. That doesn't happen automatically, however. It takes intention, clarity, selflessness, and a new way of operating.
Webinars Powered by
Idea Champions University
Webinars for online training If you enjoy our blog, you will love our newly launched webinars! Our training is now accessible online to the whole world.
Awake at the Wheel, Book about big ideas If you're looking for a powerful way to jump start innovation and get your creative juices flowing, Awake at the Wheel is for you. Written by Mitch Ditkoff, Co-Founder and President of Idea Champions.
Featured in Alltop Guy Kawasaki's Alltop "online magazine rack" has recognized Idea Champions' blog as one of the leading innovation blogs on the web. Check out The Heart of Innovation, and subscribe!
Face the Music Blues Band The world's first interactive business blues band. A great way to help your workforce go beyond complaint.

"In tune with corporate America." — CNN
© IDEA CHAMPIONS