January 14, 2016
How to Use Storytelling to Foster Genuine Employee Engagement

Suit man and lightbulg.jpg

Let's assume, for the moment, that you are a forward-thinking business leader charged with the responsibility of accomplishing extraordinary results. Although your strategy may not yet be completely clear to you, one thing most definitely is: You cannot do this alone. You know, in your bones, that if you want to achieve extraordinary results, you will need the full participation of a highly engaged, focused, and collaborative workforce.

The sobering reality? It's unlikely that your company's workforce has reached this lofty realm yet -- closer, in profile, probably, to the staggering 62% of American workers (according to the US Department of Labor) who are dissatisfied and disengaged.

Meeting boredom.jpg

In other words, corporate slackers.

Yes, they have potential, but it is not potential you need. You need kinetic -- the full throttle expression of the very best of what your people have to offer. You've tried carrots. You've tried sticks. You've given pep talks until you're blue in the face, but nothing seems to work. It's time for something else. But what?

Enter Idea Champions' ALL HANDS ON DECK workshop.

Based on 27 years of research and in-the-trenches experience with hundreds of savvy organizations, Mitch Ditkoff, internationally recognized innovation provocateur and author of the groundbreaking book, Storytelling at Work, has distilled down the essence of what he's learned about employee engagement and the transfer of tacit knowledge into a highly effective, one-day learning experience.

His premise is a simple one: Participants don't need to learn anything new. They don't need to be trained, transformed, or tricked into mastering new skills. Instead, they need to tune into -- and express -- what they already know -- their collective insight, wisdom, and know how that is hiding in a place few of them ever dare to explore -- their own stories.

Bottom line, storytelling is the most universal, time-tested, cost-effective way for people to share what is truly meaningful to them, what they know in their bones but rarely get a chance to communicate -- your organization's most valuable human resource, the DNA of its future business success: CelebratingMan.jpgPurpose. Passion. Risk taking. Resilience. Adaptability. Creativity. Clarity. Collaboration. Commitment. And perseverance.

You want full engagement? You want to spark a mindset of innovation? Then find a way to unlock these qualities in your people.

The key? Storytelling, well done.


There are three reasons why an ALL HANDS ON DECK workshop works: 1) What we do before the session; 2) What we do during the session; 3) And what we do after.

At least 30 days before a workshop, we will interview you and a cross-section of participants to find out what the predominant story is in the organization -- the cultural narrative that will need to change if employee engagement and innovation is going to flourish. We also ask everyone to respond to our culture of innovation poll -- yet another way to prime the pump.

The workshop, itself, is a mix of five elements: culture building, action learning, storytelling tutorials, ideation, and opportunities for participants to share their own stories with each other.

Post-workshop, we train selected participants, online, to facilitate company-specific Wisdom Circles -- small group gatherings that build trust, increase collaboration, transfer tacit knowledge, spark innovation and continue building a culture of storytelling.

Intrigued? Call us at 845.679.1066 or email info@ideachampions.com

Innovation Excellence review of Storytelling at Work
A 60 minute radio interview with Mitch Ditkoff
Harnessing the power of storytelling

Posted by Mitch Ditkoff at January 14, 2016 01:56 AM

Post a comment

Thanks for signing in, . Now you can comment. (sign out)

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)

Remember me?

Who Are We?

Idea Champions is a consulting and training company dedicated to awakening and nurturing the spirit of innovation. We help individuals, teams and entire organizations tap into their innate ability to create, develop and implement ideas that make a difference.

Click here for the simplest, most direct way, to learn more about Idea Champions' semi-fearless leader, Mitch Ditkoff. Info on his keynotes, workshops, conferences, and more.
Storytelling at Work
Storytelling at Work is Mitch Ditkoff's newly published book about the power of personal storytelling in business – why it matters and what you and your organization can do to leverage the impact of storytelling in the workplace.
Top 5 Speaker
Mitch Ditkoff, the Co-Founder and President of Idea Champions, has recently been voted a top 5 speaker in the field of innovation and creativity by Speakers Platform, a leading speaker's bureau.
Authorized Reseller Logo – GoLeanSixSigma.com
Workshops & Trainings
Highly engaging learning experiences that increase each participant's ability to become a creative force for positive change
Brainstorm Facilitation
High impact certification training that teaches committed change agents how to lead groundbreaking ideation sessions
Cultivating Innovation
Your "best and brightest" are the future leaders of your company, but unless they know how to foster a culture of innovation, their impact will be limited. A one-day workshop with us is all they need to begin this journey.
Our Blog Cabin
Our Heart of Innovation blog is a daily destination for movers and shakers everywhere — gleefully produced by our President, Mitch Ditkoff, voted "best innovation blogger in the world" two years running.
Team Innovation
Innovation is a team sport. Brilliant ideas go nowhere unless your people are aligned, collaborative, and team-oriented. That doesn't happen automatically, however. It takes intention, clarity, selflessness, and a new way of operating.
Webinars Powered by
Idea Champions University
Webinars for online training If you enjoy our blog, you will love our newly launched webinars! Our training is now accessible online to the whole world.
Awake at the Wheel, Book about big ideas If you're looking for a powerful way to jump start innovation and get your creative juices flowing, Awake at the Wheel is for you. Written by Mitch Ditkoff, Co-Founder and President of Idea Champions.
Face the Music Blues Band The world's first interactive business blues band. A great way to help your workforce go beyond complaint.

"In tune with corporate America." — CNN