April 18, 2016
You CAN Tell a Book by its Cover -- Especially If You Have 9 Choices


Ever hear the phrase "You can't judge a book by it's cover?" Of course you have. But what you probably haven't heard is how far back that phrase goes -- all the way back to June, 1867, as seen in the newspaper, Piqua Democrat. "Don't judge a book by its cover, see a man by his cloth, as there is often a good deal of solid worth and superior skill underneath a jacket and yaller pants."

While no one at Idea Champions, as far I as know, has never thought about buying a pair of "yaller pants", we have thought about designing the cover of our CONDUCTING GENIUS workbook in a way that communicates what exists beyond the cover. Which is why we offer nine different cover designs for the people who participate in our brainstorm facilitation training. Take a peek below and see if YOU can get a feeling for what our 1-3 day course is all about.





Dog 2.jpg


All Words.jpg

Dog 1.jpg


This is the training it accompanies
This is what our clients say
Idea Champions

Posted by Mitch Ditkoff at April 18, 2016 08:03 PM


I would prefer the third cover because it highlights the participation and the collaboration between several persons. The second best ist the second because it is easy to have ideas, the nurturing of them is the difficult part.

Covers 1 and 4 are simply boring.

Posted by: martin [TypeKey Profile Page] at June 16, 2014 03:38 AM

I would lean to the second cover, as it encompasses a number of behaviors that need to come together to make brainstorming successful.

Posted by: John Glindeman [TypeKey Profile Page] at June 17, 2014 10:45 AM

If you're looking for something that attracts attention on bookshelves, then I have to vote for the dog holding the homework. It immediately intrigued me.
But in this age of Amazon and digital searches, does an intriguing cover matter?

Posted by: Steve [TypeKey Profile Page] at June 17, 2014 07:23 PM

I loved the dog with glasses - it has the light touch and humor that appeals to me !

Posted by: Barbara Bash [TypeKey Profile Page] at June 18, 2014 10:13 AM

When I first saw this there were only four images and in another sequence. So I give my favorites again by description:
1. The one with the Gardener
(although it is missing the group facet)
2. The one with two heads with something flowing between them
(although this is missing the part of the facilitator.)

I like also the one with the butterfly in the head, but it is not fitting for the topic.

Those with the men in business clothes are boring, those with a lightbulb too(exception: no 2 as described above).

Posted by: martin [TypeKey Profile Page] at June 22, 2014 12:36 PM

I like the #3 conductor, but that is only half of the picture, the orchestra also needs to be shown with visions streaming from their briefcases or smartphones or ...

Posted by: gladys [TypeKey Profile Page] at July 20, 2014 01:49 AM

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Who Are We?

Idea Champions is a consulting and training company dedicated to awakening and nurturing the spirit of innovation. We help individuals, teams and entire organizations tap into their innate ability to create, develop and implement ideas that make a difference.

Click here for the simplest, most direct way, to learn more about Idea Champions' semi-fearless leader, Mitch Ditkoff. Info on his keynotes, workshops, conferences, and more.
Storytelling for the Revolution
Storytelling for the Revolution is Mitch Ditkoff's newly published book about the power of personal storytelling to elevate the conversation on planet Earth. Provocative. Evocative. And fun. YOU have stories to tell. This book will help you tell them.
Storytelling at Work
"The world is not made of atoms," wrote the poet, Muriel Rukeyser. "It's made of stories." Learn how to discover, honor, and unpack the stories of yours that show up "on the job" in Mitch Ditkoff's award-winning 2015 book, Storytelling at Work.
Top 5 Speaker
Mitch Ditkoff, the Co-Founder and President of Idea Champions, has recently been voted a top 5 speaker in the field of innovation and creativity by Speakers Platform, a leading speaker's bureau.
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Workshops & Trainings
Highly engaging learning experiences that increase each participant's ability to become a creative force for positive change
Brainstorm Facilitation
High impact certification training that teaches committed change agents how to lead groundbreaking ideation sessions
Cultivating Innovation
Your "best and brightest" are the future leaders of your company, but unless they know how to foster a culture of innovation, their impact will be limited. A one-day workshop with us is all they need to begin this journey.
Our Blog Cabin
Our Heart of Innovation blog is a daily destination for movers and shakers everywhere — gleefully produced by our President, Mitch Ditkoff, voted "best innovation blogger in the world" two years running.
Team Innovation
Innovation is a team sport. Brilliant ideas go nowhere unless your people are aligned, collaborative, and team-oriented. That doesn't happen automatically, however. It takes intention, clarity, selflessness, and a new way of operating.
Awake at the Wheel, Book about big ideas If you're looking for a powerful way to jump start innovation and get your creative juices flowing, Awake at the Wheel is for you. Written by Mitch Ditkoff, Co-Founder and President of Idea Champions.
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