YOU ARE WHAT YOU DRINK: 101 CreativiTeas for Aspiring Innovators

Some people say you are what you eat. Others, more cerebrally inclined, say you are what you think. I would like to propose yet another possibility -- you are what you drink.
And so, in this slightly tongue-in-cheek spirit, I offer you a selection of 101 exotic teas from around the world. Each one has been formulated to stimulate the specific, inner quality you need more of in order to be a more effective innovator on-the-job.
Your task? To choose three teas, from the list below, whose qualities you most need to imbibe -- then brainstorm ways in which you can bring more of these qualities into your life.
Drink deep... then think deep.
1. Opening Up to PossibiliTea
2. Easy Going FlexibiliTea
3. Gandhi-like HumiliTea
4. Well-timed AdaptabiliTea
5. Taking Care of Details Amidst InfiniTea
6. Loosey Goosey ManeuverabiliTea
7. Acceptance of MortaliTea
8. Total QualiTea
9. Beyond MoraliTea
10. An Occasional Dose of RealiTea
11. Following Your Passion With ImpuniTea
12. Balancing PolariTea
13. InterdimensionaliTea
14. Flashes of NonsensicaliTea
15. Unfettered CreativiTea
16. Appreciation of DiversiTea
17. Tuning in to SynchroniciTea
18. OriginaliTea
19. UnconventionaliTea
20. Old Fashioned PracticaliTea
21. CuriosiTea
22. Celebration of IndividualiTea
23. A Deeper Sense of InevitabiliTea
24. Letting Go of FutiliTea
25. A Transformed MentaliTea
26. Go With the Flow FluidiTea
27. Baby Oh Baby SensualiTea
28. WhimsicaliTea
29. Child-like SimpliciTea
30. Tiger-like FerociTea
31. Nose to the Grindstone DurabiliTea
32. Let it Rip TheatricaliTea
33. Grrr!! TenaciTea
34. Authentic AuthenticiTea
35. Mucho GenerosiTea
36. Acceptance of AsymmetricaliTea
37. Quick Moving MobiliTea
38. Enlightened SpiritualiTea
39. Day By Day ClariTea
40. Sylvester Stallone MusculariTea
41. In the Moment SpontaneiTea
42. Twelve Step SobrieTea
43. Beethovian VirtuosiTea
44. Wild Maniacal HilariTea
45. Increased CapaciTea
46. ABCDEFGHIJKLMNOPQRSTea
47. Lucid PerspicaciTea
48. Ha Ha Ha LeviTea
49. Focused SingulariTea
50. A Daily Shot of InsaniTea
51. Expressing Your PersonaliTea
52. Frontal NudiTea
53. International CommuniTea
54. Much More VarieTea
55. Information Highway ActiviTea
56. Higher ProductiviTea
57. Que Sera SororiTea
58. Off the Wall BanaliTea
59. Alimentary CanaliTea
60. Relaxed InformaliTea
61. Sprint? Verizon? AT&Tea?
62. Understanding Primal CausaliTea
63. SpecificiTea
64. Huge Amounts of PubliciTea
65. Give Up Feeling ShitTea
66. IntentionaliTea
67. Beyond Beyond MetaphysicaliTea
68. A Bowl of Soup and a BLTea
69. Hip Hop, Reggae MusicaliTea
70. Calling on Your Own DiviniTea
71. A Touch of SubtleTea
72. Profound ProfundiTea
73. Bottom Line ProfitabiliTea
74. Surprise and SerendipiTea
75. Do It Now InstantaneiTea
76. Proven CertifiabiliTea
77. Solid MarketabiliTea
78. Truth, Love and BeauTea
79. ExponentialiTea
80. Let Go and Be EmpTea
81. We Are the World SolidariTea
82. A Twist, A Change, Some NovelTea
83. Getting Down to the Nitty GritTea
84. San Andreas FaulTea
85. Midwestern SinceriTea
86. Transcending Financial ScarciTea
87. Death of CertainTea
88. Buddha and KrishnamurTea
89. You Don't Have to Feel So GuilTea
90. Total ResponsibiliTea
91. Challenge AuthoriTea
92. Anyone here From Joisey CiTea?
93. More and More CredibiliTea
94. Get it Done MasculiniTea
95. Be More Receptive to FemininiTea
96. A Three Month Vacation in TahiTea
97. Get Rich and Become a CelebriTea
98. Much Deserved SereniTea
99. Hot Diggity DoggiTea
100. Tons of PositiviTea
101. If All There Is Is Now, What Is EterniTea?
Posted by Mitch Ditkoff at 12:52 AM | Comments (0)
May 07, 2008Top 100 Amazon Reviewer Favorably Compares "Awake at the Wheel" to "Who Moved My Cheese?"

This just in from Thomas Duff, Top 100 Amazon reviewer:
Awake at the Wheel: Getting Your Great Ideas Rolling (in an Uphill World) can, in my opinion, be compared to the classic "Who Moved My Cheese?". Ditkoff does for creativity what Johnson and Blanchard did for living with change... It gives the reader a short, humorous story loaded with meaning and concepts that hit the reader right where they live.
Ditkoff explores the world of ideas and creativity though the story of Og. Og is a caveman who spends more time thinking than the average Neanderthal. He stumbles upon the concept of a circle, and becomes obsessed with what it could mean to the group. Of course, most of his fellow cavemen are more concerned about maintaining the status quo... hunting, eating, staying warm.
Og takes a journey to talk with a wise one, and from that trip the wheel is born. But even then, others in his clan are more interested in shooting it down as something that will never work. But one person does figure out the practical application, and pretty soon everyone is "rolling along" with the greatest thing since dried mammoth...
I really did like this book.
Taking the concept of ideas and putting them in caveman terms freshens up what could be just another book on creativity. At the end of the book are 35 "tools" you can use to spur your own idea machine, as well as how best to make sure these fleeting thoughts don't disappear like smoke from a campfire.
Like many companies have done with "Cheese", this should be a mass purchase, handed out to all employees, and then discussed in team meetings. Those who are into this genre will love it, and the Neanderthals who are cynical will likely spend the 30 minutes or so it should take to read it.
And they might even come out of that experience as the new Og of your organization.
Posted by Mitch Ditkoff at 03:11 PM | Comments (0)
May 06, 2008CREATIVE THINKING TOOL #44: First Name Basis

Conventional wisdom has it that the best time to name a new product is after you create it. Unconventional wisdom has it the other way around: first you give your product a name, then you create it.
With this approach, the name -- instead of merely being the description of your creation -- becomes the catalyst for its existence.
The key is to come up with a compelling name -- one that intrigues, delights, and has embedded within it the kind of multiple meanings that stimulate you enough to decode them.
Let's use the topic of my new book -- creativity -- as an example.
If I was looking to invent new products to hawk in the back of the book, but had no clue what they were, I might start by generating some creativity-themed names -- and then work backwards from there.
CreativiTeas: Exotic teas that boost brainpower.
CreativiTees: T-shirts featuring photos of creative geniuses on the front and their inspiring quotes on the back.
CreativiTease: A strip poker card game in which players match famous quotes on creativity with the people who said them.
Invent some products that are sparked by these names:
Shower Power?
Chakra Chip Cookies?
Cheeses of Nazareth?
Sing Kong?
USING THE TOOL:
1. Make up a compelling name for something -- even if you don't know what that "something" is. HINT: Humor, double entendre, and spelling variations are good catalysts.
2. Now that you have a compelling name for an imaginary product, brainstorm what this something might be.
Posted by Mitch Ditkoff at 09:51 PM | Comments (0)
May 05, 2008Synchronicity, Cavemen, Beer, and the Invention of the Wheel
I've always been fascinated by the concept of "synchronicity" -- the phenomenon of things happening at the same time for no apparent reason. Some people think of this as mere "coincidence" -- the chronological equivalent of a thousand monkeys typing on a thousand typewriters and eventually coming up with a good book. Others see more esoteric forces at work. Carl Jung, for example.
No matter what your point of view, I still think it's pretty cool that there's been an explosion of caveman ads (and tv shows) in recent months -- just in time to set the scene for the appearance of my new book. Bud Lite, Geico, and Fedex have all gotten into the act. I'd like to tip my hat to all these fine organizations for getting cavemen into the consciousness of the book buying public in time for the May release of Awake at the Wheel.
Take a look at the most recent example: Bud Lite's superbowl ad.
Of course, all my philosophizing about synchronicity, Carl Jung, beer, and thousands of monkeys could simply be the work of a modern day Neanderthal -- me -- an over-caffeinated biped with a highly mortgaged home in Woodstock, New York, instead of a cave on the plains.
But who cares? The book is still good -- a great way to get out of the cave and radically increase your chances of manifesting your most inspired ideas.
Posted by Mitch Ditkoff at 02:22 PM | Comments (0)
May 02, 2008Blog Talk Radio Interview

OK. It's official. My new book, Awake at the Wheel, hit the bookstores yesterday.
In celebration of its coming out, Wayne Hurlbert of BlogTalkRadio, did a 60 minute interview with me last night. Click here, if you want to listen. Click here if you don't want to listen. In either case, I hope things are clicking for you, no matter what you choose to do.
Posted by Mitch Ditkoff at 01:00 PM | Comments (0)









