Want to Innovate? Start Here!
Failure is not what you think it is
Idea Champions
Thanks to Sarah Jacob for the heads up!
Posted by Mitch Ditkoff at 10:52 PM | Comments (0)
January 11, 2012The Professor and the Jar
A college professor stood before his philosophy class at the start of a new semester. Silently, he picked up a very large jar and filled it with golf balls. Then he asked the students if the jar was full. They agreed that it was.
The professor then picked up a box of pebbles and poured them into the jar. He shook the jar lightly, pebbles settling into the open areas between the golf balls. He then asked the students again if the jar was full.
They agreed that it was.
The professor next picked up a box of sand and poured it into the jar. He asked once more if the jar was full. The students again responded with a resounding "yes."
The professor then produced two beers from under the table and poured them into the jar, filling the empty spaces between the sand. The students laughed.
"Now," said the professor. "I want you to understand that this jar represents your life. The golf balls are the important things -- your family, health, friends, and feeling of well-being. If everything else was lost and only they remained, your life would still be full."
"The pebbles are the other things that matter -- your job, your house, your accomplishments etc. The sand is everything else -- the small stuff."
"If you put the sand into the jar first," he continued, "there's no room left for the golf balls or pebbles. The same holds true for life. If you spend all your time and energy on the small stuff, you'll never have room for the things that are really important to you."
"Pay attention to the things that are essential to your happiness. Spend time with your children. Spend time with your parents. Take your spouse out to dinner. Smell the flowers. Enjoy the beauty of existence. There will always be time to clean the house and fix the disposal. Take care of the golf balls first -- the things that really matter. The rest is just sand."
One of the students then raised her hand and asked what the beer represented.
The professor smiled, "I'm glad you asked."
"The beer shows you that, no matter how full your life may seem, there's always room for a couple of beers with a friend."
Posted by Mitch Ditkoff at 09:36 AM | Comments (1)
January 02, 2012Top Innovation Bloggers of 2011
Well, I've got good news and great news to share with you.
First the good news: I was just voted the #1 innovation blogger in the world in a contest sponsored by Innovation Excellence, the #1 innovation blog in the world.
Now the great news: 2012 is going to be an awesome year for you -- full of happiness, abundance, creativity, collaboration, community, fun, gratitude and, yes, innovation. That is, if you want it to be.
I'd like to take this moment to thank all of you who voted for me. (And by the way, for those of you who think that all I do is write about innovation, please know that this is just a sideline).
My real work is in the trenches...
I'd also like to acknowledge some amazing people who have inspired and encouraged me throughout the years.
These include Evelyne Pouget, Tim Gallwey, Prentiss Uchida, Seth Godin, Gary Hamel, Ben Zander, Roger van Oech, Guy Kawasaki, Erika Andersen, Rumi, Hafiz, Kabir, Morihei Ueshiba, the entire Idea Champions team, Joe and Eddie, Ron Brent, Phyllis Rosen, Joan Apter and, most of all, Prem Rawat (aka Maharaji).
I first heard about Prem Rawat when he was 13 (and I was 24). At that very young age, he came to America (from India) to bring a very powerful message of peace -- a message he doesn't just talk about, but helps people experience for themselves.
He is not the first to talk about this message. Nor will he be the last. But he is here and now -- helping thousands of people, from all walks of life, go beyond ideas to find their way to the source of peace within themselves.
His dedication, brilliance, love, and endless commitment to innovating is a great source of inspiration to me.
Posted by Mitch Ditkoff at 02:11 PM | Comments (2)
December 16, 2011The Atlassian FedEx Day Goes Global
Atlassian is a very successful Australia-based software company founded in 2002. It has 400+ employees, with 125 of them in San Francisco.
It also has more than 17,000 satisfied clients including Google, Netflix, Facebook, Twitter, Skype, LinkedIn, Pixar, Adobe, Hulu, Salesforce, UPS, Nike, and Coca-Cola.
Atlassian's software helps companies organize their data, track it, collaborate about it, and detect/fix bugs in their software.
Yeah, I know... I had never heard of them before either.
But those days may soon be over. Atlassian is fast becoming famous not only for their popular software development tools, but also for their rapidly-spreading innovation creation playfully named "FedEx Day".
Very simply, FedEx Day is a 24-hour innovation immersion event that enables employees to brainstorm, prototype, and pitch their emerging innovations.
Why is it called "FedEx Day"? Because the goal of the 24-hour blitz is for participants to originate, develop, and deliver new products, new services, or business process improvements overnight.
FedEx Days typically begin on a Thursday afternoon at 2:00 pm and end with a spirited round of presentations delivered exactly 24 hours later.
The experience is energizing, empowering, and exciting -- with the company supplying pizza and beer (this DID originate in Australia, after all) for everyone on Thursday night.
The end result? Lots of useful and successful innovations that would not have materialized had employees been required to stick with their "day jobs."
Atlassian has been, internally, conducting FedEx Days (now done quarterly) since 2005. But this program is now spreading like a Charlie Sheen Twitter meme. Many other organizations, like Yahoo, Symantec, Flickr, Hasbro Toy, and the Mayo Clinic have all begun conducting their own versions of FedEx Day.
And, NOW, for the first time ever, Atlassian is offering to send their own FedExperts to one deserving company in order to help them conduct their own FedEx Day.
Explains Jonathan Nolen, one of Atlassian's FedExperts, "It's so exciting. The possibilities are endless. Everyone has great ideas and this gives them a way to unleash the power of those ideas. And it happens all over the organization. It's incredibly inspiring to see this happen in real time."
Atlassian's Annelise Reynolds agrees. "This is part of a new trend in business where companies are understanding the importance of engaging and energizing their employees. It works wonders for both the companies and their employees. The employees have fun and the companies get some great innovations."
Interested? Want to enter the contest? Click here. Or here to find out what Dan Pink, author of Drive and A Whole New Mind has to say about it.
Entering is simple. All you need to do is fill out this entry form and make a convincing case for why YOUR company or department could use a 24-hour innovation blitz.
Deadline is December 21st, 10:00 PM Pacific Time! Good luck! And good on ya, mate!
- Val Vadeboncoeur
Idea Champions
Posted by Mitch Ditkoff at 07:21 PM | Comments (0)
December 15, 2011The Ten Most Popular Postings on This Blog in 2011
Here's a fascinating factoid:
The 10 most popular postings on this blog in 2011 all had numbers in their headline. Hmmm...
Seems like people are looking for lists and distilled down wisdom -- portals to understanding that somehow quantify the human need to know. Oh, and compilations of quotes.
So here you go, Heart of Innovation's TOP TEN postings as quantified on an scale of 1-10 by our favorite blog analytics service Postrank.
OUR TEN MOST POPULAR POSTINGS FROM 2011
10.0 The 100 Lamest Excuses for Not Innovating on the Job
10.0 20 Reasons Why Creative People Like to Work in Cafes
10.0 41 Ways Business Leaders Can Foster a Culture of Innovation
10.0 35 Awesome Quotes from Einstein
9.9 14 Ways to Get Breakthrough Ideas
9.4 The 8 Dimensions of a Brainstorm Session
8.7 5 Ways to Jump Start a Culture of Innovation
8.6 50 Awesome Quotes on Vision
8.5 100 Awesome Quotes on What It Really Takes to Innovate
8.5 100 Simple Ways to Be More Creative on the Job
Posted by Mitch Ditkoff at 01:00 AM | Comments (0)
December 10, 2011It All Began With Balls
Most companies begin on a shoe-string -- under-funded, under the gun, and under the radar. The company I co-founded in 1986, Idea Champions, was no exception.
When my business partner and I began, we had almost nothing -- just an idea, some chutzpah, and a deep desire to succeed.
While we both were likable, smart, and skillful schmoozers, we had zippo in the way of a marketing plan.
Racking what was left of our over-caffeinated brains, it soon became abundantly clear that we needed some kind of showcase, some kind of "window to the world" -- a place to strut our entrepreneurial stuff and get in front of the people who were the likely buyers of our service...
Back in those days, this meant one thing -- renting a booth at the ASTD convention -- the annual meet market in the training and development field.
The thought of this made the two of us slightly nauseous, since we had "cased the joint" a year before and come away with three impressions:
1. We didn't have enough money to get in the door
2. We didn't have the right marketing materials
3. We probably should have gone into our father's business.
Clearly, we'd have to do something different if we were going to distinguish ourselves from the 600 other companies vying for the same customers.
Giving out slick brochures was out of the question. (We didn't have any). Giving out our client list was also out of the question. (You could count the number of our clients on one hand -- the hand of Vinny "Three Finger" Scalucci).
In a flash of entrepreneurial mania, it became obvious that we would need a lot of balls to pull this off. Yes, the kind you're thinking of, but also another kind -- juggling balls.
The AHA? We'd create an "anti-booth" and teach people how to juggle. Our booth would be a rest stop, a haven, a place for thousands of convention-weary people to recuperate from all the other booths with their endless supply of Hershey's kisses, business jargon, and fishbowls full of business cards.
OK. So we didn't have a marketing plan, but we did have inspiration. And even more than that, a very specific idea of how to get the attention of the marketplace.
Our plan was simple.
We'd bring a posse of our juggling-savvy friends and teach thousands of convention-goers how to do something they'd secretly wanted to learn for years -- juggle. No hard sell. No corporate speak. No used-car salesman smiles -- just the experience of having a breakthrough.
And our message would be delivered in 30 seconds or less.
Here's how it worked: As aspiring jugglers dropped their balls, we'd drop in a few well-timed comments to help them make the link between what it took to learn to juggle and what it took to innovate.
Our booth was wildly popular. People loved it. People loved us. And we always had a crowd.
But "having a crowd" doesn't necessarily translate into sales -- and sales is what we were after. Were we pumped? Yes. Were we optimistic? That, too. But still we had nothing to show for our efforts.
That is, until the afternoon of the third day.
That's when we spied the proverbial big fish walking in our direction. DIRECTOR OF TRAINING & DEVELOPMENT, AT&T his name tag screamed.
This was the moment -- the moment of truth.
The impeccably dressed Mr. Big approached. He stopped, tried to look through me, and spoke:
"What's this?" he asked.
"Um.... what does it look like?" I replied.
"Juggling?" he responded.
"That's right!" I said. "Would you like to learn?"
Ah.... the existential moment of truth! Dare he lay down his plastic bags of information to try something new? Dare he stop being in charge and become a student for a change? Dare he run the risk of failing.
He looked at me. I looked at him. Then he cleared his throat.
"I've been trying to learn to juggle for 25 years," he confessed, looking at his watch. "OK. Teach me... but... all I have is five minutes."
By the grace of the juggling Gods, we taught the man. In five minutes. His mind was blown. Borderline ecstatic, he reached into his wallet and pulled out a business card.
"I don't know what you guys do," he laughed, "but I know you're not a juggling company. Call me on Monday and let's talk."
We did. He took our call -- and spent the next 20 minutes telling us about his weekend juggling adventures. How he couldn't stop. How he taught his son. How he had a ton of fun.
Then he started grilling us about our work. Apparently, he liked what he heard, because the next thing we know he's inviting us to pilot our creative thinking training at AT&T.
Which we did.
The training was a big hit -- so much so, that our now juggling-savvy client invited us back two more times the next month to do it again, (just to make sure the glowing feedback wasn't a "false positive.")
It wasn't.
Those sessions were also a success. So much so, that Mr. New-Juggler-After-25-Years-of-Frustration pulled the corporate trigger and licensed our training.
During the next three months we taught nine AT&T trainers how to facilitate it. Then, when Lucent split off from AT&T, we taught their trainers and enjoyed five years of great results and even greater passive income.
How did it all begin?
By doing something different. By going with our strengths. By differentiating ourselves from the competition. By translating theory into practice. By giving people an experience, not just words. By skillfully responding to a moment of truth. By having fun. And...by translating all of the above into a service that delivered on it's promise.
Balls got us started, but it was execution that sealed the deal.
FOOD FOR THOUGHT:
1. What risk are you willing to take to grow your business?
2. What strengths of yours do you need to leverage?
3. What moment of truth is fast approaching for you?
The above story is excerpted from my next book (WISDOM AT WORK: 40 Stories of Love, Learning and Letting Go from the Front Lines of Business).
If you are an agent or publisher who resonates with where I'm coming from, let's talk.
Idea Champions
The training we licensed to AT&T
My first book
"If not you, who? If not now, when?"
Posted by Mitch Ditkoff at 04:57 AM | Comments (4)
November 22, 2011I Am Asking for Your Vote
Dear Heart of Innovation Readers:
If you believe I have added any value to the field of innovation/creativity this year, I humbly ask for your support. I have just been nominated by a leading speakers bureau as a "Top Speaker" in the field of innovation/creativity -- and am asking for your vote.
Simply click here, and click the box next to my name (Mitchell Ditkoff) in the Innovation/Creativity category.
The whole thing should take you less than a minute. Maybe 30 seconds if you've just had your morning coffee.
Thanks for your support!
Posted by Mitch Ditkoff at 09:13 AM | Comments (0)
November 19, 2011Your Message For the Day
Free the Genie
Idea Champions
Ingenious Leadership
Posted by Mitch Ditkoff at 11:43 PM | Comments (0)
November 13, 2011Obvious to You, Amazing to Others
Derek Sivers, Founder of CD Baby, used to live one street away from me in Woodstock, NY. I saw him only once, walking on the road. Now here he is on YouTube. Yo, Derek! Thanks for this! So true...
Posted by Mitch Ditkoff at 12:01 AM | Comments (0)
October 02, 2011The Good Thing About Bad Ideas
One of the inevitable things you will hear at a brainstorming session is "there are no bad ideas." Well, guess what? There are plenty of bad ideas. Nazism, for instance. Arena football. Bow ties.
What well-meaning "keep hope alive" brainstorming lovers really mean is this: Even bad ideas can lead to good ideas if the idea originators are committed enough to extract the meaning from the "bad".
Do you think that War and Peace was written in one sitting? No way. There were plenty of earlier drafts that were horrid, but eventually led to the final outcome.
The key? To find the value in what seems to be a "bad idea" and then use that extracted value as a catalyst for further exploration. The following technique, excerpted from Awake at the Wheel, shows you how...
HOW IT WORKS:
1. Bring a challenge, question, or problem to mind.
2. Conjure up a really bad idea in response to it.
3. Tell another person about your bad idea.
4. The other person thinks of something redeemable about your bad idea -- and tells you what it is.
5. Using this redeemable essence as a catalyst, the two of you brainstorm new possibilities.
Posted by Mitch Ditkoff at 06:59 AM | Comments (0)
October 01, 2011Innovation from the Inside Out
These days, almost all of Idea Champions' clients are talking about the need to establish a culture of innovation.
Some, I'm happy to report, are actually doing something about it. Hallelujah! They are taking bold steps forward to turn theory into action.
The challenge for them is the same as it's always been -- to find a simple, authentic way to address the challenge from the inside out -- to water the root of the tree, not just the branches.
External systems and protocols, no matter how seductive they are to create, are simply not sufficient to guarantee real innovation. In the words of Oliver Wendell Holmes, "Systems die. Instinct remains."
This is not to say that organizations should ignore systems and structures in their effort to establish a culture of innovation. They shouldn't.
But systems and structures all too often become the Holy Grail -- much in the same way that Six Sigma has become the Holy Grail.
Unfortunately, when the addiction to systems and structures rules the day, an organization's quest for a culture of innovation degenerates into nothing much more than a cult of innovation.
Organizations do not innovate. People innovate. Inspired people. Fascinated people. Creative people. Committed people. That's where innovation originates -- from deep within the inspired individual who understands that his/her sustained effort is what's required to go beyond the status quo.
The organization's role -- just like the individual manager's role -- is to get out of the way. And while this "getting out of the way" will undoubtedly include the effort to formulate supportive systems, processes, and protocols, it is important to remember that systems, processes, and protocols are never the answer.
They are the context, not the content. They are the husk, not kernel. They are the menu, not the meal.
Ultimately, organizations are faced with the same challenge that religions are faced with. Religious leaders may speak passionately about the virtues their congregation needs to abide by, but sermons only name the challenge and remind people to experience something -- they don't necessarily change behavior.
Change comes from within the heart and mind of each individual. It cannot be legislated or evangelized into reality.
What's needed in organizations who aspire to a culture of innovation, is an inner change. People need to experience something within themselves that will spark and sustain their effort to innovate -- and when they experience this "something," they will be self-sustaining.
They will think about their projects in the shower, in their car, and in their dreams. They will need very little "management" from the outside. Inside out will rule the day -- not outside in. Intrinsic motivation will flourish.
People will innovate not because they are told to, but because they want to. Open Space Technology is a good metaphor for this. When people are inspired, share a common, compelling goal and have the time and space to collaborate, the results become self-organizing.
You can create all the reward systems you want. You can reinvent your workspace until you're blue in the face. You can license the latest and greatest idea management tool, but unless each person in your organization OWNS the need to innovate and finds a way to tap into their own innate brilliance, all you'll end up with is a mixed bag of systems, processes, and protocols -- the husk, not the kernel -- the innovation flotsam and jetsam that the next administration or next CEO or next key stakeholder will mock, reject or change at the drop of a hat if the ROI doesn't show up in the next 20 minutes.
You want culture change? You want a culture of innovation?
Great. Then find a way to help each and every person in your organization come from the inside out. Deeply consider how you can awaken, nurture, and develop the primal need all people have to create something extraordinary.
Posted by Mitch Ditkoff at 10:58 AM | Comments (9)
September 26, 2011The Six Sigma Blues
One of my favorite clients of all time was a key manager in a prominent Fortune 500 company.
She was smart. She was funny. She was creative. And she was kind.
Then her company adopted Six Sigma.
I couldn't help but notice that soon after this she started becoming very cranky, not unlike the way an artist gets upon filling out a tax form.
When I asked her how the Six Sigma initiative was going, she rolled her eyes and mumbled something about "going through the motions."
In a lucid online Business Week posting, Brian Hindo deconstructs some of the flawed assumptions of the Six Sigma approach.
"The very factors that make Six Sigma effective in one context," explains Hindo, "can make it ineffective in another. Traditionally, it uses rigorous statistical analysis to produce unambiguous data that help produce better quality, lower costs, and more efficiency. That all sounds great when you know what outcomes you'd like to control. But what about when there are few facts to go on -- or you don't even know the nature of the problem you're trying to define?
"New things look very bad on this scale," says MIT Sloan School of Management professor Eric von Hippel, who has worked with 3M on innovation projects that he says 'took a backseat' once Six Sigma settled in.
"The more you hardwire a company on total quality management, the more it is going to hurt breakthrough innovation," adds Vijay Govindarajan, a management professor at Dartmouth's Tuck School of Business. "The mindset that is needed, the capabilities that are needed, the metrics that are needed, the whole culture that is needed for discontinuous innovation, are fundamentally different."
And so, dear Heart of Innovation readers, in honor of all people who have ever questioned the long-term value of Six Sigma... in honor of all the people who have understood that increasing -- not decreasing -- variability is often the key to success, it is my utmost pleasure to make my graceful exit from this latest blog posting with the immortal, finger-snapping, toe-tapping, knee-slapping, put-on-your-blues-hat-and-sunglasses lyrics to....
THE GOTTA HAVE A PROCESS BLUES
I woke up this morning,
put both feet on the floor,
but I didn't have a process
to find the bathroom door,
so all I did was shuffle,
first the left foot, then the right,
forgot to count the tiles,
(hey boss, I ain't too bright.)
We got green belts, black belts,
corporate karate,
and soon we'll need a process
for going to the potty.
Lord, I need a chart and graph to help me choose
just what to name this song about the Six Sigma blues.
Back when we were kids
the only processed thing was cheese,
now we need a process
every single time we sneeze,
I say "achoo," I blow my nose,
I try to get it right,
my Black Belt says my charts don't flow,
not once a gesundheit.
I make no mistakes,
I do everything right --
to make sure nothing breaks,
I stay up all night,
I'm a Six Sigma cowboy
cutting cycle time in half,
I measure every joke
and the way it makes me laugh.
We got green belts, black belts,
corporate karate,
and soon we'll need a process
for going to the potty,
a fishbone diagram would be so cool to help me choose
just what to name this song about the Six Sigma blues.
I barely make a boo boo, I rarely blow a deal,
you might call it voo doo, but that's just how I feel,
I'm one in a million
though my defects number three,
I log on while I'm sleeping
and I've changed my name to "E."
We got green belts, black belts,
corporate karate,
and soon we'll need a process
for going to the potty.
-- Blind Willy Nilly (aka "Mitch Ditkoff")
Photo
Face the Music
Idea Champions
Posted by Mitch Ditkoff at 10:10 PM | Comments (2)
September 23, 2011Catalyze This!
Every once in a while one of our clients really gets it. And when I say "it", I am not referring to stock options, narcolepsy, or the Nobel Prize.
The "it" I am referring to is the meme, the mojo -- the main meaning of our message -- a message, I am happy to say, that is not really OUR message, but the message of a billion aspiring innovators since the beginning of time.
Lo, I say unto you, the extraordinarily perspicacious Ken Mendelkern, Senior Account Supervisor of Catalyst Public Relations, in New Yawk City -- has just published this fine looking blog specimen on the Catalyst blog -- giving heartfelt props to Idea Champions (that's us, folks) in response to a four-hour ideation session we facilitated, last Friday, in Catalyst's finely appointed Empire State Building offices.
Read it and leap!
We like Catalyst. We think they're smart, funny, focused, and have exceedingly good taste.
Posted by Mitch Ditkoff at 11:16 PM | Comments (0)
September 11, 2011Out of the Ashes, Breakthrough!
I am thrilled to publish the following article by Steve Cronin, a brilliant inventor who attended one of my innovation trainings ten years ago to the day. Thanks, Steve, for stepping up and speaking your truth. Keep on innovating!
"Almost everyone knows what 911 represents. Emergency! Help! Chaos! After September 11th, 2001, nine-one-one became nine-eleven and those numbers took on a whole new meaning.
Without a doubt, it was a day that changed the course of history -- a day that woke up an entire generation of Americans to a very real threat of terror at any time, any place.
I certainly remember where I was ten years ago on September 11th, 2001. The day was so vivid for me, in such a unique way, though I was nowhere near New York City or Washington.
I was in Akron, Ohio, at a Hilton Hotel, attending a one-day innovation training being facilitated by Idea Champions.
A couple of hours into the course we were on a break, at the hotel lounge, when the news flashed on a huge TV screen -- news of a plane hitting the World Trade Center, and then, a few minutes later, news of a second. All of us stood there in disbelief, shocked and confused.
What had just happened?
Our instructor, Mitch, was calm, but like most of us, in a bit in shock himself. It was much more personal for him, as he lived near New York City and had to make a couple of calls to make sure everything was OK.
The more I thought about what I had just seen; an unexpected determination began to grow inside of me. As the training progressed, those images stayed in my mind. I was determined to do... something. But what? What could I do?
At that time in my career, I was working in product development at Goodyear Tire and Rubber, with a focus on aircraft tires. I was what they call a "compounder", a person who created compounds to make aircraft tires better.
So there I was, watching planes crash into skyscrapers, destruction everywhere, while I was in a class devoted to creation, innovating something new, making things better, not worse.
That day changed me forever.
It was the day I knew I was meant to innovate something extraordinary. I knew that if I focused, something good would come out of something so evil.
So began my journey to develop a completely new aircraft tire tread compound.
It was not easy, and I surely didn't do it alone, but with time, hard work, and persistence, it happened.
When all was said and done, I had created a new tread compound, one of the best in the world for landing performance -- a product composed of materials that many people, including a high ranking official at NASA, said could not possibly work.
But I persisted. I knew, in my gut, that with a creative approach, it had to be possible. The feelings of that day, 9/11/01 stayed with me. I remained focused on the core principles of innovation, and I let the inspiration flow from the spirit within me.
In recognition of my efforts, I was named -- along with a few other collaborators -- Corporate Inventor of the Year in 2008. Yes, a little bit of good did come out of that day known as 9-11.
As Einstein so rightly stated: "In the middle of difficulty lies opportunity".
It's up to each of us to find that hidden opportunity and make it real!
It's difficult to say why we become who we become. Is it our genetics? Is it our life experience? Is it all predetermined?
I often ask myself why I was at Mitch's innovation class on 9-11, but looking back it's pretty obvious why. But regardless of the why, I can say without a doubt that I am hopelessly and passionately in love with innovation -- maybe even addicted to it. I can't think of anything nobler than to simply create, to innovate.
It's what I chose to do for the rest of my life.
Posted by Mitch Ditkoff at 01:10 AM | Comments (0)
September 06, 2011I Don't Just Write This Blog, I Talk, Too -- As in Keynote Presentations
I am happy to announce that Core Speaker's Agency has stepped up to the plate and taken me on as one of their featured keynote speakers in the field of innovation.
I am also very ably represented by Speaker's Platform.
This is good news because both of these savvy bureaus are way better at representing me than I am at representing myself.
In the past 9 months, I've delivered keynotes for National Institutes of Health (twice), EXL, National Multiple Sclerosis Society, Inpex, Intertek and, in October, BASF.
Here is a link to the topics I am currently offering.
Here's my approach to keynote speaking.
Posted by Mitch Ditkoff at 04:23 PM | Comments (0)
August 18, 201156 Reasons Why Most Corporate Innovation Initiatives Fail
Innovation is in these days. The word is on the lips of every CEO, CFO, CIO, and anyone else with a three-letter acronym after their name.
As a result, many organizations are launching all kinds of "innovation initiatives" -- hoping to stir the creative soup. This is commendable. But it is also, all too often, a disappointing experience.
Innovation initiatives sound good, but usually don't live up to expectations. The reasons are many. What follows are 56 of the most common -- organizational obstacles we've observed that get in the way of a company truly raising the bar for innovation.
See which ones are familiar to YOU. Then, sit down with your Senior Team... CEO... innovation committee, or best friend and jump start the process of going beyond these obstacles.
56 Reasons Why Most Corporate Innovation Initiatives Fail
1. "Innovation" framed as an initiative, not the normal way of doing business
2. Absence of a clear definition of what "innovation" really means
3. Innovation not linked to company's existing vision or strategy
4. No sense of urgency
5. Workforce is suffering from "initiative fatigue"
6. CEO does not fully embrace the effort
7. No compelling vision or reason to innovate
8. Senior Team not aligned
9. Key players don't have the time to focus on innovation
10.Innovation champions are not empowered
11. Decision making processes are non-existent or fuzzy
12. Lack of trust
13. Risk averse culture
14. Overemphasis on cost cutting or incremental improvement
15. Workforce ruled by past assumptions and old mental models
16. No process in place for funding new projects
17. Not enough pilot programs in motion
18. Senior Team not walking the talk
19. No company-wide process for managing ideas
20. Too many turf wars. Too many silos.
21. Analysis paralysis
22. Reluctance to cannibalize existing products and services
23. NIH (not invented here) syndrome
24. Funky channels of communication
25. No intrinsic motivation to innovate
26. Unclear gates for evaluating progress
27. Mind numbing bureaucracy
28. Unclear idea pitching processes
29. Lack of clearly defined innovation metrics
30. No accountability for results
31. No way to celebrate quick wins
32. Poorly facilitated meetings
33. No training to unleash individual or team creativity
34. Voo doo evaluation of ideas
35. Inadequate sharing of best practices
36. Lack of teamwork and collaboration
37. Unclear strategy for sustaining the effort
38. Innovation Teams meet too infrequently
39. Middle managers not on board
40. Ineffective roll out of the effort to the workforce
41. Lack of tools and techniques to help people generate new ideas
42. Innovation initiative perceived as another "flavor of the month"
43. Individuals don't understand how to be a part of the effort
44. Diverse inputs or conflicting opinions not honored
45. Imbalance of left-brain and right brain thinking
46. Low morale
47. Over-reliance on technology
48. Failure to secure sustained funding
49. Unrealistic time frames
50. Failure to consider issues associated with scaling up
51. Inability to attract talent to risky new ventures
52. Failure to consider commercialization issues
53. No rewards or recognition program in place
54. No processes in place to get fast feedback
55. Inadequate sense of what your customers really want or need
56. Company hiring process screens out potential innovators
Others we may have missed?
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Thanks to Barry Gruenberg, Bill Shockley, Chuck Frey, and Farrell Reynolds for their sage input.
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Posted by Mitch Ditkoff at 01:31 PM | Comments (2)
July 23, 2011Consultant Outsources Sleep!
In an extraordinary move, destined to be emulated by forward thinking business leaders everywhere, I've just outsourced all my sleep to a guy named Namdev in New Delhi.
Yes, it's true. I no longer need to sleep. Namdev does it for me. It's astounding how much more productive I've been this week.
And, as if my sleep breakthrough wasn't enough, I've also outsourced all my exercise to a guy named Sung Lee in Malaysia. God bless Sung Lee! He's been on the Stairmaster three hours today and will be working on our delts and pecs tomorrow. Needless to say, I'm feeling totally buff at the moment.
I was just about to have a big piece of cherry cheesecake to celebrate my innovative, time-saving enhancements, but I've outsourced all my eating to a woman named Min Yung in Taiwan. I'm down to 145. Hallelujah! All my pants fit!
The only thing I didn't outsource this week was this blog posting and a visit to my dentist. (Do any of you know someone willing to get a root canal on my behalf?)
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June 10, 2011Creating Time to Innovate
During the past few years I've noticed a curious paradox heading its ugly rear among business leaders tooting the horn for innovation.
On one hand they want the rank and file to step up to the plate and own the effort to innovate.
On the other hand, they are unwilling to grant the people they are exhorting any more TIME to innovate.
Somehow, magically, they expect aspiring innovators to not only generate game-changing ideas in their spare time, but do all the research, data collection, business case building, piloting, project management, idea development, testing, report generation, and troubleshooting in between their other assignments.
Tooth fairy alert!
This is not the way it happens, folks! Not only is this approach unreasonable, it's unfair, unbalanced, and unworkable.
You cannot shoehorn game-changing innovation projects into the already overcommitted schedules of your overworked workforce.
If you do, it won't be innovation you'll get, only half-finished projects and a whole lot of cranky people complaining to you in between yet another unnecessary meeting.
Oh sure, there are always a few who will find a way, via skunkworks and caffeine, to find the time... but for the most part, organizations are painting their people into a corner.
Aspiring innovators don't need pep talks. They need TIME. Time to think. And time to dream. Time to collaborate. And time to plan. Time to pilot. And time to test. Time to tinker. And time to tinker again.
That's why Google gives its engineers 20% of their time to work on projects not immediately connected to its core business. That's why W.L. Gore gives its workforce a half day a week to follow their fascinations. That's why Corel instituted it's virtual garage program.
"Dig where the oil is," Edward deBono once said. Indeed! And where is the oil? Right beneath the feet of each and every employee who is fascinated by the work they do, aligned with their company's mission, and given enough time to make magic happen.
Need proof? 50% of Google's newly launched features were birthed during this so-called "free time". -- midwived by engineers, programmers, and other assorted wizards happily following their muse.
The fear? If you give people "freedom" they'll end up playing video games and taking 3-hour lunches. Alas, when fear takes over, folks, (the same fear Peter Drucker asked us all many years ago to remove from the workplace), vision is supplanted by supervision and all his micromanaging cousins.
Time to innovate is not time wasted. It is time invested.
Freedom does not necessarily lead to anarchy. It can lead to breakthrough just as easily.
Remember, organizations do not innovate. People do. And people need time to innovate. Time = freedom. Freedom to choose. Freedom to explore. Freedom to express. And yes, even freedom to "fail."
If you've hired the right people, communicated a compelling vision, and established the kind of culture that brings out the best in a human being, you are 80% there.
Now all you need to do is find a way to give your people the time they need to innovate.
Posted by Mitch Ditkoff at 12:36 AM | Comments (1)
June 02, 2011100 Simple Ways to Be More Creative on the Job
1. Ask the most creative people at work for their ideas.
2. Brainstorm with a co-worker.
3. Tape record your ideas on your commute to and from work.
4. Present your challenge to a child.
5. Take your team off-site for a day.
6. Listen to your inner muse.
7. Play music in your office.
8. Go for a daily brainstorming walk.
9. Ask someone to collaborate with you on your favorite project.
10. Exercise during your lunch break.
11. Turn on a radio at random times and listen for a message.
12. Invite your customers to brainstorming sessions.
13. Think of new ways to define your challenge.
14. Remember your dreams.
15. Reward yourself for small successes.
16. Introduce odd catalysts into your daily routine.
17. Get out of the office more regularly.
18. Give yourself an unreasonable deadline.
19. Take more naps.
20. Jot down as many ideas as possible in five minutes
21. Work in cafes.
22. Transform your assumptions into "How can I?" questions.
23. Conjure up a meaningful goal that inspires you.
24. Redesign your office.
25. Take regular daydreaming breaks.
26. Dissolve turf boundaries.
27. Initiate cross-functional brainstorming sessions.
28. Arrive earlier to the office than anyone else.
29. Turn a conference room into an upbeat think tank room.
30. Read odd books -- having nothing to do with your work.
31. Block off time on your calendar for creative thinking.
32. Take a shower in the middle of the day.
33. Keep an idea notebook at your desk.
34. Decorate your office with inspiring quotes and images.
35. Create a headline of the future and the story behind it.
36. Choose to be more creative.
37. Recall a time in your life when you were very creative.
38. Wander around a bookstore while thinking about your challenge.
39. Trust your instincts more.
40. Immerse yourself in your most exciting project.
41. Open a magazine and free associate off of a word or image.
42. Write down your ideas when you first wake up in the morning.
43. Ask yourself what the simplest solution is.
44. Get fast feedback from people you trust.
45. Conduct more experiments.
45. Ask yourself what the market wants or needs.
46. Ask "What's the worst thing that could happen if I fail?"
47. Pilot your idea, even if it's not ready.
48. Work "in the cracks" -- small bursts of creative energy.
49. Incubate (sleep on it).
50. Test existing boundaries -- and then test them again.
51. Schedule time with the smartest people at work.
52. Visit your customers more frequently.
53. Benchmark your competitors -- then adapt their successes.
54. Enroll your boss or peers into your most fascinating project.
55. Imagine you already know the answer. What would it be?
56. Create ground rules with your team that foster new thinking.
57. Ask stupid questions. Then ask some more.
58. Challenge everything you do.
59. Give yourself a deadline -- and stick to it.
60. Look for three alternatives to every solution you originate.
61. Write your ideas in a notebook and review them regularly.
62. Make connections between seemingly disconnected things.
63. Use creative thinking techniques.
64. Play with the Free the Genie cards.
65 Use similes and metaphors when describing your ideas.
66. Have more fun. Be sillier than usual.
67. Ask "How can I accomplish my goal in half the time?"
68. Take a break when you are stuck on a problem.
69. Think how your biggest hero might approach your challenge.
70. Declare Friday afternoons a "no-email zone."
71. Ask three people how they would improve your idea.
72. Create a wall of images that inspires you.
73. Do more of what already helps you be creative off the job.
74. Laugh more, worry less.
75. Remember your dreams -- then write them down.
76. Ask impossible questions.
77. Eliminate all unnecessary bureaucracy and admin tasks.
78. Create a compelling vision of what you want to accomplish.
79. Work on hottest project every day, even if only 5 minutes.
80. Do whatever is necessary to create a sense of urgency.
81. Go for a walk anytime you're stuck.
82. Meditate or do relaxation exercises.
83. Take more breaks.
84. Go out for lunch with your team more often.
85. Eat lunch with a different person each day.
86. Ask for forgiveness, not permission.
87. Invite an outside facilitator to lead a brainstorming session.
88. Take more risks outside of the office (i.e. surf, ski, box etc.)
89. Ask for help when you need it.
90. Know that it is possible to make a difference.
91. Find a mentor.
92. Acknowledge all your successes at the end of each day.
93. Create an "idea piggy bank" and make deposits daily.
94. Have shorter meetings.
95. Try the techniques in Awake at the Wheel
96. Don't listen to or watch the news for 24 hours.
97. Make drawings of your ideas.
98. Bring your project or challenge to mind before going to bed.
99. Divide your idea into component parts. Then rethink each part.
100. Post this list near your desk and read it daily.
KIND ACKNOWLEDGMENTS TO: Anne Howe, David Beath, Jim Aubele, Gary Kvistad, Howard Moody, Farrell Reynolds, Hector Cruz Rosa, Jill Peckinpaugh, and Marcy Turkington for their wonderful suggestions.
Posted by Mitch Ditkoff at 01:16 AM | Comments (8)
May 24, 2011Drowning for Profit
WC Fields was always an exceptionally gifted performer. But some of his most unforgettable performances took place off-camera.
Like most actors in the start of their career, Fields found himself a little short of cash. A problem? Not for him.
The non-traditional Mr. Fields simply created a "Blue Ocean" job for himself in Atlantic City, one summer, as a professional drowner.
Here's how it worked:
Several times a day, Fields would swim out to sea, pretend to be drowning, and then be "rescued" by one of his accomplices, the lifeguard.
Invariably, a large crowd would gather on the beach as the no longer struggling actor was "resuscitated."
Once it was clear that this poor fellow was going to live, the suddenly relieved crowd would turn to Field's third accomplice, the hot dog vendor, (who just happened to be standing nearby) and treat themselves to an "I'm-so-glad-he's-alive" snack.
At the end of each water-logged day, Fields would split the take with his buddies -- the lifeguard and the hot dog vendor.
Brilliant!
Now, I'm not suggesting that you do anything to deceive your customers. Not at all.
But what I AM suggesting is that you take a fresh look at what you might do differently to get an extraordinary result.
Is there a new risk you need to take? An experiment you need to try? A non-traditional collaboration to enter into?
If your product, service, or venture is drowning, what can you do to resuscitate it?
My company, Idea Champions, once got a sizable contract from AT&T by teaching the Director of Training and Development how to juggle in five minutes -- something he'd been trying to learn for 25 years.
That's what I'm talking about: a new approach, a different twist, a non-traditional angle that will spark extraordinary results.
So... what is it?
Posted by Mitch Ditkoff at 11:49 PM | Comments (0)
May 23, 2011Reinventing the Technology of Human Accomplishment
Here is an impassioned, inspired, lucid, refreshing 15-minute presentation by Gary Hamel on the need for organizations to radically reinvent the way they manage their people. Hamel not only builds a compelling case for something you've always felt (but never quite had the words to express), he uses motion graphics in a way that adds major mojo to his presentation.
Posted by Mitch Ditkoff at 11:56 PM | Comments (1)
May 18, 2011I Breathe, I Blog, I Speak
Guess what? I don't just write this blog. I speak!
Yes, I speak. I really do.
As in give keynotes to large audiences who want to get out of the box and raise the bar for innovation. People who want to tap into their brilliance, brainpower, and buoyancy -- aspiring innovators, creative thinkers, difference makers, movers, shakers, and anyone else who wants to find a better way of getting the job done.
I am pleased to announce that I am now being represented by the extraordinary Mike Frick, Founder of Speakers' Platform and Core Speakers Agency.
Give Mike a call today -- 760.673.7700. He speaks, too.
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Posted by Mitch Ditkoff at 11:59 PM | Comments (0)
May 12, 201120 Qualities of an Innovator
The word "innovate" can be traced all the way back to 1440. It comes from the Middle French word "innovacyon," meaning "renewal" or "new way of doing things".
Exactly what innovations actually happened in 1440 (rounder oxcart wheels?) is anybody's guess, but whatever they were, it's likely they improved the quality of life for more than a few people.
These days, the "innovation thing" is something of a no-brainer. Every company worth its low-salt lunch has identified innovation as a core competency needing to be developed.
Who in their right mind (or is it right brain?) can deny the value of improving things? Isn't this what human beings, those grand inventors of the microchip and the chocolate chip, are supposed to do?
True. But who has time?
And so begins the search for the magic pill -- the system, formula, or blueprint that will make innovation a done deal.
Innovation, unfortunately -- unlike audits, re-engineering, or your high school penmanship teacher -- is not given to systems, formulas, and blueprints. It is given to people -- restless, inspired, fascinated people with an almost cellular need to change things for the better.
And while it can certainly be supported by systems, it can never be reduced to systems.
If you want to ignite innovation in your organization, forget about slick formulas for a minute and pay attention to what's happening on the inside. Because that's where innovation starts. With the innovator -- the inspired individual, compelled to make a difference.
And the key to the innovator? The special blend of qualities that allows him or her to succeed while their co-workers are bitching and moaning on their way to their next unnecessary meeting?
Is it tools? Techniques? Metrics?
Sure, they're useful. But without the user of them having the right stuff, they're merely decoration -- like having a shiny set of new jumper cables, but no car.
And so... if you are one of the self-chosen few who are willing to stop blaming your organization, the economy, your boss, your industry, the government, HR, your mother, your astrological sign, the Board, and the bored, now's the time to start taking personal responsibility for innovating.
Now's your chance to kick things in high gear.
Now's the time to get the lead out -- to lead the revolution wherever you happen to be working at the time and make some magic.
Yes, it begins with you. But where does it begin with you?
With awareness.
In the words of the great psychologist, Fritz Perls, "awareness cures." Yes, it does.
Still with me?
If so, take a few minutes now to try the following exercise to get the party started.
All you need to do is rate yourself, on a scale of 1-10, for how much you manifest the following qualities in the workplace. Note which ones are your strengths -- and how can you build on them. Then note which ones are your weaknesses -- and how can you strengthen them.
You might even give them to your team and ask them to rate themselves. Then get together and talk about what you've all come up with.
And don't forget to floss.
20 Qualities of an Innovator
1. Challenges the status quo
2. Curious
3. Self-motivated
4. Visionary
5. Entertains the fantastic
6. Takes risks
7. Peripatetic (moves about)
8. Playful/humorous
9. Self-accepting
10. Flexible/adaptive
11. Makes new connections
12. Reflective
13. Recognizes patterns
14. Tolerates ambiguity
15. Committed to learning
16. Balances intuition and analysis
17. Situationally collaborative
18. Formally articulate
19. Resilient
20. Persevering
This posting is excerpted from It's AHAppening, a series of five, 16-page creative thinking guidebooks.
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Posted by Mitch Ditkoff at 01:38 PM | Comments (0)
April 16, 2011How the Ivy League is Killing Innovation
Here's a wonderful article, just published in Bloomberg Business Week that raises a very curious paradox -- why academics are teaching innovation.
Authors G. Michael Maddock and Raphael Louis Viton state their case clearly, cleanly, and with just enough of an edge to draw blood.
"Process-driven cultures love process-driven experts. Organizations, just like people, do what makes them feel strong, and nothing makes mature, process-driven companies feel stronger than having a template for doing anything (even if having a completely buttoned-down-ain't-no-exceptions-allowed template for innovation seems oxymoronic on its face).
Need innovation? Simply call in a PhD with a bow tie and trademarked process and watch your innovation portfolio grow. Right? Nope."
If you are a professor and find Maddock and Viton's article objectionable, speak up! Let them know what you think -- and why. Maybe you're the one who's found a way to teach innovation in a novel, cut-to-the-chase, non-academic way. I know there are some of you out there. Yes?
If you are a high roller in a corporation looking for the "secret innovation sauce," I invite you to read their article before reaching out to academia for your next keynote speaker.
Posted by Mitch Ditkoff at 07:11 PM | Comments (0)
April 14, 2011Beer and the Invention of the Wheel
You may not know it, but I wrote an award-winning book in 2008, Awake at the Wheel. It's a business fable about the creative process. Easy to read. Fun. A real support for aspiring innovators.
I'm guessing the caveman in the Bud Lite ad below would have found a better way of getting their beer to the party if they had read it.
But enough about me. Let's talk about YOU.
Do you have a creative venture that needs an infusion of mojo, inspiration, and clarity?
Yes? Good. Click. Buy.
Posted by Mitch Ditkoff at 02:22 PM | Comments (0)
April 07, 2011The 10 Personas of a Good Brainstorm Facilitator
Allow me to make a wild guess. You have participated in more than a few brainstorm sessions in your life. Yes?
And allow me to make another wild guess. Many of those sessions left you feeling underwhelmed, over-caffeinated, disappointed, disengaged, and doubtful that much of ANYTHING was ever going to happen as a result of your participation.
Yes, again? I thought so.
There's a ton of reasons why most brainstorming sessions under-deliver, but the main reason -- the Mount Olympus of reasons (drum roll, please....) is the brainstorm facilitator.
Armed with a short list of ground rules, a flipchart marker, and a muffin, most brainstorm facilitators miss the mark completely.
The reason has less to do with their process, tools, and techniques than it does with their inability to adapt to what's happening, real-time, in the room.
In an all-too-professional attempt to be one-pointed, they end up being one-dimensional, missing out on a host of in-the-moment opportunities to spark the ever-mutating, collective genius of the group.
If only our well-intentioned brainstorm facilitators could abide by the words of Walt Whitman, when he confessed that he "contained multitudes."
Translation? If you or anyone you know is going to lead a diverse group of time-crunched, opinionated, multi-tracking, people through a process of originating breakthrough ideas, DON'T BE A ONE TRICK PONY! Be a multitude -- or, at the very least, be multi-faceted. Let it rip. Hang ten. Pull out the stops.
Use your right brain and your left. Let all the cats out of the proverbial bag -- and by so doing, exponentially increase your chances of sparking brainpower, brilliance, and beyond-the-obvious ideas.
OK. Enough bloggy pep talk. Let's get down to business.
Take a few minutes now to rate yourself, on a scale of 1-10, for how skillful you are at embodying the following personas of a high flying brainstorm facilitator
Then tune into your biggest strength and ask yourself how you can amplify that quality. Then identify your biggest weakness and figure out how you can improve in that arena.
1.CONDUCTOR
A skilled brainstorm facilitator knows how to orchestrate powerfully creative output from a seemingly dissonant group of people. In the conductor mode, the facilitator includes everyone, evokes even the subtlest contributions from the least experienced participant, and demonstrates their commitment to the whole by offering timely feedback to anyone who "gets lost in their own song."
2.ALCHEMIST
A good brainstorm facilitator is able to transmute lead into gold -- or in modern terms -- knows how to help people "get the lead out." This talent requires an element of wizardry -- the ability to see without looking, feel without touching, and intuitively know that within each brainstormer lives a hidden genius just waiting to get out.
3.DANCER
Light on their feet, brainstorm facilitators move gracefully through the process of sparking new ideas. Able to go from the cha-cha to the polka to the whirling dervish spinning of a brainstorm group on fire, savvy facilitators take bold steps when necessary, even when there is no visible ground underfoot. "The path is made by walking on it," is their motto.
4. MAD SCIENTIST
Skillful brainstorm facilitators are bold experimenters, often taking on the crazed (but grandfatherly) look of an Einstein in heat. While respecting the realm of logic and the rational (the ground upon which most scientists build their homes), the enlightened facilitator is willing to throw it all out the window in the hope of triggering a "happy accident" or a quantum leap of thought. Indeed, it is often these discontinuous non-linear moments that produce the kind of breakthroughs that logic can only describe, never elicit itself.
5.DIAMOND CUTTER
Fully recognizing the precious gem of the human imagination (as well as the delicacy required to set it free), the high octave brainstorm facilitator is a craftsman (or craftswoman) par excellence -- focused, precise, and dedicated. Able to get to the heart of the matter in a single stroke without leaving anything or anyone damaged in the process.
6. ACTOR
Brainstorm facilitators are "on stage" whether they like it or not. All eyes are upon them, as well as all the potential critical reviews humanly possible. More often than not, the facilitator's "audience" will only be moved to act (perchance to dream) if they believe the facilitator is completely into his or her role. If the audience does not suspend this kind of disbelief, the play will close early and everyone will be praying for a fire drill or wishing they were back home eating a grilled cheese sandwich.
7.ENVIRONMENTALIST
Brainstorm facilitators are the original recyclers. In their relentless pursuit of possibility, they look for value in places other people see as useless. To the facilitator in full mojo mode, "bad ideas" aren't always bad, only curious indicators that something of untapped value is lurking nearby.
8. OFFICER OF THE LAW
One of the brainstorm facilitator's most important jobs is to enforce "law and order" once the group gets roaring down the open highway of the imagination. This is a fine art -- for in this territory speeding is encouraged, as is running red lights, jaywalking, and occasionally breaking and entering. Just as thieves have their code of honor, however, so too should brainstormers. Indeed, it is the facilitator's task to keep this code intact -- a task made infinitely easier by the ritual declaration of ground rules at the start of a session.''
9.SERVANT
Some brainstorm facilitators, intoxicated by the group energy and their own newly stimulated imagination, use their position as a way to foist their ideas on others -- or worse, manipulate the group into their way of thinking. Oops! Ouch! Aargh! Brainstorm facilitating is a service, not a personal platform. It is supposed to be a selfless act that enables others to arrive at their own solutions -- no matter how different they may be from the facilitator's.
10. STAND-UP COMIC
Humor is one of the brainstorm facilitator's most important tools. It dissolves boundaries, activates the right brain, helps participants get unstuck, and shifts perspective just enough to help everyone open their eyes to new ways of seeing. Trained facilitators are always on the lookout for humorous responses. They know that humor often signals some of the most promising ideas, and that giggles, guffaws, and laughable side-talk frequently indicate a rich vein of possibility to explore. Humor also makes the facilitator much more "likable" which makes the group they are facilitating more amenable to their direction. Ever wonder why the words "Aha!" and "Ha-Ha" are so similar?
Want to learn how to facilitate breakthrough brainstorming sessions? Click here.
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April 04, 2011Getting Out of the Organizational Box
Last Thursday, I had an opportunity to be the keynote speaker at the Ethical Sourcing Forum, in NYC, a conference sponsored by Intertek, a world class organization dedicated to "helping customers improve performance, gain efficiencies in manufacturing and logistics, overcome market constraints, and reduce risk."
The topic? Sustainable Innovation. Or, more specifically, how people who work in large organizations can get out of the so-called "box".
After the keynote, I was approached by two very animated people from 3BL, a savvy media company specializing in corporate social responsibility, sustainability and cause marketing communications. Apparently, they liked what they heard and wanted to dig deeper -- on camera.
So, it was off to their make shift media center down the hall for an impromptu interview. Click here to watch the 7-minute video.
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Posted by Mitch Ditkoff at 03:40 PM | Comments (1)
March 19, 2011Products of Our Imagination
We now interrupt this highly inspiring, thought provoking, mostly unmonetized innovation blog to pay the bills.
If you are looking for a simple way to think outside the box and spark some real innovation in your company, take a look at two cool products from the people who bring you this blog -- our Silver Innovation Kit and our Platinum Innovation Kit.
And, because we're in a really good mood today and our CFO is on vacation, we'll kick in an annual subscription to our highly regarded Free the Genie if you place your order before April 15th.
Posted by Mitch Ditkoff at 02:27 PM | Comments (0)
March 03, 2011What, Exactly, IS the Box?
"Innovation" is the holy grail for most organizations. Everyone wants it. Everyone talks about the need to "get out of the box" and do something different. But there's a huge gap between the rhetoric and the reality.
The reasons are many -- but the biggest reason is this: No one really knows what the so-called box really is.
And because we don't, we end up shadow boxing imaginary monsters -- coming up with untold processes, protocols, and pep talks that don't really get to the heart of the matter. Not a good idea.
So, dear aspiring innovator -- what do YOU think the box is?
Next week, in this space I will share my current understanding of the box, name all six sides -- and kick start the conversation of how you, your organization, and the rest of world can get out of it.
Posted by Mitch Ditkoff at 10:40 AM | Comments (0)
December 03, 2010What You Can Learn from the Bloody Mary
In 1939, a Russian immigrant owned the rights to distribute vodka in the U.S. His efforts bombed, big time. Americans weren't interested in a colorless, odorless alcohol.
Depressed, he sold the rights to Heublein, who asked themselves: "What can we combine with Vodka to give it a distinctive taste and color?"
They came up with tomato juice and, voila, the Bloody Mary was born. Sales? Through the roof.
What most of us think of as an "innovation" is really just the elegant combination of two (or more) pre-existing elements resulting in the creation of a new, value-added product or service.
Want to try it for yourself? Click here for a cool, interactive technique.
Posted by Mitch Ditkoff at 01:39 PM | Comments (0)
August 10, 2010Getting Down to the Business of Creativity
Here's a terrific article on creativity, based on the work of three Harvard researchers/professors.
According to Teresa Amabile's research, "inner work life" is one of the biggest determinants of creative output. In other words, a positive mood is a pre-condition for creativity in the workplace.
If you are attempting to establish a sustainable culture of innovation in your organization, you (and everyone else) would be well-served to do everything humanly possible to positively impact the mood (i.e. tone, feeling, atmosphere, vibe, spirit) of the environment in which you work.
And that begins, of course, with the individual.
When you treat people with respect, acknowledgment, and genuine positive reinforcement, you significantly increase the odds of creativity -- and by extension, innovation -- flourishing in your organization.
Common sense? For sure. But common sense is all too uncommon in most organizations these days. In our rush to produce, get an edge, and accomplish, we forget the most important thing -- and that is the quality of our interactions with others.
Posted by Mitch Ditkoff at 05:35 AM | Comments (0)
August 01, 2010The Paradox of Innovation
My big insight about innovation these days would make Nobel Prize winner, Niels Bohr, proud.
"Now that we have met with paradox," explained Dr. Bohr, "we have some hope of making progress."
Innovation is full of it -- paradox, that is.
On one hand, organizations want structures, maps, models, guidelines, and systems. On the other hand, that's all too often the stuff that squelches innovation, driving it underground or out the door.
The noble search for a so-called "innovation process" can easily become a seduction, addiction, or distraction whereby innovation is marginalized, deferred, over-engineered, and worn like a badge.
True innovation is about allowing room enough for paradox to be a teacher and guide -- and to accept, at least for a little longer than usual, ambiguity, dissonance, and discomfort -- the age-old precursors to breakthrough.
Remember, there's a big difference between Six Sigma and Innovation.
Six Sigma is about reducing variability. Innovation is about increasing it-- and that often means allowing the kind of "messiness" that process-mavens interpret as a problem needing to be fixed, rather than a pre-condition to breakthrough and the resulting commercialization of that breakthrough that most people refer to as "innovation."
Yes, process, structures, systems are necessary, but they don't have to become overly pre-emptive. If you stay in an innovative mindset and can adapt to emerging needs, they will eventually become self-organizing when the soul of innovation is allowed to flourish.
Can we help the "innovation process" along with the right application of strategy, infrastructure, and planning?
Of course we can.
But beware! "Helping" the process too much often becomes counterproductive -- much in the same way that attempting to catch a milkweed floating through the air with a bold reach of your hand actually repels the object of your desire.
Innovation Physics 101.
Posted by Mitch Ditkoff at 02:24 AM | Comments (2)
July 02, 2010innovation from the inside out with Fascination
I own a huge library of books on innovation. Mostly hardcover. The $27.95 variety with big indexes and forwards by people who make more money than I do.
Some of these books are actually good. Most of them bore me. (I must confess I have a secret desire, whenever I enter a bookstore, to put glue between pages 187 & 188 in all of the new releases just to see if the publishers get any complaints).
The books attempt to describe the origins of innovation. You know, stuff like "the innate human impulse to find a better way" and "the imperative to find a competitive edge." That sort of thing.
Corporate-speak, in other words.
In my experience, the origin of innovation is fascination -- the state of being intensely interested in something. Enchanted. Captivated. Spellbound. Absorbed.
What kids are naturally good at.
Kids and those mavericks at work who make everyone nervous and running for their spreadsheets at the drop of a hat.
A person who is fascinated does not need to be motivated... or managed... or "incentivized."
All that person needs is time, some resources, meaningful collaboration, and periodic reality checks from someone who understands what fascination is all about.
That's why Google gives its workforce 20% of their time to explore projects on their own. That's why 3M and W.L. Gore do something similar. They know that the root of innovation is fascination.
If you, or the people who report to you, are not currently in a state of fascination it's time to turn things around. That is, IF you want to spark some innovation.
How do you do this?
For starters, here's one way, excerpted from Awake at the Wheel.
THE SEED OF FASCINATION
1. On a piece of paper, create three parallel headlines -- "What Fascinates Me," "People I Admire," and "What I Would Do If I Knew I Couldn't Fail."
2. Jot down at least five responses beneath each headline.
3. Look for intriguing, new connections between your responses. Any insights? Ahas?
4. Jot down your new ideas.
5. Circle your favorite idea and brainstorm it with a friend. Then pitch anyone who's influence can help you launch your ideas for how to bring more fascinating projects into your work life.
Posted by Mitch Ditkoff at 11:24 PM | Comments (7)
May 04, 2010Definitions of Innovation
I just googled "definitions of innovation" and came up with 5,240,000 choices. Good luck reading them. For now, here are 10 I've gathered over the years that I like. How about you? And if you have a better one, let me know.
"Change that creates a new dimension of performance." - Peter Drucker
"The ability to deliver new value to a customer." - Jose Campos
"Adapting, altering, or adjusting that which already exists for the sake of adding value." - Anon
"The managed effort of an organization to develop new products, new services, or new uses for existing products or services." - Ricky W. Griffin
"The commercialization of creativity." - Anonymous
"The creation, development and implementation of a new product, process or service, with the aim of improving efficiency, effectiveness or competitive advantage." - Government of New Zealand
"Creating something before people know they need it. - Guy Kawaski
"The successful exploitation of new ideas." - UK Department of Innovation and Skills
"The successful implementation of creative ideas within an organization." - Teresa Amabile
"The act of introducing something new." - The American Heritage Dictionary
Illustration from the back cover of my book
Posted by Mitch Ditkoff at 01:05 PM | Comments (2)
April 14, 2010Shameless Self-Promotion #23
It's recently dawned on me that a lot of the readers of this blog have no clue what the authors of this blog actually do -- or what companies we (Idea Champions) have helped along the way.
So... in case you are wondering... take a look.
We've worked with just about every industry on planet Earth. Our clients have included: GE, AT&T, Lucent, General Mills, Chubb Insurance, Coca Cola, Allianz, Met Life, Con Edison, Goodyear, Michelin, MTV Networks, A&E Television, Merck, Pfizer, NBC Universal, Atlanticare, Mitre, Pricewaterhouse, Towers Perrin, Gap, Rio Tinto, Duke Corporate Ed, Dover Corp, Fuqua School of Business, Citibank, Scotia Bank, Babson College, MBooth & Associates, and a host of other forward thinking organizations.
Oh, I almost forgot, our Free the Genie tool is going virtual in about a month or so. Want a preview? Let us know.
Posted by Mitch Ditkoff at 01:31 PM | Comments (0)
November 29, 2009Vote for Me Today!
GOOD NEWS! I've just been nominated as a "Top 5 Speaker" in the field of innovation & creativity by a prestigious speaker's bureau. Now the fun begins... and the voting.
If you have 30 seconds and feel that I have made a meaningful contribution to this field, click the link below, scroll down to #7, and check the box next to "Mitchell Ditkoff." Thanks!
Posted by Mitch Ditkoff at 08:39 AM | Comments (0)
December 22, 2008The Power of a Single Idea
Take a look at what one person, with a good idea and a lot of chutzpah, can do. It's MATT, a self-described "32 year old deadbeat from Connecticut" who travelled to 42 countries on 7 continents in 6 months and got thousands of people dancing and laughing with him. What seemingly outlandish idea of YOURS is it time to unleash?
Posted by Mitch Ditkoff at 02:06 PM | Comments (0)
December 15, 2008Hard Times Can Drive Innovation
Great interview in the Wall Street Journal with Clayton Christensen (author The Innovator's Dilemma and Seeing What's Next etc.)
Here is Clayton's response to being asked what impact the economic downturn will have on innovation:
"One of the banes of successful innovation is that companies may be so committed to innovation that they will give the innovators a lot of money to spend. And, statistically, 93% of all innovations that ultimately become successful started off in the wrong direction; the probability that you'll get it right the first time out of the gate is very low.
So, if you give people a lot of money, it gives them the privilege of pursuing the wrong strategy for a very long time. In an environment where you've got to push innovations out the door fast and keep the cost of innovation low, the probability that you'll be successful is actually much higher."
Posted by Mitch Ditkoff at 12:42 PM | Comments (0)
December 14, 2008Juggling, Creativity, and the Beatles
Twenty years ago, we got our first big contract by teaching AT&T's Director of Training and Development how to juggle in five minutes. (The man had been trying for 25 years). After we taught him, he looked at us and said, "I have no clue what you guys do, but I know you're not a juggling company. Call me on Monday." We did. Three months later, AT&T licensed our creative thinking training. It all began with a juggling lesson. Speaking of which, click below to watch the amazing Chris Bliss take juggling to an entirely new level...
Posted by Mitch Ditkoff at 02:37 PM | Comments (0)
December 08, 2008How do you get to Carnegie Hall?
We are what we repeatedly do. Excellence then is not an act, but a habit. - Aristotle
When I was in high school, I entertained the possibility of a career in music. I practiced the trumpet every single day for four years, even when I was ill. Ultimately, a musical career was not to be for me but I regret not a moment of practice. I learned a lot about myself and my capacity for discipline besides deepening my appreciation for music which has been a lifelong pleasure.
I also remember to this day the words of my first trumpet teacher, Irving Renquist, who once said when I first began studying with him that "If you skip practice for one day, you will notice it. If you skip practice for two days in a row, the people you live with will notice it. And if you skip practice for three days in a row, EVERYONE will notice it!"
Musician and neuroscientist, Daniel J. Levitin, in his thought-provoking This is Your Brain on Music, points out that scientific studies indicate that "ten thousand hours of practice is required to achieve the level of mastery associated with being a world-class expert - in ANYTHING!" Then, to be helpful, he reminds us that ten thousand hours is equivalent to "roughly three hours a day, or twenty hours a week, of practice over ten years." Well, we knew that it was a lot.
For me, this research indicates that what we often call "talent" is often a "capacity for practice" which recalls to mind, in turn, Eric Hoffer's contention that "success is a species of vigor." Of course, this may well be a chicken or egg debate because why would you want to practice for ten thousand hours at something you weren't predisposed to be good at or had at least some kind of talent which could be further developed?
Chicken or egg, whenever we are in awe observing someone's excellence in anything, we are most usually watching the end result of thousands of hours of diligent practice and thousands upon thousands of "mistakes" made and corrected.
I'm always reminded of this when I come to the end of one of our Conducting Genius sessions (as I did recently at AtlantiCare, a very successful New Jersey healthcare organization), where we train a small cadre of participants to become effective brainstorm facilitators/innovation change agents.
No matter how well I've managed to transmit the inner and outer game of eliciting ideas from others, and no matter how intelligent and dedicated the participants are, I know that their future success as innovation change agents depends on how much they will practice using the techniques and insights of the training.
And how much they practice depends on how many opportunities they can find for themselves and THAT depends, in turn, on how supportive their organization is to innovation, in general, AND in exploiting innovation opportunities as they arise, in particular.
This is why I try to drive this point home during Conducting Genius sessions by teaching our budding "innovation ninjas" how to juggle. In one lesson, most of them can't become proficient jugglers, of course, but they DO learn the step by step process of learning HOW to juggle. The missing ingredient? Practice!
The same is true with learning how to innovate on the job, how to run effective brainstorm sessions, or how to do anything, as Levitin reminds us. If we want to master anything in this world, we have to consistently practice that skill, art, craft, science, behavior, thought process, what have you...AND make lots and lots of "mistakes" on our way to mastery. There is no getting around this truth.
So, the next time you see someone exhibiting mastery in juggling, music, sport, cooking...or innovation...remember that you are witnessing a perfection that is the end result of at least ten thousand hours of dropped balls, missed notes, or souffles which don't souffle.
And also remember, that when it comes to innovation, you and your company have to diligently practice the skills, processes, and behaviors that support it. If you don't, EVERYONE will notice it.
Posted by Val Vadeboncoeur at 03:19 PM | Comments (0)
November 13, 2008Forget About the Box, Get Out of the Cave!
See the caveman to your left? That's Og. He's the protagonist of my new book, Awake at the Wheel: Getting Your Great Ideas Rolling (in an uphill world). The word "protagonist" is not in Og's vocabulary. Even I don't use the word "protagonist" all that much -- though I have used it three times in this paragraph.
Hmmm... That's pretty odd.
Then again, the experience of inventing the wheel was pretty odd, too. Which is what Og did. 24,000 years ago. Long before Game Boy, i-Pod, or Starbucks. And yes, long before the Mesopotamians -- the people who usually get all the credit for the wheel -- some 20,300 years after my main man, Og.
(Hey, when was the last time you used the word "Mesopotamian?" That's another word not in Og's vocabulary.)
Actually, Og didn't need a big vocabulary. He had something else going for him: Neanderthalic genius. Stone age brilliance. Originality. Og, you see, was the first innovator. Intrinsically motivated, he was. Fascinated. Inspired. Mojo-driven. And while he was not without imperfections, he needed no attaboys, cash awards, or stock options to follow his muse.
Back in Og's time, when men were men, and stones were stones, even the idea of an idea was unthinkable. And yet... somehow, he had one -- an IDEA, that is -- and not just your dime a dozen variety. Nope. A GREAT idea, a BIG idea, or what I like to call an "out of the cave" idea: The wheel.
Ah... but I go on too long. If Og were here, he'd be frowning by now, shrugging his stooped shoulders, wondering in his delightfully pre-verbal way what other new ideas and discoveries awaited his wonderfully hairy touch.
Want to order the book now? (Og gets 10% of every sale). Go ahead. Help him put bear meat on the table.
Posted by Mitch Ditkoff at 11:37 AM | Comments (1)
November 05, 2008Baking the Change and Innovation Cake
Last night, my 11-year old daughter, Mimi, and her good friend, Zoe, stayed up late to watch the election results. After Obama was declared the winner, they baked a cake in his honor and, in the morning, frosted it.
As they left the house this morning, Mimi stopped, cake in hand, and shouted out Obama's name at the top of her lungs. Something deep within her rose to the surface and begged to be expressed. Which, being 11 and free of the politically correct constraints that rule the lives of too many adults, she accomplished with great flair.
That same intrinsic motivation that moved Mimi and Zoe to bake their cake, needs to be alive and well in your company if you are truly serious about raising the bar for innovation and change. Mimi and Zoe didn't need to be TOLD to bake the cake. They wanted to. Even more than that, they HAD to.
FOOD FOR THOUGHT: In what ways can you create the kind of culture in your organization that will encourage everyone to bake their cake for change and innovation?
Posted by Mitch Ditkoff at 10:22 AM | Comments (0)
November 04, 2008"It's No Time to Forget About Innovation"
Writing in the New York Times, Janet Rae-Dupree reminds us that even or especially in times "of corporate belt-tightening," companies reduce their efforts to strengthen innovation at their own risk.
She quotes Jon Fisher, a business professor, serial entrepreneur, and author of "Strategic Entrepreneurism," saying, "'Innovation has to be embedded in the daily operation, in the entire work force.' Addressing companies whose aim is to be bought by a major player in their vertical, he explains, 'A large acquirer's interest in a start-up or smaller company is binary in nature: They either want you or they don't, based on the innovation you have to offer.'
"In fact, hard times can be the source of innovative inspiration, says Chris Shipley, a technology analyst and executive producer of the DEMO conferences, where new ideas make their debuts. 'Some of the best products and services come out of some of the worst times,' she says. In the recession of the early 1990s, 'tiny Palm Computing managed to revitalize the entire industry in a matter of months.'"
Also on the encouraging side: as I write this, Rae-Dupree's article is number six on the most-emailed in the Business section.
"It's No Time to Forget About Innovation" - NYT, 11/1/08.
(Illustration: The White Rabbit, by John Tenniel (1820-1914), from the original "Alice In Wonderland.")
Posted by at 04:17 PM | Comments (0)
October 29, 2008Idea Champions' Economic Bailout Package for U.S. Corporations
It's Fall in America, usually a very beautiful season, with leaves turning color and Thanksgiving just around the corner.
But there's something else in the air these days -- and that is a savage economic downturn. It's not just the leaves that are falling. It's also the stock market, housing prices, consumer confidence, and 401Ks. Ouch!
While Democrats and Republicans are both promising major fixes to the economy, no one knows exactly how long it will take. Some pundits are predicting YEARS. But your business can't afford to wait years. You need a quantum leap -- and you need it NOW -- innovation made real.
That's why IDEA CHAMPIONS has decided to offer one lucky company -- maybe YOURS -- our own economic bailout package...
HERE'S HOW IT WORKS:
1. You email us a description of your company, it's mission, and why we should donate one day of our time to help your company succeed.
2. We'll carefully review all submissions and select one company to offer our services to -- at no charge (other than expenses).
3. Which services? One of the three listed below.
Do More With Less
High Velocity Brainstorming
Team Innovation
THE FINE PRINT
1. Deadline to apply is December 1.
2. Your only cost is our expenses -- no cost for the session.
3. Existing Idea Champions clients (or prospects) are not eligible.
Whether or not you choose to respond to our offer, please remember to keep your perspective and your sense of humor. Life is STILL good, even if your cash flow is out the window. The DOW might be down, but you don't have to be.
Enter today: info@ideachampions.com
Posted by Mitch Ditkoff at 11:25 AM | Comments (0)
August 11, 2008Big Problem or Right Problem? The Egg Freckles Saga.
Have you ever spent hours trying to solve a problem only to find you've been working on the wrong problem? Try doing it for five years. That's what Apple Computer engineers did with the Newton handheld computer over a decade ago.
From 1993-1998, Apple made a valiant effort to break open a market for portable handheld pen computers. Unfortunately, they spent most of that time working on a problem that didn't really exist for consumers. And as they labored at it, their intended market was stolen by Palm Computing's PalmPilot.
What follows is a tale about a fatal assumption -- an obsession with a Big Problem that led to one of Silicon Valley's great product misfires.
Consider the moral first.
Solving a Big problem doesn't mean you're solving the Right problem.
Apple's team chose to tackle the biggest challenge in pen computing: high-level handwriting recognition. Newton would be the first portable computer people could write on directly using their natural hand. From anyone's scrawl, the computer would extract the standard ASCII characters computers need to work with. This posed a massive challenge in pattern recognition. Since every user's handwriting is different, the Newton would need to learn the particular way its user wrote each letter and number. IF it got all the letters in, say, the word "thing" right, Newton would compare that string of letters to words in its 10,000 word native memory. IF the word "thing" was stored there, Newton would find a match and "know" the word.
The Newton team was determined to build the world's most sophisticated pattern learning pen computer. But why were they doing it? And for who? Here they made one fatal assumption about their potential buyer, an assumption that would seal the Newton's fate.
The assumption went something like this:
"Users want to do things the way they've always done them. The user shouldn't have to learn anything new to adapt to a machine. A smart machine can and should adapt to the user (in this case, learn the user's handwriting)."
This assumption became a frame and the frame became a mindset. Without ever turning back to question their customer premise, Newton's team labored to build a noble, mind-blowing machine that could recognize the diverse scrawls of any and every human on Earth. But was this the Right Problem to solve?
When the Newton Message Pad debuted in 1993, its handwriting recognition fell way short of the mark, and a public drubbing ensued. The Doonesbury comic strip showed a character writing a six-word sentence on a Newton-like hand-held. The unit coughed up "Egg freckles?" Then The Simpsons piled on. The world laughed.
All through 1993, the Newton was skewered in the press. In October of that year, Apple CEO John Sculley left with freckled egg on his face. Humiliated, the Newton team redoubled their efforts to solve their core problem: getting Newton to learn better.
At the heart of Newton's learning challenge was the "second-stroke problem." Each time a user's pen lifted off the tablet and set back down, Newton's brain detected a pause and became uncertain. "What did that pause mean? Is this next stroke part of the current letter, or a new letter or word?" As it turns out, many alphabet characters need multiple strokes, leaving plenty of room for uncertainty. Capital "T" and "X" involve two strokes. "H" needs three. Add user hesitancy and writing quirks, and you have a thorny problem. And that's just English. Try Cyrillic or Japanese ideograms.
Because Newton's recognition engine was unsure so often, it routinely threw a list of possible words at the user. This was both inconvenient and embarrasing. Who wants their computer to say, "I'm confused. Take time out, scan these words and select the right one"? Worse, if you wanted Newton to learn a word outside its native 10,000 word database, you had to train it. You first had to write it your way, then type it letter by letter using an on-screen keyboard. All that to tell Newton, "This is what 'Hoboken' looks like when I write it."
The upshot? To "save" users from having to adapt their writing habits to machines, the Newton subjected ordinary people to drawn out and repetitive clarification and training routines; a tacit admission that Newton wasn't doing its core job cleanly.
None of this was lost on Jeff Hawkins, inventor of the Palm Pilot, who was carrying around a wooden block as a pretend pocket PDA and using a whittled down chopstick as a pen to imagine his interface.
Hawkins never lost sight of what consumers would want most in a pen computer: fast writing and true mobility - something they could fit in their shirt-pocket. He cut to the chase and questioned Apple's core assumption:"Why must the computer learn everything? Why can't users adapt? Why build a sophisticated learning machine at all? Let's get the job done. People learn faster than computers, so why can't people help the machine? People could easily get the hang of a new single-stroke alphabet. Hmm. One stroke per character and presto! No more second-stroke problem."
So that's what Jeff Hawkins did. With his Grafitti language, he simply redesigned the alphabet, turning centuries-old letters and numbers into single-stroke symbols that mostly kept the look of the original characters. Suddenly the computer had only one master rule to follow. "When the pen lifts up, the character is done. When the pen comes down again, it's a new character. Want to end a word? One stroke makes a space." Simple. And while we're at it - since each stroke is a new character, lets not even write along a line. Write letters on top of each other, in the same input space, and let them display as type in another. Presto - a smaller screen.
Hawkin's low-tech solution made Palm Pilot's pen input "good enough." (Apple even licensed Grafitti in 1995 as an input option for the Newton. Some say it kept the Newton alive.) But the real power of Grafitti was size. It shrank the screen, which shrank the box, which created a viable pocket-PDA market.
In March, 1996, when Newtons were selling as digital writing tablets for up to $1000, the first pocket-sized PalmPilots debuted for under $300. A million of them sold in the first 18 months. The Newton team countered with a much improved Newton 1000 and 2000, but by then it was too late. Two years after the PalmPilot was released, Apple cancelled the Newton product line on February 27, 1998. The project had cost the company half a billion dollars.
Hawkins "technology" was a low-tech workaround; it wasn't "handwriting recognition" in the high-level MIT sense. But while PhD's may have felt Grafitti was a cheat, ordinary people, not giving a hang about the technology issues, found PalmPilots handy and useful. While engineers rallied around solving the Big Problem, consumers swarmed to buy the solution to the Right Problem, which started with a chopstick and a block of wood.
By year 2000, Palm owned 70 percent of PDA sales and had sold well over five million units. At the peak of PDA use, white boards everywhere were covered with Grafitti symbols, which many considered faster to write for high-velocity brainstorming.
The Newton team spent five years working on the Big Problem, writing and rewriting untold lines of code to create a learning machine for the existing alphabet. Hawkins spent a few days designing a new alphabet any computer could easily understand.
Despite its truly impressive interface, Newton stumbled at the main task it promised to do - turn writing into standard ASCII characters quickly. And why did Apple paint themselves into this corner? Because they assumed consumers would want their handheld to adapt to their personal way of writing. Instead of biting into Apple's Big Problem, Jeff Hawkins assumed people would adapt. As he once put it, "It takes you weeks or months to learn how to type, so why not spend 15 minutes learning [how to talk to a computer] with a pen?"
The Lessons
In hindsight, Apple's underlying user assumptions made little sense. What makes people's standard routine (handwriting) so sacred? Who said people shouldn't adapt to machines? Who said you had to work with the existing English alphabet? Why make a program strain to recognize every possible variant of every letter and number? Who said your program had to recognize scrawled words by finding them in a limited word database? Engineers set up these problems, not users.
Great minds often get hijacked by their own brillliance and vision. They forget that simple is smart, dumb is basic and low-tech often beats high tech. We can get so obsessed with an elusive quarry and so enamored of our intelligence that we never go back up to the 20,000 foot level and see that we're hacking the wrong problem. The famous monkey trap metaphor is worth repeating here.
If a monkey reaches through a hole for a banana, but the hole is too small for her hand to withdraw with the banana, she's presented with a quandry. "Which do I want? - the banana or my freedom?" All she has to do is let go of the banana in order to be free of the trap. But the monkey doesn't let go of the banana. She sits there determined to extract it, even in the face of being captured.
Big Problems are like monkey traps. If your Solution quest starts feeling "heroic," or your Big Problem is "big" mostly because everyone is trying to solve it (big kudos await if YOU solve it), its likely you're trapped by the epic magnitude of your quest. In that mindset, the simplest options are likley to escape your notice. Check to see if your solving the Right Problem by running your mind through the following four steps:
1. Restore objectivity. Take time off and come back fresh later. Sleep on it.2. Once you're fresh, carefully and slowly go over your assumptions about the people who will use you product or service. Put yourself in their shoes. Separate your needs from theirs. Don't underestimate their intelligence or overestimate the rightness of your point of view. Break down every assumption you have about your prospective buyer and question it.
3. Especially question your assumptions about what your "users" expect. Often they don't know what they want. They rarely see the next development much less have an opinion about it. But they are ready for a surprise, a break in routine, a new challenge. Keep in mind that IF the payoff is strong, humans will learn new tricks. Are student drivers motivated learners? You bet.
4. Review your supposed technical limitations, challenges or goals to see if you can use lower-tech or human-scale solutions. Stretch for new metaphors that can change the problem, shift the frame, reverse figure and ground.
5. Simplify. Simplify again. Keep simplifying.
Whenever you're stuck or breathing hot and heavy about a solution, you're too close to your work. It's time to step out of problem-solving mode and reassess the problem you're trying to solve.
This excerpt is from the author's book-in-progress, Big Problem or Right Problem? Innovating For Real People.
Copyright © 2007 Tim Moore. All reproduction rights except blog linking are reserved.
Posted by Tim Moore at 02:03 PM | Comments (2)
June 27, 2008HEAR AND NOW: Small Business Big Ideas Show: 6/29/08
If you're looking for some inspiration and insight to help you grow your business and radically increase your ability to manifest BIG IDEAS, tune into the Small Business Big Ideas Show out of Toronto this Sunday, 7/29, at 9:00 am (www.ckdo.ca).
The delightfully open-minded Lissa Bergin-Boles will be interviewing me from 9:02 -- 9:15 am. We'll explore the fabulous world of creative thinking and what it takes to foster a culture of innovation within yourself and your business.
We'll also be talking about how my new book, Awake at the Wheel: Getting Your Great Ideas Rolling (in an uphill world), can help you turn your top-of-the-line ideas into bottom-line results.
If you want to call in and ask me a question, the number is 888-511-2436. Hope to hear you then.
PS: If you're interested in the results of Idea Champions' recently released "Where and When Do People Get Their Best Ideas?" poll, click here.)
Posted by Mitch Ditkoff at 12:57 PM | Comments (0)
June 25, 2008POLL RESULTS: Where and When Do You Get Your Best Ideas?
Einstein used to get his best ideas while shaving. Mozart used to exercise before composing. The Scientific Method came to Rene Descartes in a dream.
One of our clients gets her best ideas when blow drying her hair.
Fascinated by the question of what catalyzes people's best ideas, Idea Champions polled 163 people and are sharing the results with you here (i.e. "Where and When Do You Get Your Best Ideas?")
Why bother reading it?
1. It will help you be more creative.
2. It will increase your ability to capture your best ideas.
3. It will give you insights about how to create a culture of innovation.
4. It's fascinating (i.e Out of 80 choices, the "workplace" ranked #35. "Daydreaming" was #6.)
If, after reading the poll, you think of other "best idea" catalysts, let us know. When we get 20 or more, we'll share them with Heart of Innovation readers here.
And if you're looking for help establishing a sustainable culture of innovation, click here... or here...or here. (Clicking your shoes three times ain't gonna cut it.)
Or, if you want to spring for $13.95, you can read Awake at the Wheel: Getting Your Great Ideas Rolling (in an uphill world).
(Much thanks to Tim Moore (scroll down to the 8th bio) for his deep thinking, coordination, analysis, and report writing on this project!)
Posted by Mitch Ditkoff at 03:53 PM | Comments (0)
June 10, 2008Getting All Googley
Interesting summary of Google CEO's speech to the Economic Club of Washington this Monday.
Among other things, Schmidt talked about his company's attempts to innovate, including allowing engineers to use 20 percent of their time to work on projects of their own choosing. Schmidt acknowledged that trusting the workforce to follow their fascination has resulted in many successes for the enterprise. "Part of Google's success is creating more luck," he said.
Success also needs a positive environment and encouragement for employees to be more creative and innovative, Schmidt said.
"It is possible to build a culture around innovation, it is possible to build a culture around leadership, and it is possible to build a culture around optimism," added the googley Mr. Schmidt
Posted by Mitch Ditkoff at 03:58 PM | Comments (0)
June 01, 2008AWAKE AT THE WHEEL: Getting Your Great Ideas Rolling (in an uphill world)
Ta da! After seven years, 22 rejections, multiple rewrites, 2 agents, and a whole lot of looking at myself in the mirror, here it is: the publication of my new book, AWAKE AT THE WHEEL: Getting Your Great Ideas Rolling (in an Uphill World). Part fable, part creative thinking toolbox, the book is a wake up call for all aspiring innovators -- a simple way to help people "get out of the cave" and manifest BIG ideas in a world not always ready for the new and the different.
If you have an inspired idea that is lingering in your mind and needs a fresh jolt to see the light of day, this book is for you.
To order from Amazon, click here.
Tim Gallwey: "A superb catalyst for anyone with the urge to bring their best ideas into reality."
Donna Fenn: "Og may have invented the wheel, but Mitch Ditkoff has created a GPS for the innovation process. Awake at the Wheel is a witty and inspiring roadmap for the journey from ideas to invention."
Jay Conrad Levinson: "Nothing is as powerful as an idea whose time has come. The time has come for this book and Mitchell Lewis Ditkoff has put it into words. He has done a masterful job."
Jack Mitchell: "Go ahead and 'hug' your employees by giving them Awake at the Wheel and creating a company culture that fosters, develops, and celebrates the best of their ideas."
Joyce Wycoff: "A highly accessible alchemist's stone for aspiring innovators."
Melinda McLaughlin: Awake at the Wheel illuminates! It's the perfect book for those of us who have felt the excitement of the 'aha' moment only to experience the frustration that comes when no one sees the brilliant lightbulb above our head. Mitch Ditkoff takes us on an engaging journey that re-imagines how to turn an idea into great success and makes it suddenly seem easy.?
Chuck Frey: "Entertaining and inspiring."
Posted by Mitch Ditkoff at 06:05 AM | Comments (0)
May 20, 2008Doing More With Less
Idea Champions is happy to announce the launching of DOING MORE WITH LESS -- the perfect, cost-effective intervention to help your company keep innovating (while cutting costs) during recessionary times.
(You may need to tighten your belts, but you don't need to cut off your circulation to accomplish the results you want.)
What kind of challenges or opportunties might your team tackle in a DOING MORE WITH LESS session? Click below to find out...
"How can we share information with suppliers, vendors, and customers in order to streamline our innovation process?"
"How can we better predict market changes in order to increase our efficiencies?"
"How can we better predict what products and services will succeed?"
"How can we decrease re-work throughout our organization?"
"How can we identify and eliminate all unnecessary activities?"
"How can we consolidate common activities throughout the organization?"
"How can we empower our customers to perform some of the tasks that are now the sole responsibility of our staff?"
"How can we encourage our vendors and suppliers to become part of our product development process?"
"How can we take advantage of the cost-cutting happening throughout our industry in order to be more competitive?"
"How can we accomplish the same goals in half the time and half the cost?"
"How can we discover the most elegant solutions to our most pressing business problems?"
Posted by Mitch Ditkoff at 03:22 PM | Comments (0)
April 10, 2008If You Want a Breakthrough, Take a Break
True innovators rarely follow the straight and narrow path. Not only do they march to a different drummer, they're often not even on the same playing field as most people.
Take Seymour Cray, for example, the legendary designer of high-speed computers.
According to John Rollwagen, ex-chairman of Cray research, Seymour Cray used to divide his time between building the next generation super computer and digging an underground tunnel below his Chippewa Falls house.
Cray's explanation of his tunnel digging behavior is consistent with the stories of many other creatives -- inner-directed, boundary-pushing people who understand the need to go off-line whenever they get stuck.
Bottom line, whenever they find themselves struggling with a thorny problem, they walk away from it for a while.
They know, from years of practical experience, that more (i.e. obsession, analysis, effort) is often less (i.e ideas, solutions, results).
Explained Cray, "I work for three hours and then get stumped. So I quit and go to work in the tunnel. It takes me an hour or so to dig four inches and put in the boards. You see, I'm up in the Wisconsin woods, and there are elves in the woods. So when they see me leave, they come back into my office and solve all the problems I'm having. Then I go up (to my lab) and work some more."
Explained Rollwagen, "The real work happens when Seymour is in the tunnel."
Many thanks to Chuck Frey for linking to our 100 Simple Ways to Be More Creative on the Job list on his excellent InnovationTools blog.
Posted by Mitch Ditkoff at 09:55 PM | Comments (0)
January 21, 2008The Big Game
Last night I watched the NY Giants beat the Green Bay Packers 23-20 in an NFL championship football game. I watched it with eight friends. As always, we had a fantastic time -- an experience that our wives (no matter how wonderful they may be) have never been able to truly fathom. Our viewing behavior, to them, is a merely a parody of the American male: two-dimensional, woefully predictable, and absurd.
That assessment, however, was not my experience last night. No way. On the contrary, my experience was noble, ecstatic, tribal, and divine. Beyond the pretzels, popcorn, chips, and beer something else was happening.
At the risk of making a mountain out of a football game, allow me to share a few observations about the experience and, by extension, the experience of millions of men huddled together before the Big Game. In that sacred act of viewing, NOTHING ELSE WAS HAPPENING! Zero. Nada. Zilch. No work. No bills. No back taxes. No car repairs. No war in Iraq. No recession. No primaries. No relationship issues. No cholesterol. No this and no that. Only The Game. Pure immersion it was. Spontaneous expression. Presence. Unbridled emotion. Liberated laughter. And the kind of concentration most yogis would trade their third eye for.
What, you may ask, has any of this to do with innovation -- the supposed topic of this supposed blog? Plenty. The state of mind (no, make that state of being), of last night's BIG GAME watching, pretzel munching men is exactly the state of being required by an individual, team, or organization in order to have even the slightest chance of innovating.
OK. Let's go to the slow motion, video replay of that last sentence: I'm talking focus, friends. I'm talking compelling goal. The experience of community. Uncensored delight. Resilience. Loyalty. Humor. Hope. Perseverance. The entertainment of possibility. And the soulful appreciation of each other.
Please don't get me wrong. I'm not talking about the common garden variety trance experience induced by watching TV or a movie. No. I'm talking about the BIG GAME. The "All In" moment. The Full Monte. The No Turning Back. The This Is It. The There's No Tomorrow. And all of it sprinkled with a healthy dose of pepperoni and celebration even before anyone knows the final score.
Yes, I admit, the eight of us didn't deliver anything as a result of watching the BIG GAME -- no output, no product, no proof that we had used our time well. But so what? When you're eating chips and experiencing the Unified Field of Consciousness on the day the Lord rested and time stops as your team huddles in the freezing cold, against all odds, to gather together one more time, focused on the goal and absolutely free of constraint, doubt, and delusion, what is there left to say except:
Giants 23, Packers 20. (And in overtime, yet!)
Posted by Mitch Ditkoff at 01:30 AM | Comments (0)
January 03, 2008View from a Creative Mind
Although we are by no means a locally-focused company, with consultant/trainers traveling very widely to lead sessions, we are based in the mid-Hudson Valley of New York State, and one similarly local-but-far-reaching event caught my eye which I thought was very much worth sharing.
That would be a nearby exhibition of the work of Saul Steinberg, titled "Illuminations," the artist most famously known for his frequent appearances over six decades in The New Yorker magazine. He was the clever fellow who gave us the much-imitated 1976 cover illustration of how New Yorkers see the world, "The View from 9th Avenue," where a couple of blocks of the city dominate, and the rest of the country occupies a small square of land in the distance.
But so much of his work displayed such a fresh, wonderfully creative mind that, for me, it "illustrates" an essential attitude that successful innovators have. This is the habit of looking to see things newly, as opposed to how we usually see, which is through a haze of existing thought patterns; and, freely associating, to find useful connections between things that were hidden until then.
In the words of the Saul Steinberg Foundation's page on his life and work, "fingerprints become mug shots or landscapes; graph or ledger paper doubles as the facade of an office building; words, numbers, and punctuation marks come to life as messengers of doubt, fear, or exuberance; sheet music lines glide into violin strings, record grooves, the grain of a wood table, and the smile of a cat."
"Saul Steinberg: Illuminations" will be on view through February 24 at the Frances Lehman Loeb Art Center at Vassar College, 124 Raymond Avenue, Poughkeepsie. (845) 437-5632;
(...which I found in Chronogram magazine.)
(All works © by The Saul Steinberg Foundation)
Posted by at 12:00 PM | Comments (2)
December 30, 2007Seeing Innovation Clearly
There's an old Indian adage that goes something like this: "When a pickpocket meets a saint, all he sees are pockets." Psychologists summarize this phenomenon in three words: "Motivation affects perception." In other words, if you're hungry when driving through a town, you'll notice the restaurants. If you're running out of gas, you'll notice the gas stations. If your mother is dying, you'll notice the funeral homes.
What is the meaning of this to you?
Simply this: If you are really serious about innovating in 2008, first you will need get clear about your motivation -- what's driving you. The clearer you are, the more your efforts will be free of the hidden agendas, assumptions, and filters that limit your ability to create what you SAY you want to create.
For example, if you think your real motivation is to create a breakthrough product, but what is really driving you is the need for short term profits, you won't have the kind of patience and perseverance required to aacomplish your goal.
Metaphorically speaking, if "innovation" is the "saint" you are seeking, you don't want to be approaching it like a pickpocket.
Next month, in this space, we'll be posting a poll to explore this phenomenon more deeply. We want to find out WHY people want to innovate. To jump start this effort, we invite you NOW to tell us why YOU want to innovate in 2008. What's in it for you? Why bother? What's the payoff?
Is it survival? Is it an attempt to keep pace with the competition? A way to enjoy your job more? A calling? Your strategy to get promoted? Something else? Simply click the "comments" link and let us know.
Which reminds me of that old Woody Allen joke: This guy goes into a psychiatrist's office and, in great distress, confesses that his brother thinks he's a chicken.
"Bring him in," the psychiatrist says.
"I can't," explains Woody.
"Why not," the psychiatrist asks.
"We need the eggs."
Posted by Mitch Ditkoff at 02:43 AM | Comments (0)
November 01, 2007Absurd Collisions: No Breakthroughs Without Them
You say your kid's starting to crawl AND your floor's dusty? This handy pre-toddler mop garment was "invented" by Kenji Kawakami, a Japanese inventor and writer who works in a parallel innovation universe he calls Chindogu.
Chindogu translates as "strange tools," but a Chindogu invention isn't really a tool. It's a humorous insight into how two unrelated things might do something useful. Its visual punnery relies on a certain something two things have in common, a shared intersection. Crawling kids and mops have the floor in common, and floors get dusty...so why not a mop suit for baby? Silently, in our heads, we add the caption: "Hell, honey. Put the kid to work." Shazam! Baby as time-saving device.
What does Chindogu's absurd universe have to do with real world innovation? Well, think about it. The insight process is the same. What was the undiscovered intersection shared by music filesharers and early mp3 music players? Single song downloads. So not only did Steve Jobs launch the Apple iPod in 2001; he thought two sales ahead and had his team design the record store to go with it. Armed with rocketing i-Pod sales, Jobs was able to finalize deals with all the major labels the next year and launch Apple's iTunes music store in April of 2003.
Get it? Catching links and intersections, like dusty floors and single-song downloads depends on the same kind of insight. It makes no difference whether the resulting invention is absurd, like Chindogu, or highly strategic, like the iPod/iTunes-store disruption. The point is to keep exercising the mental muscle that crosses wires, tries absurd combinations, and associates the previously unassociated.
Some artists and designers (like yours truly) use tools to spark these happy collisions. Randomizing oracles, lists, cards and computer programs can all be used to force pairs and triads of things together that wouldn't normally be near each other. And once the muscle is working, no aids are needed at all.
The visual pun long predates Kawakami. Dadaist Meret Oppenheim did it in 1936 with her Objet: dejeuner en fourrure (Luncheon in Fur).
Magritte, Dali, Man Ray - the list is huge. Rock bands, too, have collided words absurdly since the sixties. And the inventions in Philip Garner's 1982 Better Living Catalog, now out of print, were as funny as Kawakami (and debuted more than a decade earlier).
Try giving yourself a regular absurdity workout. For a few minutes, just stop making sense, collide two or three unconnected things and see what impractical AND practical ideas arise. Think of Chindogu-like thinking as yoga for keeping the creative mind flexible, receptive and original.
You'll have plenty of company, by the way. Kawakami's two Chindogu books have sold close to half a million copies in Japan alone.
Oh, before you go (and while our increasingly spammed comments are still open): What's your favorite absurd band name? Let us know. We'll add it to this post. And if you're already into Chindogu, drop us links to pictures of your favorite and funniest Chindogu inventions. I'll share a few in future posts.
Posted by Tim Moore at 11:20 PM | Comments (0)
October 25, 2007Here, Sonny, Catch!
Sitting here watching the World Series (LET'S go RED Sox, bom, bom, bom-bom-bom -- and how about that ca-razy percussion section in the bullpen?), I was struck by the now-common sight of a fielder flipping a foul ball into the stands. It's routine now, of course, but it wasn't always so.
It's one of those things that, once you see it, seems so obviously right. What kid who goes to a big-league game doesn't dream about being able to bring home a real, Major League baseball? And it doesn't matter how old that kid is.
When you compare the money that is spent on putting a team on the field to the Costco-like price of a baseball (I mean, I assume they buy them in bulk), and the public relations value of donating a dozen or so during the course of the game, it's the very definition of a no-brainer.
But I don't remember ever that seeing that when I was growing up watching the game. One day, someone in some ballclub's management saw it happen -- perhaps a ball was tossed by a player who remembered when he was a kid at the park himself -- and said, hey, why don't we do that all the time?
It's a nice example of picking the low-hanging fruit when you're looking for ways to innovate (which simply means, thinking differently to change things for the better), and points up what may be its first principle:
Start by examining what resources you have immediately at hand. You may be amazed at what significant changes you can make with a very small amount of effort.
(We love baseball here at Idea Champions -- check out "Measuring Up," our foremost expert Mr. Vadeboncoeur's earlier post on how the Kansas City Royals have begun to "think outside the radar gun.")
uploaded to Flickr by vinceconnare
Posted by at 11:10 PM | Comments (1)
October 17, 2007Just a Great Idea
(Occasionally we'll run little quickies like this one, examples of remarkably creative thinking that we found irresistible, just for the purpose of passing along a small flash of inspiration that may help raise your own efforts up a notch.)
Parent-Child Dancing Shoes
These shoes are meant to be worn by a father and a young daughter for dancing together.
Titled "Tanssitossut" or Dance Shoes, they were designed by Finnish artists Huopaliike Lahtinen and Haraldin Kenka. If you can think of anything sweeter than this (or "these"?), please let us know.
Found it on: Boing Boing
Who got it from: Neatorama
originally from Salakauppa / Secret Shop
Posted by at 04:18 PM | Comments (1)
September 19, 2007Practical Innovation
Does innovation have to be arcane, esoteric and out of the box? We think not. Let's take a look at innovation as applied to a practical business situation: defining, re-defining, re-inventing, exploring and enhancing markets.
All businesses must be current on the various facets and complexities of their markets. Some would say this is more clearly defined as a chore, something to be done on a regular basis by left-brained employees who have a research/statistical/analytical bent.
Not so fast. Let's take another look this "chore." If we approach the reality of our market in a dynamic and innovative fashion, we might find that the entire equation requires consideration of the following:
1. Knowing our Market
2. Knowing our Product
3. Knowing how our Product is satisfying our Market's appetites
4. Communicating 3 and 2 to 1
Practical, applied innovation is really about taking a meta view of entire processes and looking for either synergistic or symbiotic relationships. In this example, innovation is as much about a point of view as it is about "new" ideas. Understanding and responding to the reality that markets foster products and that products can shape markets prompts us to energetically and innovatively dive into the whole process, as opposed to periodically doing an analysis that will make no new assumptions and probably gather dust while our whole world (and market) is dynamically morphing around us.
It is also about the notion that innovation is not to be exercised by only a select few who are deemed "gifted" in the art of seeing things that other mere mortals can't. Quite the opposite. All employees should be given the opportunity to express their innovative thoughts. The organization will benefit exponentially. What's required are leaders who create an atmosphere and environment where all employees are presumed to be capable of innovative, creative thought. Foster that environment and get ready to be very pleasantly surprised, maybe even astounded, by the results.
Innovation, don't show up without it.
Posted by at 12:14 PM | Comments (0)
September 01, 2007Where do Great Ideas come from?
Ever notice how many times the biggest, most successful ideas come from closely imitating some principle at work in nature?
I've kept one particular book around for years both because it contained a statement that really rang my chimes, and it's full of beautiful, striking imagery. The book is, "Bridges, a history of the world's most famous and important spans," by Judith Dupre (Black Dog & Leventhal Publishers, 1997).
And its memorable, "Whoomp, (ta-ta, ta,) there it is," declaration:
"Bridges are based on one or more of three basic structures that are derived from forms found in nature: the beam, from a log fallen across a stream, the arch from natural rock formations, and the suspension from a hanging vine."
So there it is, again: a human "invention" that turns out to be fundamentally "derived from forms found in nature."
As you may have some dim Science class memory of, "Four types of forces act on bridges, either singularly or in combination: tension, compression, shear, and torsion." (Push, pull, slide and twist.) I add this to point out that building a bridge is not as easy as falling off a log, even when you are borrowing the design principle of the log.
There's that funny tendency to see things that work as simple and therefore easy to do. But as anyone who's made something look easy will tell you, it takes a long time and a lot of focused effort for it to appear that way. So, naturally, while a brilliant first step is to work from a natural model, the second, third, fourth, etc., steps are to work like hell refining it. But at least this way, you're working on a foundation that's worth building on.
Talk about creative thinking: this is a remarkable book for another reason. Like her elongated companion volume, "Skyscrapers" (only sideways), Ms. Dupre's book is printed in the long and low format of a foot-and-a-half wide by 8" tall, allowing her subjects to be pictured in their fully horizontal glory.
Posted by at 04:49 PM | Comments (2)
August 29, 2007Are We Still In Kansas? (Don't Think So)
Do you have four and a half minutes to recheck your innovation coordinates and verify you're living on Earth, 2007? Sure you do.
This insightful video showed up on YouTube eight months ago, posted by an assistant Cultural Anthropology Professor at Kansas State University, Michael Wesch. It's a fast-paced reminder about how quickly digital text and open content are transforming human (machine) communications.
3.3 million people have viewed it already, so if you haven't, it's a good thing you're about to. It's almost 2008.
A short interview with Michael Wesch is here. The montage image is a dissolve frame from his video.
Posted by Tim Moore at 01:07 AM | Comments (0)
August 21, 2007Building "Living Space" around Railroad Stations
A great idea, wherever it's found, is a wonder to behold. Newsday, the major daily of Long Island, New York, published an article last week, "Living Space" (8/12), on suggestions from some architecture students for "more affordable housing for singles and young families," a big issue on the big, expensive island.
All four students (from the New York Institute of Technology) share some good ideas. But one in particular, John Patrick Winberry, came up with a concept with great synergy, that admirable quality of solving more than just the problem at hand.
"More than a place to park your car"
"Imagine that at each major stop along the Long Island Rail Road, communities of housing, dining and shopping were built above existing parking lots. Parking garages would be underneath the new buildings.
"Given the location, generally within walking distance of an existing shopping area, residents would have little need for a car.
"A railroad station would no longer be a stop along a route, but a destination in itself. Even better, each of these hubs would be connected along the main arteries of the LIRR, ensuring easy accessibility within Long Island without the use of a car.
"The apartments would attract young professionals wanting easy access to commute to work in Manhattan and a lively community to come home to without having to drive."
This is just plain brilliant. As anyone who spends any time on Long Island will tell you, traffic is a tremendous headache -- and even that's a sizable understatement.
The Long Island Expressway was built to whiz drivers from one end of the island to the other, but a couple years back it attained the state of almost permanet gridlock. People have bitterly reinterpreted its acronym with the updated meaning: now it's referred to as "the Big LIE."
So here's a young planner who was able to look at the problem of affordable housing in a fresh way, imagining a method that also makes a dent in another, tightly related problem. It's apparent that Mr. Winberry has some good "living space" between his ears.
Postscript
Naturally, the Newsday article characterized these young architects' ideas as being "out-of-the-box." What, again? Can there be no "creative" suggestion any more that isn't measured with that damn box?Here's a wish that fans of innovation-and-creativity will one day have the courage to throw that "box" into a uniquely designed conceptual garbage can. Yes, we realize we're talking about the ol' "square peg and round hole" here; but we're convinced it can be done.
(Image uploaded to Flickr 8/16/07 by ultraclay!)
Posted by at 03:12 PM | Comments (0)
August 13, 2007Measuring Up
I recently ran across an article that got me thinking about how what we measure can change the way we think about what we measure, and how the latest technology which enables us to measure more and more things is not always our friend.
For several decades now, baseball scouts and coaches have used radar guns to measure how hard pitchers throw. In fact, you can always spot a scout at a baseball game because he's the guy in the stands behind the plate with the radar gun pointed at the pitcher and zealously jotting down little nuggets of facts in his notebook like a squirrel gathering acorns.
Not surprisingly, over time, baseball people have come to value pitchers who can throw hard (95 MPH and faster). This seems to make sense at face value; but if we think about it a bit more we have to ask if throwing a baseball faster actually makes one a better pitcher. The answer is - not necessarily.
There are many factors which come into play in making a pitcher effective. Among these factors are:
1) does the pitcher throw the ball exactly where he wants to throw it?,
2) is it easy or difficult for the batter to see the ball coming out of the pitcher's hand?,
3) can the pitcher throw his array of pitches at different speeds, confusing the batter's timing?, and
4) mound presence; that is, can the pitcher deal with adversity, or does he get rattled when things go wrong? (And they always go wrong.)
Those factors are all more important than how hard a pitcher can throw a baseball. But baseball's obsession with pitch speed, catalyzed by their ease at measuring it due to the radar gun, has caused some organizations to lose focus on what they're really trying to gauge; that is, the pitcher's effectiveness -- can he get batters out?
The Kansas City Royals are engaged in an experiment to challenge the assumption that faster is better.
Dayton Moore, the general manager of the Kansas City Royals, has issued an edict banning radar guns from the lower levels of the organization, where young drafted players first go to gain experience and develop their skills. Moore believes that this will eliminate a big distraction for young pitchers who get caught up in throwing hard, in order to be noticed and promoted, and forget about their jobs of learning how to get batters out.
Only time will tell if Moore's hunches are right, but I, and a host of soft-throwing pitchers in the Baseball Hall of Fame like Whitey Ford and Hoyt Wilhelm, are willing to bet that they are.
Let's end this little thought with the contemporary economist Adam Smith, who said...
Some years ago the sociologist and pollster Daniel Yankelovich described a process he called the McNamara fallacy, after the Secretary of Defense who had so carefully quantified the Vietnam War.'The first step,' he said, 'is to measure what can easily be measured. The second is to disregard what can't be measured, or give it an arbitrary quantitative value. This is artificial and misleading. The third step is to presume that what can't be measured easily isn't very important. This is blindness. The fourth step is to say that what can't be easily measured really doesn't exist.'
The philosopher A. N. Whitehead called this tendency, in another form, 'the fallacy of misplaced concreteness.'
-- "Adam Smith" (George G. W. Goodman), Paper Money, New York: Summit Books, 1981, p. 37
So, the question is, are contemporary business and government leaders all too quickly and lazily falling into the trap of McNamara's Fallacy? Are we measuring only that which is easy to measure (and money, for one thing, is easy to measure) and making decisions based merely on those numbers because other important factors, such as long-term effects on quality of life and the environment, are just too difficult to quantify? Should we all be rethinking what we measure and why, just like the Kansas City Royals are? And what are our own industry's "radar gun measurements" that give us easy-to-acquire numbers that gather importance simply because they're easy to get?
Finally,this seems as appropriate an occasion as any to remind you of the immortal words of that Big Guy in the Sky...no, not HIM/HER/IT... but Albert Einstein who, as we all know by now once said: "Not everything that counts can be counted and not everything that can be counted counts!"
(Photo from Flickr by chuckles396)
Posted by Val Vadeboncoeur at 02:43 PM | Comments (1)
August 03, 2007Connect the Dots
Want to know one of the secrets to being more creative? Making new connections. I'm not talking about people. I'm talking about experiences. Here's how Steve Job sees it:
"When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while.
"That's because they were able to connect experiences they've had and synthesize new things. And the reason they were able to do that was that they've had more experiences or have thought more about their experiences than other people."Unfortunately, that's too rare a commodity. A lot of people haven't had very diverse experiences, so they don't have enough dots to connect and they wind up with very linear solutions."
If Jobs' quote makes sense to you, the creative thinking techniques linked below might help accelerate your process of connecting the dots...
Posted by Mitch Ditkoff at 06:45 PM | Comments (0)
July 24, 2007Talking Innovation: 3M's Secret Weapon
When talking (or blogging) about practical innovation in the corporate world, there's no better place to start than 3M, a company whose name has become synonymous with the word. 3M is committed to 30% of its revenues coming from recently introduced new products.
Impressive, indeed, but how do they do it?
Dr. Larry Wendling, VP of 3M's corporate research labs, revealed 3M's "secret weapon," in what he refers to as the "Seven Habits of Highly Innovative Organizations."
The Seven Habits are (paraphrased from Amy Rowell's Innovate Forum article):
1. Totally commit to innovation from top management on down.
2. Actively maintain an innovative culture.
3. Maintain a broad base of technology.
4. Encourage formal and informal networking.
5. Reward employees.
6. Quantify efforts.
7. Tie research to customers.
It all makes perfect sense, of course, starting with Wendling's first habit, the commitment of top management. But the fourth habit, what Wendling calls 3M's "secret weapon," is often overlooked, or even ignored, much of the time in organizations. In Rowell's words: "Talk, talk, talk. Management at 3M has long encouraged networking -- formal and informal -- among its researchers."
I think Wendling calls this 3M's "secret weapon" because so few other companies do this well, or are even aware of its importance. But what could be more important to innovation than encouraging the collaboration and teamwork we know lies behind every innovation since the invention of the wheel?
This is where the "silo" mentality and the "not invented here" syndrome intrudes on an innovation culture. Strict, formal reporting structures, loyalty to business unit before the organization, and the human tendency to only interact with people who already share our own views and experiences, all come into play. Any or all of these can block, or at least slow down, many companies' internal "network of innovation."
I can't tell you how many times I've facilitated a brainstorm session at a major corporation when a proposed idea will get criticized, or even rejected, because the development of the idea would involve another department or business unit! Sometimes the excuse is that there is no protocol for working with the other unit, and one would have to be created. Sometimes there is a poor previous history of collaboration between the two departments, (often involving, unsurprisingly, the two people at the top of each division).
In any case, I can't help but wonder how many great ideas fall between the cracks because executing them falls between the purviews of two different departments. And, unfortunately, it is in space between two major realms of focused business activity where we would expect to find some of the most exciting and profitable innovations!
To its credit, 3M actively encourages employees to talk to each other; across business units and despite formal roles, responsibilities, and organizational charts. If an employee has the kernel of an idea, he (or she) has the permission, indeed, the responsibility, to reach out and find out if it's viable, or if someone else has the missing piece. They're free to ask if others are interested in developing it, no matter where they work in the organization! (You mean you're allowed to DO that? Who knew?)
So, how does YOUR company's culture deal with employee networking? Does it encourage employees reaching out across organizational boundaries to share insights and ideas? Does it ignore this important aspect of innovation? Or is it actually hostile to it, punishing employees who reach out to others in order to get something started?
Here's a relatively cost-free way to improve the culture of innovation of your organization. Take advantage of 3M's experience and success and make employee networking your innovation "secret weapon" as well.
And, yes, you ARE allowed to do that!
Posted by Val Vadeboncoeur at 06:45 PM | Comments (0)
July 23, 2007Welcome
Welcome to the Heart of Innovation, Idea Champions' new blog -- a place to slow down, take a breath, and spark new possibilities. If you're interested in what it takes to get past your limiting assumptions, access your brilliance, and turn creative thought into action, you've come to the right place.
This is an equal opportunity blog. Everyone is welcome. Whether you're left-brained, right-brained, whole-brained, or air-brained, you'll find plenty of inspiration, insights, and tools to help you on your way. We've been working with major corporations since 1986, and have gotten quite a guided tour of what enables innovation and what gets in its way -- both for individuals and for organizations. We'll be sharing lessons and tales from our epic saga here, with a special focus on what it takes for organizations to establish a sustainable culture of innovation.
So relax. For the moment, forget all the books you've read, pundits you've listened to, and best practices you've heard about. When it comes right down to it, innovation is all about you, a hopefully inspired human being committed to getting your most meaningful ideas out of your head and into the world. The world needs your ideas. Now's the time for you to connect with others, and do your best to make magic happen.
We hope you'll find the spark that lights your genius here.
Whatever we choose to focus on, you can count on one thing: we're going to keep it simple. As the great jazz musician, Charles Mingus, once said; "Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that's creativity."
Welcome aboard!
Posted by Mitch Ditkoff at 05:27 PM | Comments (0) | TrackBack
