May 07, 2008
Top 100 Amazon Reviewer Favorably Compares "Awake at the Wheel" to "Who Moved My Cheese?"

This just in from Thomas Duff, Top 100 Amazon reviewer:

Awake at the Wheel: Getting Your Great Ideas Rolling (in an Uphill World) can, in my opinion, be compared to the classic "Who Moved My Cheese?". Ditkoff does for creativity what Johnson and Blanchard did for living with change... It gives the reader a short, humorous story loaded with meaning and concepts that hit the reader right where they live.

Ditkoff explores the world of ideas and creativity though the story of Og. Og is a caveman who spends more time thinking than the average Neanderthal. He stumbles upon the concept of a circle, and becomes obsessed with what it could mean to the group. Of course, most of his fellow cavemen are more concerned about maintaining the status quo... hunting, eating, staying warm.

Og takes a journey to talk with a wise one, and from that trip the wheel is born. But even then, others in his clan are more interested in shooting it down as something that will never work. But one person does figure out the practical application, and pretty soon everyone is "rolling along" with the greatest thing since dried mammoth...

I really did like this book.

Taking the concept of ideas and putting them in caveman terms freshens up what could be just another book on creativity. At the end of the book are 35 "tools" you can use to spur your own idea machine, as well as how best to make sure these fleeting thoughts don't disappear like smoke from a campfire.

Like many companies have done with "Cheese", this should be a mass purchase, handed out to all employees, and then discussed in team meetings. Those who are into this genre will love it, and the Neanderthals who are cynical will likely spend the 30 minutes or so it should take to read it.

And they might even come out of that experience as the new Og of your organization.

Posted by Mitch Ditkoff at 03:11 PM | Comments (0)

May 05, 2008
Synchronicity, Cavemen, Beer, and the Invention of the Wheel

I've always been fascinated by the concept of "synchronicity" -- the phenomenon of things happening at the same time for no apparent reason. Some people think of this as mere "coincidence" -- the chronological equivalent of a thousand monkeys typing on a thousand typewriters and eventually coming up with a good book. Others see more esoteric forces at work. Carl Jung, for example.

No matter what your point of view, I still think it's pretty cool that there's been an explosion of caveman ads (and tv shows) in recent months -- just in time to set the scene for the appearance of my new book. Bud Lite, Geico, and Fedex have all gotten into the act. I'd like to tip my hat to all these fine organizations for getting cavemen into the consciousness of the book buying public in time for the May release of Awake at the Wheel.

Take a look at the most recent example: Bud Lite's superbowl ad.

Of course, all my philosophizing about synchronicity, Carl Jung, beer, and thousands of monkeys could simply be the work of a modern day Neanderthal -- me -- an over-caffeinated biped with a highly mortgaged home in Woodstock, New York, instead of a cave on the plains.

But who cares? The book is still good -- a great way to get out of the cave and radically increase your chances of manifesting your most inspired ideas.

Posted by Mitch Ditkoff at 02:22 PM | Comments (0)

April 30, 2008
INNOVATION is an INSIDE JOB

These days, almost all of my clients are talking about the need to establish a sustainable culture of innovation.

Some, I am happy to report, are actually doing something about it. Hallelujah! They are taking bold steps forward to turn theory into action. My hat is off to all of them -- and sometimes, my head. Nevertheless, the challenge remains the same for them as it does thousands of other forward-thinking companies and that is, to find a simple, authentic way to address the challenge from the inside out -- to water the root of the tree, not just the branches.

In other words, to get down to the essential DNA of what drives innovation.

In today's process-driven, OD-centric, Six-Sigma savvy organization, the tendency is to focus on systems as opposed to people -- as if systems were sufficient to guarantee change. Guess what? Systems are not sufficient to guarantee change. In the words of Oliver Wendell Holmes, "Systems die. Instinct remains."

One only has to tune into the latest Democratic or Republican TV debate to see the folly of our national addiction to systems. Every candidate promising change has a plan, a strategy, and a well-conceived policy. But history has shown that these are never sufficient.

This is not to say that organizations should ignore systems and structures in their effort to establish a culture of innovation. They shouldn't. Indeed, this is a big part of what Idea Champions does -- help its clients think through the kind of systems and structures that support the creation of a culture of innovation.

But alas, systems and structures all too often become the Holy Grail -- much in the same way that Six Sigma has become the Holy Grail.

Unfortunately, when the addiction to systems and structures rules the day, an organization's quest for a culture of innovation all too often degenerates into nothing much more than a cult of innovation.

Organizations do not innovate. People innovate. Inspired people. Fascinated people. Creative people. Committed people. That's where innovation begins. On the inside.

The organization's role -- just like the individual manager's role -- is to get out of the way. And while this "getting out of the way" will undoubtedly include the effort to formulate supportive systems, processes, and protocols, it is important to remember that systems, processes, and protocols are never the answer. They are the context, not the content. They are the husk, not kernel. They are the menu, not the meal.

Ultimately, organizations are faced with the same challenge that religions are faced with. Religious leaders may speak passionately, on Sundays, about the virtues their congregation needs to be living by, but sermons only name the challenge and remind people to experience something -- they don't necessarily change behavior. Change comes from within the heart and mind of each individual. It cannot be legislated.

What's needed, quite simply, in organizations who aspire to a culture of innovation, is an inner change. InnerVation is what I call it. People need to experience something within themselves that will spark and sustain their effort to innovate -- and when they experience this "something," they will be self-sustaining. They will think about their projects in the shower, in their car, and in their dreams. They will need very little "management" from the outside. Inside out will rule the day -- not outside in. Intrinsic motivation will flourish. People will innovate not because they are told to, but because they want to. Open Space Technology is a good metaphor for this. When people are inspired, share a common, compelling goal and have the time and space to collaborate, the results become self-organizing.

In the case of my clients, the change they are seeking is "more robust innovation" -- the kind that favorably impacts the bottom line. What does this require? A favorable change within each individual employee. As above, so below. The "Holographic Universe," it has been called.

You can create all the reward systems you want. You can reinvent your workspace until you're blue in the face. You can license the latest and greatest idea management tool, but unless each person in your organization OWNS the need to innovate and finds a way to tap into their own INNATE BRILLIANCE, all you'll end up with is a mixed bag of systems, processes, and protocols -- the husk, not the kernel -- the innovation flotsam and jetsam that the next administration or next CEO or next key stakeholder will mock, reject or change at the drop of a hat if the ROI doesn't show up in the next 20 minutes.

You want culture change? You want a culture of innovation? Great. Then find a way to help each and every person in your organization come from the inside out. Deeply consider how you can awaken, nurture, and develop the primal need all people have to create something extraordinary.

Posted by Mitch Ditkoff at 10:58 AM | Comments (3)

April 29, 2008
Got The Email Blues?

At least once a week, one of my friends or one of my clients complains about email -- hjavascript:editPlacements()ow they get too much of it and how too much of what they get is spam. I feel their pain. I really do. Which is what inspired me to write this little blues song, first performed by Face the Music, back in 2000.

THE EMAIL BLUES

I logged on this morning
And found out I'd been spammed,
Got 500 emails, Lord, my inbox was way too jammed,
Most of it was useless, the rest of it was jokes
Sent by friends with downtime to the rest of us working folks.

Oh baby, I'm so digitally cool,
Oh baby, I'm gonna start my own gene pool,
Oh baby, I'm a nanosecond fool,
Gonna download half the universe,
Challenge Bill Gates to a duel.

I logged on this morning, heard that familiar digital buzz,
Had to double check my password to find out who I was,
Read the stock quotes in a minute, the box scores and the news,
But all I really learned was... I had those email blues.

Oh baby, I'm so digitally hip,
Oh baby, I'm a dot com chocolate chip,
Oh baby, my life is just a blip,
Gonna download half the universe,
Don't you give me no more lip.

I logged on this morning and found out I was dead,
At least that's what I think my new webmaster said,
I guess it kind of shocked me since I haven't seen the light,
But when I get to heaven I'll just launch my new website.

Oh baby, I'm so digitally fine,
Oh baby, I got fiber optic up my spine,
Oh baby, my life is so divine,
Gonna download half the universe,
Don't know where to draw the line.

Want to listen to the Email Blues? Now's the time.

What kind of blues do you get? Let us know and we'll choose the most compelling topic, write a blues song about it, and post the lyrics here within the next 30 days.

Posted by Mitch Ditkoff at 01:40 AM | Comments (0)

April 28, 2008
You Are Officially Entitled

When I co-founded Idea Champions in 1986, I had two business cards made. One said "President." The other said "Archduke." Whenever I gave clients a choice of which card they wanted, they always asked for the Archduke card. (After all, there are millions of Presidents running around, but how many Archdukes?)

In time, I ran out of Archduke cards and never re-ordered them -- in a pitiful attempt, I think, to seem more professional.

Fortunately, everything comes full circle. Last night, while enjoying a wonderful concert in my hometown of Woodstock, NY, my next title was suddenly revealed.

Director of Public Elations (and, no, I did not forget the "R".)

In a flash, not only did I get some major insight into what my focus is likely to be for the next few years, I also discovered an entirely new field -- one that business schools, no doubt, will soon be adding to their curriculum. Indeed, many forward thinking business have already understood this.

Cirque du Soleil is a perfect example. Gracefully walking the high wire of the Experience Economy, they know their success is intimately connected to their willingness and ability to elate the public -- to uplift, inspire, and activate joy. Southwest Airlines also understands this.

Theirs is a corporate culture founded on fun and play and delight. Even Starbucks and Barnes & Noble have gotten into the act. Both of them know their product needs to be more than coffee and books, but a feeling -- a sense of well-being, ease, and community. In a word, elation.

And so... I decided to share my title-changing revelation with some of my esteemed colleagues -- the "Senior Consultant," the "Webmaster," the "Chief Technology Officer," and the "Director of Operations."

I asked them each to tell me what new title they'd like for themselves -- something that not only delighted them, but better communicated to the world what their contribution really was.

Here is what they told me:

Chief Enlightenment Officer
Princess of Possibility
Head of Lettuce
Webmaster of My Domain
Director of Whatever Needs Directing
Duke of URL
Head of Steam

How about YOU?

What new title do YOU want to see on your next business card? What name more creatively describes what you really do at work? And when you think of this new title (like NOW, for example), please let us know. After we collect 10 cool ones, we'll post them here for your... elation.

Posted by Mitch Ditkoff at 02:30 AM | Comments (0)

April 26, 2008
On Creating a Culture of Innovation

"Companies are actually living organisms, not machines. We keep bringing in mechanics, when what we need are gardeners." ~ Peter Senge

Sustainable innovation, the endless effort to find a better way, cannot be achieved by robotically lining up best practices and imitating them. The real catalyzing agent for renewable innovation is the ground from which these best practices spring -- the confluence of purpose, people, and processes better known as culture.

From where will the next wave of groundbreaking innovation come?

Not from organizations mechanically mimicking each other's best practices, but from organizations with the authentic commitment to take their stand on ground that has been cultivated for breakthrough.

If you check the contents of the most popular books on innovation, the same topics show up again and again: strategy, systems, process, leadership, customer focus, risk, speed to market, prototyping, metrics, mass collaboration, market intelligence, technology, and creative thinking.

Clearly, all of these topics are important. But none of them can take root in an organization without one fundamental element being in place -- a consciously created culture of innovation.

Is such a culture simple to create? Yes. Is it easy? No. And the reason why it is not easy is because the ground of most organizations is hard, untilled, and in major need of clearing.

The metaphor that most clearly conveys the effort required is creating a garden.

To experienced gardeners, the steps needed to create a garden are simple. To the inexperienced gardener, it is a tangle of complexity.

Yes, gardening demands sustained and methodical effort. And yes, sweating comes with the territory. But getting a yield -- something to harvest -- is a fundamentally straightforward task.

If your company is clear about the effort required, creating a culture of innovation (lets just call it a garden of innovation) is simply a matter of taking the time to execute each step thoroughly -- in the time honored way gardeners have always practiced their craft.

1. WHET THE APPETITE
If you are serious about being a gardener of innovation, the first thing you will need is hunger -- a real appetite for results.

Growing a garden takes sustained effort. It is hard work -- most of it unglamorous and unappreciated. Hunger for a yield is the serious gardener's real motivator. Yes, the serious gardener likes being outdoors and, yes, the serious gardener likes getting exercise, but the ultimate product of his/her labors -- the harvest -- is what it is all about.

Without this level of commitment, the gardening effort remains only a hobby and does not have the roll up your sleeves and get dirty quality so essential to reaping a result.

If your workforce has no appetite for innovation, you will need to find a way to whet it. If you choose not to, people will sit idly by, waiting for R&D, senior leadership, or the tooth fairy to lead the charge. And while they may talk about growth, shovels, and the need for bulk purchase of mulch, talk will not put food on the table.

Fortunately, somewhere, deep inside everyone in your organization is the impulse to create. This impulse is innate. Your task is to awaken this impulse and help people own the effort to innovate. If they do not own the effort, the only thing you will be eating at harvest time will be your own words. (P.S.: Winter is on the way.)

2. STAKE and PREPARE THE GROUND
Amateur gardeners, fueled by visions of ripe tomatoes, have a tendency to plant before they are really ready. Unclear about how large a garden they can sustain, unsure about what is needed to prepare the ground, unable to resist the impulse for a quick yield, they rush in willy nilly.

The result? Lots of wasted effort and the kind of sweating that signifies almost nothing. The same holds true for organizations who claim they want a culture of innovation.

The antidote is a simple, two step process (though the description of the process is much simpler than the execution).

First, an organization needs to get clear about the scope of the effort they want to make. It needs to stake its territory or, more precisely, define the fields in which it wants to innovate. (If it tries to innovate everywhere, all the time, it will only deplete its resources and exhaust its workforce.)

Secondly, it needs to prepare the ground for planting.

This task includes removing obstacles that will interfere with growth, as well as enriching the fertility of the soil. Weekend gardeners cringe at this kind of preparatory effort. It does not feel like fun and there is nothing immediately to show for it. But without this effort there will be no foundation -- no ground -- for future success.

3. FIND THE SEEDS
You can have ample space to plant a garden. You can know exactly where that ample space is. And you can have lots of fertile soil in this ample space. But unless you have healthy seeds to plant, space is all you will ever have.

If you want a garden of innovation, you need seeds. Not just one kind of seed, but many. Indeed, the more varied seeds you have, the greater your chances for an interesting yield.

In the realm of innovation, ideas are the seeds. All innovation begins with an idea. Ideas are the fuzzy front end of the innovation process -- the alpha and omega of new growth. No ideas, no innovation. Its that simple.

The big question, then, is this: Where will your company get its new ideas? Is there an existing process? And if so, is this process working? Can you count on your workforce to deliver high quality, game changing ideas? Or is there something else you need to be doing in order to tap their brilliance?

4. PLANT THE SEEDS
While it is true that some seeds, spontaneously carried by the wind and landing on fertile soil, find a way to plant themselves, most gardens require that seeds be planted in a more dependable way.

If your company is sincere about its intention to create a culture of innovation, it will need to refine its seed planting process. More specifically, it will need to establish a more effective way for the carriers of seeds to increase the odds of those seeds taking root.

Yes, aspiring innovators will need to become more adept at pitching/planting their ideas. But at the same time, the people to whom new ideas are being pitched will need to become more receptive to the possibility that something new is worthy of taking root.

Having a silo of healthy seeds is a good start, but ultimately those seeds need to be planted -- and they need to be planted in a way that will radically increase the odds of them growing into seedlings.

5. FENCE THE GARDEN
If you have ever planted a garden, you have experienced the phenomenon of uninvited predators showing up at all hours to devour your tender, young seedlings. Deer, raccoons, moles, rabbits, and a host of other unidentifiable varmints seem to have no other mission in life but to downsize your dreams of winning the state fair or, at the very least, eliminate all possibility of you having fresh lettuce for dinner. It comes with the territory. And it will continue to come with the territory unless you fence your garden.

Organizations of all shapes and sizes experience the same phenomenon.

Promising new business growth ideas -- the tasty indicators of breakthrough innovation -- are routinely devoured by ravenous corporate naysayers. That is, unless the organization finds a way to protect their aspiring innovators.

Your role, as a gardener of innovation, is to fence your garden and protect your people from the overly acidic scrutiny, doubt, and premature evaluation of predominantly left brained, metric driven, analytical inhibitors of innovation. It can be done. It must be done. And you are the one to champion the process.

6. TEND NEW GROWTH
Conceiving a garden is relatively easy. It requires no special skills, discipline, or education. Anyone can do it. Indeed, anyone does do it every single Spring and Summer. Getting a harvest, however, is an entirely different matter. It is not so easy -- and unlike conception, requires skill, discipline, resources, and the ability to learn on the job.

In the same way, conceiving new ideas is relatively easy. It happens every day of the year to millions of people. Bringing them to fruition is not so easy. Along the way, they get neglected, mishandled, and trampled on. What starts out as a brilliant new possibility, often shrivels on the vine. Most organizations have no conscious process for nurturing the growth of new ideas.

As a result, many powerful, new ideas never mature.

They may break new ground, but they do not necessarily flower and bear fruit. The good news? It does not have to be this way. With the right kind of sustained effort, gardeners of innovation can dramatically increase the odds of exciting new ideas becoming part of the harvest and making it to market.

7. THIN and TRANSPLANT
Inexperienced gardeners, intoxicated by their need for a big harvest and overcompensating for their fear of having nothing to show for their efforts, tend to plant too many seeds too close together. Their fear usually dissipates in a few weeks when the first sprouts emerge, but then another challenge surfaces -- what to do with the apparent bounty of new growth?

While the profusion of greenery certainly looks good to the untrained eye, the reality is different. New seedlings start competing with each other for water and nutrients. Roots entangle. Left unaddressed, the results are disappointing -- row after row of stunted, scraggly plants.

Savvy gardeners respond quickly, thinning out new growth to make room for a select number of the healthiest plants to flourish.

Really savvy gardeners go one step further -- transplanting the healthiest of the thinned out plants to new, roomier locations.

Organizations trying to raise the bar for innovation face the same challenge. Intoxicated by their need for impressive growth (and wanting to involve as many employees as possible in the process), they get overwhelmed by a profusion of ideas and initiate too many projects -- ideas and projects that end up competing for the same, finite resources.

The result? Scraggly, stunted, and undeveloped ventures.

The antidote? A clear strategy for how their organization will evaluate, select, and fund new initiatives -- along with a process for identifying promising new growth to be transplanted for future development.

8. CELEBRATE THE HARVEST
All cultures around the world have a holiday, ritual, or ceremony dedicated to expressing gratitude for the bounty of the harvest. In their bones, they understand the purpose, power, and privilege of giving thanks. Their recent harvest may have fed the body, but the collective acknowledgment of the harvest feeds the soul, strengthening everyones resolve to begin the growing process again the next season.

Corporate cultures could learn a lesson or two from this age old practice.

Historically, organizations have been severely lacking when the time comes to acknowledge the harvest and the people whose efforts were essential to manifesting that harvest. The endless demand for output drives most business leaders to conclude that acknowledging successes is a waste of time -- a luxury no bottom line watching organization could afford. Somehow, deep within the collective psyche of senior leaders, lurks the fear that celebrating successes will invariably lead to a fat and lazy workforce.

Nothing could be further from the truth.

People flourish when their efforts are acknowledged -- not only individually, but as an entire workforce. If you are serious about establishing a sustainable culture of innovation, remember to take the time to acknowledge your gardeners. For their effort. For their resilience. For their collaboration. And for whatever harvest they are able to manifest.

Food for thought?

For more on this topic, click here.

Posted by Mitch Ditkoff at 03:10 PM | Comments (1)

April 16, 2008
The Top 100 Lamest Excuses for Not Innovating

Since 1986, I've been working with a wide variety of organizations who have acknowledged their need to innovate -- enough, at least, to invite Idea Champions in to help them on their way.

It's been a fascinating ride.

Along the way, I've noticed that a lot of people who work in corporations are ruled by a host of "reasons" why innovation can't happen.

Many of these reasons, I realize, are based on years of in-the-trenches experience. My clients are not hallucinating, merely reporting how difficult it's been for them along the way.

I guess you could call these people realists.

I understand their point of view, but it is precisely this point of view that's the problem.

Innovation, as I've said before, is an inside job. It begins with the individual. Organizations don't innovate. People do. And if people are ruled by past experiences, old assumptions, and limiting concepts of what's possible, nothing much will ever change.

And so, as a public service, it is my pleasure to present to you the Top 100 Lamest Excuses for Not Innovating -- excuses I continue hearing again and again out there on the front lines of corporate America.

Please remember, dear reader, that there may be a kernel of truth in each of these reasons. Indeed, what sometimes may seem like an excuse may simply be a clear assessment of current reality.

Current reality, however, is only one form of reality. And just because it's current doesn't mean it's the way it will always be. Or should be.

Real innovators challenge excuses. Real innovators challenge the status quo. They do not concede to current reality. They find a way over, around or through whatever obstacle is in their way -- whether that obstacle is a lack of funding or the assumption that there is a lack of funding.

As you read through the list, take note of the excuses YOU find yourself making. Also take note of the excuses you hear others making.

At the end of the list, I offer you a simple technique to free yourself from the tyranny of these innovation-averse excuses.

Give it a shot.

1. I don't have the time.
2. I can't get the funding.
3. My boss will never go for it.
4. Were not in the kind of business likely to innovate.
5. We won't be able to get it past legal.
6. I've got too much on my plate.
7. I'll be punished if I fail.
8. I'm just not not the creative type.
9. I'm already juggling way too many projects.
10. I'm too new around here.
11. I'm not good at presenting my ideas.
12. No one, besides me, really cares about innovation.
13. There's too much bureaucracy here to get anything done.
14. Our customers aren't asking for it.
15. We're a risk averse culture. Always will be.
16. We don't have an innovation process.
17. We don't have a culture of innovation.
18. They don't pay me enough to take on this kind of project.
19. My boss will get all the credit.
20. My career path will be jeopardized if this doesn't fly.
21. I've already got enough headaches.
22. I'm no good at office politics.
23. My home life will suffer.
24. I'm not disciplined enough.
25. It's an idea too far ahead of its time.
26. I won't be able to get enough resources.
27. I don't have enough information.
28. Someone will steal my idea.
29. It will take too long to get results.
30. We're in a down economy.
31. It will die in committee.
32. I'll be laughed out of town.
33. I won't be able to get the ear of senior leadership.
34. If it ain't broke, don't fix it.
35. The concept is too disruptive.
36. I won't be able to get enough support.
37. I don't tolerate ambiguity all that well.
38. I'm not in a creative profession.
39. Now is not a good time to start a new project.
40. I don't have the right personality to build a team.
41. Our company is going through too many changes right now.
42. They won't give me any more time to work on the project.
43. If I succeed, too much will be expected of me.
44. Nothing ever changes around here.
45. Things are changing so fast, my head is spinning.
46. Whatever success I achieve will be undone by somebody else.
47. I don't have enough clout to get things done.
48. It's just not worth the effort.
49. I'm getting close to retirement.
50. My other projects will suffer.
51. Been there, done that.
52. I don't want another thing to think about.
53. I won't have any time left for my family.
54. A more nimble competitor will beat us to the punch.
55. Teamwork is a joke around here.
56. I've never done anything like this before.
57. I won't be rewarded if the project succeeds.
58. We're not measured for innovation.
59. I don't have the right credentials.
60. We need more data.
61. It's not my job.
62. It will hard sustaining the motivation required.
63. I've tried before and failed.
64. I'm not smart enough to pull this off.
65. I don't want to go to any more meetings.
66. It will take way too long to get up to speed.
67. Our Stage Gate process will sabotage any hope of success.
68. I'm not skillful at building business cases.
69. Summer's coming.
70. The marketplace is too volatile.
71. This is a luxury we can't afford at this time.
72. I think we're about to be acquired.
73. I'm trying to simplify my life, not complicate it.
74. The dog ate my homework.
75. Help! I'm a prisoner in a Chinese fortune cookie factory
76. My company just wants to squeeze more blood from the stone.
77. My company isn't committed to innovation.
78. I don't have the patience.
79. I'm not sure how to begin.
80. I'm too left-brained for this sort of thing.
81. I won't be able to get the funding required.
82. I'm getting too old for this.
83. We're too competitive, in-house. Collaboration is a rarity.
84. Spring is coming.
85. I'm hypoglycemic.
86. That's Senior Leadership's job
87. I'm thinking of quitting.
88. Market conditions just aren't right.
89. We need to focus on the short term for a while.
90. Innovation, schminnovation.
91. What we really need are some cost cutting initiatives.
92. Six Sigma will take care of everything.
93. Mercury is in retrograde.
94. IT won't go for it.
95. Maybe next year.
96. That's my boss's job.
97. That's R&D's job.
98. I would if I could, but I can't, so I won't.
99. First, we need to benchmark the competition.
100.It's against my religion.

THE TECHNIQUE I PROMISED YOU

1. Make a list of your three most bothersome excuses.

2. Turn each excuse into a powerful question, starting with the words "How can I?" or "How can we?" (For example, if your excuse is "That's R&D's job," you might ask "How can I make innovation my job?" or "How can I help my team take more responsibility for innovating?"

3. Brainstorm each question -- alone and with your team.

Posted by Mitch Ditkoff at 08:53 AM | Comments (2)

March 29, 2008
Managers Need to Become Innovation Coaches

The root of the word "manager" comes from the same root as the words "manipulate" and "maneuver", meaning to "adapt or change something to suit one's purpose".

Although these words may carry a pejorative meaning for some of us, there is nothing inherently wrong with them. Indeed, into each life a little manipulation and maneuvering must fall. For example, if the door to your office gets stuck, a handyman might need to manipulate it to get it working again. If there is a log jam at the elevator, you might decide to maneuver around the crowd and take the stairs. No problem there.

However, there is another kind of manipulation and maneuvering that is a problem -- when managers use their position to bend subordinates to their will. While short-term gains may result, in the end the heart is taken out of people. Your staff may become good soldiers, but they will lose something far more important in the process -- their ability to think for themselves. General George Patton said it best, "Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity."

Unfortunately, ingenuity in many corporations has gone the way of the hula-hoop. "Intellectual capital" is the name of the game these days -- and it is the enlightened manager's duty to learn how to play. Only those companies will succeed whose people are empowered to think for themselves and respond creatively to the myriad of changes going on all around them.

Simply put, managers must make the shift from manipulators to manifesters. They must learn how to coach their people into increasingly higher states of creative thinking and creative doing. They must realize that the root of their organization's problem is not the economy, not cycle time, not strategy or outsourcing, but their own inability to tap into the power of their workforce's innate creativity.

Where does this empowerment start? First, by recognizing what power is: "the ability to do or act". And second, by realizing that power is intimately connected to ideas. Clearly, one's ability to "do or act" depends on there being something worth doing or acting upon. What is an idea? Where does it come from? And how can a manager increase the chances of a good one showing up?

Most managers, unfortunately, perceive new ideas as problems -- especially if the ideas are not their own. Bottom line, they don't pay enough attention to the ideas of the people around them. They say they want to innovate. They say they want "their people" to do something different. But they do precious little to support their subordinates in their efforts to do so. They foist their ideas on others and can't figure out why things aren't happening faster.

That's not how change happens. If people are only acting out somebody else's ideas, it's only a matter of time before they feel discounted, disempowered and... well...just plain dissed. People are more than hired hands; they are hired minds and hearts, as well.

Let's start with the basics.

Everything you see around you began as an idea. The computer. The stapler. The paperclip, the microchip and the chocolate chip. All of these began as an idea within someone's fevered imagination. The originators of these ideas were on fire. Did they have to be "managed?" No way. In fact, if they had a manager, he or she would have done well to get out of the way.

If you want to empower people, honor their ideas. Give them room to challenge the status quo. Give them room to move -- and, by extension, move mountains. Why? Because people identify most with their ideas. "I think therefore, I am" is their motto. People feel good when they're encouraged to originate and develop ideas. It gives their work meaning, makes it their own, and intrinsically motivates.

Who has the power in an organization? The people who are allowed to think for themselves and then act on their ideas! Who doesn't have power? The people who have to continually check-in with others.

Think about it. The arrival of a new idea is typically accompanied by a wonderful feeling of upliftment and excitement -- even intoxication. It's inspiring to have a new idea, to intuit a new way of getting the job done. Not only does this new idea have the potential to bring value to the company, it temporarily frees the idea originator from their normal habits of thinking. A sixth sense takes over, releasing the individual from the gravity of status quo thinking.

In this mindset, the idea originator is transported to a more expansive realm of possibility. All bets are off. The sky's the limit. All assumptions are seen for what they are -- limited beliefs with a history, but no future.

If you are a manager, you want people in this state of mind. It is not a problem. It is not the shirking of responsibility. It is not a waste of time. On the contrary, it's the first indicator that you are establishing a company culture that is conducive to innovation.

This is not to say, of course, that you have to fund every idea that comes your way. On some level, ideas are a dime a dozen -- and only a handful of them are ever going to amount to much. But if you treat all ideas as if they are worthless, you will never find the priceless ones. Creativity, you see, is often a numbers game. Einstein had plenty of bogus theories. Mozart wrote some crap. But they continued being prolific. And it was precisely this self-generating spirit of creation, which enabled them to access the good stuff.

You, as a manager, want to increase the number of new ideas being pitched to you. It's that simple. You want to create an environment where new ideas are popping all the time. If you do, old problems and ineffective ways of doing things will begin dissolving. This is the hallmark of an empowered organization -- a place where everyone is encouraged and empowered to think creatively. Within this kind of environment managers become coaches, not gatekeepers.

"Coaching", of course, has been widely written about and there are many fine books on the subject. What hasn't been written about very much is how to become an "innovation coach" -- how to create the kind of environment that elicits the hidden genius of the people around you. It's one thing to tell people "you want their ideas", it's quite another to create the kind of environment that makes this rhetoric real.

Creativity cannot be legislated. It cannot be sustained by mission statements and pep talks. What needs to happen is you, as a manager, need to change the way you relate to people. Each encounter you have with another in the workplace needs to quicken the likelihood that their unexpressed ideas will get a fair hearing -- enabling a far greater percentage of them to eventually take root.

How does a manager do this?

First off, by expressing a lot of positive regard. Get interested! Pay attention! Be present to the moment! This is not so much a technique as it is a state of mind. Simply put, if your head is always filled with your own thoughts and ideas, there won't be any room left to entertain the thoughts and ideas of others. It's a law of physics. Two things cannot occupy the same place at the same time.

Here's an example: Let's say someone comes up to you in the middle of the day and says something like, "I have this great idea for a new product that will generate over $200 million for our company."

The first thing you need to do is realize the opportunity you have. An idea is about to be shared, one that may herald a breakthrough or, at the very least, solve a problem, capitalize on an opportunity, or make your life easier. Your willingness to sit up and take notice needs to be just as strong as if a customer were to call and complain. If possible, drop what you're doing, focus all of your attention on the idea generator, take a deep breath, and begin a series of questions that demonstrate your interest. If you cannot drop what you are doing, schedule some time -- as soon as possible -- for the idea originator to pitch you.

And whether the pitch is now or later, your response -- in the form of exploratory questions -- needs to be as genuine as possible. Consider some of the following openers:

* "That sounds interesting. Can you tell me more?"
* "What excites you the most about this idea?"
* "What is the essence of your idea - the core principle?"
* "How do you imagine your idea will benefit others?"
* "In what ways does your idea fit with our strategic vision?"
* "What information do you still need?"
* "Who are your likely collaborators?"
* "Is there anything similar to your idea on the market?
* "What support do you need from me?"
* "What is your next step?"

Basically, you want the idea originator to talk about their idea as much as possible in this moment of truth. An idea needs to first take form in order to take root, and one of the best ways of doing this is to encourage the idea originator to talk about it -- even if their idea is not yet fully developed. The telling of the idea, in fact, is not unlike someone telling you their dream. The telling helps the dreamer flesh out the details of what they imagined and the subsequent hearing of it firmly installs it in their memory -- and yours -- so the idea does not fade quite as quickly.

Most of us, however, are so wrapped up in our own ideas that we rarely take the time to listen to others. Your subordinates know this and, consequently, rarely share their ideas with you. But it doesn't have to be this way. And it won't necessarily require a lot of time on your part. Some time, yes. But not as much as you might think.

Bottom line, the time it takes you to listen to the ideas of others is not only worth it -- the success of your enterprise depends on it. Choose not to listen and you will end up frantically spending a lot more time down the road asking people for their ideas about how to save your business from imminent collapse. By that time, however, it will be too late. Your workforce will have already tuned you out.

Posted by Mitch Ditkoff at 07:14 AM | Comments (0)

March 17, 2008
Are You an Idea Addict?

There are lots of things in this world that people get addicted to: alcohol, nicotine, heroin, sex, and Blackberries just to name a few. But perhaps the biggest addiction, one that often flies in under the radar, is the addiction to OUR OWN IDEAS.

Here's how it works: We think something up. We feel a buzz. We embrace the idea. We think about it some more. We tweak it, we name it, we pitch it, and POOF, the addiction begins.

At first, like most habits, it's subtle, harmless, a seemingly casual pursuit with a thousand positive side effects: increased energy, renewed focus, a feeling of well-being, a heightened sense of awareness.

Like wow, man.

First we have the idea. But then the idea has us.

We think about it in the shower. We think about it in the car. We think about it when we don't want to think about it. We even dream about it. Soon we want EVERYONE to know about our idea. We want them to feel the buzz. We want them to nod in agreement. We want them to recognize just how pure our fixation is.

If this is where it ended, it wouldn't be that big a deal. If this is where it ended, I wouldn't be calling it an addiction. Maybe I'd be calling it an "inspiration," or a "commitment" or a "visitation from the Muse." But it doesn't end here. It goes on and on and on and on -- and often, to our own detriment.

If you have a business, of course, you WANT to conjure up cool ideas that turn you on. That's a good thing. But if you cling to ideas just because they're YOURS, or just because they are FAMILIAR, or just because you've invested major amounts of TIME in them, then it's definitely time to rethink where you're coming from.

It may even be time to get help.

The story behind the creation of the iPhone is a good example of what I'm talking about. Steve Jobs and his Apple team had to face the music and back off their own addiction to what they had created in order to create something even greater. Here's what Steve had to say about the matter...

"There always seems to come a moment (when what you're doing) is not quite working. Take the iPhone. We had a different enclosure design for the iPhone until way too close to the introduction to ever change it. And I came in one morning, and I said 'I just don't love this. I can't convince myself to fall in love with this. And this is the most important product we've ever done.'

"So we pushed the reset button. We went through all the zillions of models we made and ideas we'd had... It was hell because we had to go to the team and say, 'All the work you've done for the last year, we're going to have to throw it away and start over, and we're going to have to work twice as hard now because we don't have enough time.'

"And you know what everybody said, 'Sign us up.'

That happens more than you think because this is not just engineering and science. There is art, too. Sometimes when you're in the middle of one of these crises, you're not sure you're going to make it to the other end. But we've always made it, and so we have a certain degree of confidence, although sometimes you wonder."

Fortune Magazine (p. 72), March 17, 2008

Posted by Mitch Ditkoff at 08:20 PM | Comments (1)

February 25, 2008
Right Ways of Working with the Left Brain

If your job requires you to lead meetings, brainstorming sessions, or problem solving gatherings of any kind, chances are good that most of the people you come in contact with are left-brain dominant: analytical, logical, linear folks with a passion for results and a gnawing fear that the meeting you are about to lead will end with a rousing chorus of kumbaya. Not exactly the kind of mindset conducive to breakthrough thinking.

Do not lose heart, oh facilitators of the creative process. Even if you find yourself in a room full of 10,000 left brainers, there are tons of ways to work with this mindset in service to bringing out the very best of the group's collective genius.

Click below for ten tips...

1. Diffuse the fear of ambiguity by continually clarifying the process
Most left-brain-dominant people hate open-ended processes and anything that smacks of ambiguity. Next time you find yourself leading a creative thinking session, make it a point to give participants, early is the session, a mental map of the process you'll be using. Explain that the session will consist of two key elements: divergent thinking and convergent thinking. In the divergent segment, you will be helping people consider non-traditional approaches and ideas. In the convergent segment, you will be helping people analyze, evaluate, and select from the multiplicity of ideas and solutions they have generated. If participants are going to get uneasy, it will happen during the divergent segment. Your task? Periodically remind them of where they are in the process. "Here's our objective," you might say. "Here's where we've been. Here's where we are. And here's we're going. Any questions?"

2. Get people talking about AHAS! they've had in their own lives
No matter how risk averse or analytical people in your sessions may be, it's likely that all of them -- at some time or another -- have had a really great idea. "Creativity" really isn't all that foreign to them (although they may think it is). All you need to do to get them in touch with that part of themselves is help them recall a moment in their lives when they were operating at a high level of creativity. Get them talking about how it felt, what were the conditions, and what preceded the breakthrough. You'll be amazed at the stories you'll hear and how willing everyone will be, after that, to really stretch out.

3. Identify (and transform) limiting assumptions
One of the biggest obstacles to creativity is the assumption-making part of our brain -- the part that is forever drawing lines in the sand -- the part that is ruled by the past. Most people are not aware of the assumptions they have -- in the same way that most drivers are not aware of the blind spot in their mirror. If you want people to be optimally creative, it is imperative that you find a way to help them identify their limiting assumptions about the challenge they are brainstorming. "Awareness cures," explains psychologist Fritz Perls. But DON'T get caught in a lengthy discussion about the collective limiting assumptions of the group. This is often just another way that left-brain dominant participants will default to analyzing and debating. Instead, lead a process that will help participants identify and explore their limiting assumptions. Then, time allowing, help them transform each of these limiting assumptions into open-ended "How can we?" questions for brainstorming.

4. Encourage idea fluency
Dr. Linus Pauling, one of the most influential chemists of the 20th century, was once asked, "How do you get a good idea?" His response? "The best way to get a good idea is to get lots of ideas and throw the bad ones away." That's why "Go for a quantity of ideas" is the first rule of brainstorming. You want to encourage people, early and often, to go for quantity. This will short circuit participants' perfectionistic, self-censoring tendencies -- two behaviors that are certain death to creativity.

5. Invite humor
The right use of humor is a great way to help people tap into their right brains. Indeed, "haha" and "aha" are closely related. Both are the result of surprise or discontinuity. You laugh when your expectations are confronted in a delightful way. Please note, however, that your use of humor must not be demeaning to anyone in the room. Freud explained that every "joke" has a victim and is used by the teller to gain advantage over the victim -- a way to affirm power. And when a group finds itself in the realm of power (and the yielding of power), it will undoubtedly end up in left brain territory. You don't want to feed that beast. Instead, set the tone by telling a victimless joke or two, or by your own self-deprecating humor. But even more important than "joke telling" is to allow and encourage a free flowing sense of playfulness.

6. Do the right brain/ left brain two-step
Brainstorming for 3, 4 or 5 hours in a row is unusually exhausting, resulting in the "diminishing returns" syndrome. Creative thinking, like life itself, follows natural laws. Day is followed by night, winter by spring, inbreath by outbreath. That's why the design of your creative thinking session needs to alternate between the cerebral and the kinesthetic -- between brainstorming and some kind of hands-on, experiential activity. By doing this two-step, participants will stay refreshed and engaged.

7. Periodically mention that chaos precedes creative breakthroughs
Left-brained, logical people are rarely comfortable with ambiguity, chaos and the unknown. It seems messy. Disorganized. Downright unprofessional. Indeed, much of the Six Sigma work being done in corporations these days is to reduce variability and increase predictability. Paradox alert! If you want to get really creative, you will need to increase variability and help participants get more "out of control." Picasso said it best, "The act of creation is first of all an act of destruction." Tom Peters said it second best, "Innovation is a messy business." So, when you sense that your session is filled with ambiguity-phobic people, remember to mention how it's normal for ambiguity to precede a creative breakthrough. You may even want to mention how you will be purposefully infusing the session with moments of ambiguity, just to prime the creative pump.

8. Establish criteria for evaluation
The reason why ideas are usually considered a dime a dozen is because most people are unclear about their process for identifying the priceless ones. That's why a lot of brainstorming sessions are frustrating. Tons of possibilities are generated, but there is no clear path for winnowing and choosing. Let's assume, for example, that the session you facilitate generates 100 powerful, new ideas. Do you have a process for helping participants pare the 100 down to a manageable few? If not, you need one. Ideally, the criteria for selecting ideas will be clarified before the session and introduced to participants early in the session. (Please note that there is some debate amongst brainstorm mavens as to when to offer the criteria. Some say this should happen at the beginning of the session (to help assuage the left brain need for logic and boundaries). Others suggest delaying the identification of criteria until just before the idea evaluation process. Either way will work. Your call.

9. Be a referee when you have to
No matter how many ground rules you mention about "suspending judgment" or "delaying evaluation," you are going to have some heavy hitters in the room just waiting for a moment to doubt your approach or "the process." Indeed, one of the favorite (often unconscious) strategies of some left-brainers is to debate and question the facilitator every step of the way. While you want to honor their concerns and right to speak their truth, you also want to hold the bar high for the intention behind the brainstorming session -- and that is to challenge the status quo, entertain the new, and create space for imaginations to roam. Don't be afraid to be firm with participants who want to control the session. At the very least, ask them to suspend their need for "convergence" (i.e. evaluation, judgment, decision making) to the end of the session when there will be plenty of time to exercise that very important muscle.

10. Consult with the tough people on the breaks
Every once in a while, a really opinionated person shows up in a session -- someone who is probably very smart, extremely competent, experienced, with a big BS detector, and just enough arrogance to make you feel uncomfortable. These people can really affect the group, especially if they hold positions of power in the organization. In the best of all worlds, these people would always be on your side. They won't be. Be careful about playing to these people in a neurotic attempt to get their approval. You won't get it. But DO seek them out on breaks and engage them. Get them talking. Pay attention. See if you can pick up any useful feedback or clues about revising your agenda or approach. Even though you wouldn't necessarily choose to be trapped on a desert island with them, these folks may turn out to be a huge blessing for you -- because they are carriers of a particular sensibility that needs to be honored. More than likely, some of the other people in the room are feeling the same thing, but have been too polite to show their true colors. So, don't be afraid of these people. They can be a very valuable resource.

* Excerpted from 32 Ways of Working with the Left Brain, part of Idea Champions' Platinum Innovation Kit

Posted by Mitch Ditkoff at 10:43 PM | Comments (0)

February 20, 2008
INNOVATION: It's About Time!

During the past few years I've noticed a curious paradox heading its ugly rear among business leaders tooting the horn for innovation. On one hand they want the rank and file to step up to the plate and own the effort to innovate. On the other hand, they are unwilling to grant the people they are exhorting any more TIME to innovate.

Somehow, magically, they expect aspiring innovators to not only generate game-changing ideas in their spare time, but do all the research, data collection, business case building, piloting, project management, idea development, testing, report generation, and troubleshooting in between their other assignments.

Tooth fairy alert!

This is not the way it happens, folks! Not only is this approach unreasonable, it's unfair, unbalanced, and unworkable. You cannot shoehorn game-changing innovation projects into the already overcommitted schedules of your overworked workforce. If you do, it won't be innovation you'll get, only half-finished projects and a whole lot of cranky people complaining to you in between meetings.

Aspiring innovators don't need pep talks. They need TIME. Time to think. And time to dream. Time to collaborate. And time to plan. Time to pilot. And time to test. Time to tinker. And time to tinker again.

That's why Google and 3M give its workforce 20% of their time to work on projects not immediately connected to its core business. That's why W.L. Gore gives its workforce a half day a week to follow their fascinations. That's why Corel instituted it's virtual garage program.

"Dig where the oil is," Edward deBono once said. Indeed! And where is the oil? Right beneath the feet of each and every employee who is fascinated by the work they do, aligned with their company's mission, and given enough time to make magic happen.

Need proof? 50% of Google's newly launched features were birthed during this so-called "free time" -- midwived by engineers, programmers, and other assorted wizards happily following their muse.

The fear? If you give people "freedom" they'll end up playing video games and taking 3-hour lunches. Alas, when fear takes over, folks, (the same fear Peter Drucker asked us all many years ago to remove from the workplace), vision is supplanted by supervision and all his micromanaging cousins.

Time to innovate is not time wasted. It is time invested. Freedom does not necessarily lead to anarchy. It can lead to breakthrough just as easily. Remember, organizations do not innovate. People do. And people need time to innovate. Time = freedom. Freedom to choose. Freedom to explore. Freedom to express. And yes, even freedom to "fail."

If you've hired the right people, communicated a compelling vision, and established the kind of culture that brings out the best in a human being, you are 80% there.

Now all you need to do is find a way to give your people the time they need to innovate.

(And hey, if you've found a way to do this successfully, let us know and we'll share the results with Heart of Innovation readers some time soon.)

Posted by Mitch Ditkoff at 12:36 AM | Comments (0)

February 14, 2008
Humanizing the Workplace

It's really not my nature to be this effusive about other people's books, but Gary Hamel's newest offering, The Future of Management, is a 15 on a scale of 1-10. Lucid. Authentic. Compelling. And very well-written. Gary and his co-author, Bill Breen, have built a very compelling case for WHY management needs to change its stripes if they expect their organizations to grow or, more specifically, establish the kind of corporate culture that is conducive to real innovation.

Here's an example of Hamel's straight talk:

"As human beings, we are amazingly adaptable and creative, yet most of us work for companies that are not. In other words, we work for companies that aren't very human.

"There seems to be something in modern organizations that depletes the natural resilience and creativity of human beings, something that literally leaches these qualities out of employees during daylight hours. The culprit? Management principles and processes that foster discipline, punctuality, economy, rationality, and order, yet place very little value on artistry, non-conformity, originality, audacity, and elan."

"To put it simply, most companies are only fractionally human because they make room for only a fraction of the qualities and capabilities that make us human. Billions of people show up for work every day, but way too many of them are sleepwalking. The result: organizations that systematically underperform their potential."

Exactly.

Innovative organizations know how to elicit a creative response from their workforce, not a reactive response. They know how to establish the kind of conditions that nurture growth, instead of mechanically extracting it. They choose to water the root of the plant, not tug on the stalk or harangue the leaves. And they choose this approach because somewhere, deep, down inside, they respect the innate creativity and integrity of each and every employee.

Posted by Mitch Ditkoff at 02:25 AM | Comments (0)

February 08, 2008
Brainstorm or Braindrizzle?

Allow me to make a wild guess here and postulate that you have participated in more than a few brainstorm sessions in your life. Yes? And allow me to make yet another wild guess and state that many of these sessions left you feeling underwhelmed, over-caffeinated, disappointed, disengaged, and doubtful that much of ANYTHING was ever going to happen as a result of your participation. Yes, again? I thought so.

There's a ton of reasons why most brainstorming sessions under-deliver, but the main reason -- the Mount Olympus of reasons (drum roll, please....) is the brainstorm facilitator.

Armed with a short list of ground rules, a flipchart marker or two, and a muffin, most brainstorm facilitators miss the mark completely. The reason has less to do with their process, tools, and techniques than it does with their inability or lack of willingness to adapt. In an all-too-professional attempt to be one-pointed, they end up being one-dimensional, missing out on a host of in-the-moment opportunities to spark the ever-mutating, collective genius of the group.

If only our well-intentioned brainstorm facilitators could abide by the words of Walt Whitman, when he confessed that he "contained multitudes." Translation? If you or anyone you know is going to lead a disparate group of time-crunched, opinionated, multi-tracking, high bandwidth people through a process of originating and developing breakthrough ideas, DON'T BE A ONE TRICK PONY! Be a multitude -- or, at the very least, be multi-faceted. Let it rip. Hang ten. Pull out the stops. Use your right brain and your left. Let all the cats out of the proverbial bag -- and by so doing, exponentially increase your chances of sparking brainpower, brilliance, and beyond-the-obvious ideas.

OK. Enough bloggy pep talk. Let's get down to business.

Take a few minutes now to rate yourself, on a scale of 1-10, for how skillful you think you are at embodying the following personas of a brainstorm facilitator, all of which you will need to call on at just the right time if you expect to play your role to the max. Then tune into your biggest strength and ask yourself how you can amplify that quality. Then identify your biggest weakness and figure out how you can improve in that arena.

While it may seem counter-intuitive, a well-facilitated creative thinking session is less about WHAT than it is about HOW and WHO.

1.CONDUCTOR
A skilled brainstorm facilitator knows how to orchestrate powerfully creative output from a seemingly dissonant group of people. In the conductor mode, the facilitator includes everyone, evokes even the subtlest contributions from the least experienced participant, and demonstrates their commitment to the whole by offering timely feedback to anyone who "gets lost in their own song."

2.ALCHEMIST
A good brainstorm facilitator is able to transmute lead into gold -- or in modern terms -- knows how to help people "get the lead out." This talent requires an element of wizardry -- the ability to see without looking, feel without touching, and intuitively know that within each brainstormer lives a hidden genius just waiting to get out.

3.DANCER
Light on their feet, brainstorm facilitators move gracefully through the process of sparking new ideas. Able to go from the cha-cha to the polka to the whirling dervish spinning of a brainstorm group on fire, savvy facilitators take bold steps when necessary, even when there is no visible ground underfoot. "The path is made by walking on it," is their motto.

4. MAD SCIENTIST
Skillful brainstorm facilitators are bold experimenters, often taking on the crazed (but grandfatherly) look of an Einstein in heat. While respecting the realm of logic and the rational (the ground upon which most scientists build their homes), the enlightened facilitator is willing to throw it all out the window in the hope of triggering a "happy accident" or a quantum leap of thought. Indeed, it is often these discontinuous non-linear moments that produce the kind of breakthroughs that logic can only describe, never elicit itself.

5.DIAMOND CUTTER
Fully recognizing the precious gem of the human imagination (as well as the delicacy required to set it free), the high octave brainstorm facilitator is a craftsman (or craftswoman) par excellence -- focused, precise, and dedicated. Able to get to the heart of the matter in a single stroke without leaving anything or anyone damaged in the process.

6. ACTOR
Brainstorm facilitators are "on stage" whether they like it or not. All eyes are upon them, as well as all the potential critical reviews humanly possible. More often than not, the facilitator's "audience" will only be moved to act (perchance to dream) if they believe the facilitator is completely into his or her role. If the audience does not suspend this kind of disbelief, the play will close early and everyone will be praying for a fire drill or wishing they were back home eating a grilled cheese sandwich.

7.ENVIRONMENTALIST
Brainstorm facilitators are the original recyclers. In their relentless pursuit of possibility, they look for value in places other people see as useless. To the facilitator in full mojo mode, "bad ideas" aren't always bad, only curious indicators that something of untapped value is lurking nearby.

8. OFFICER OF THE LAW
One of the brainstorm facilitator's most important jobs is to enforce "law and order" once the group gets roaring down the open highway of the imagination. This is a fine art -- for in this territory speeding is encouraged, as is running red lights, jaywalking, and occasionally breaking and entering. Just as thieves have their code of honor, however, so too should brainstormers. Indeed, it is the facilitator's task to keep this code intact -- a task made infinitely easier by the ritual declaration of ground rules at the start of a session.

9.SERVANT
Some brainstorm facilitators, intoxicated by the group energy and their own newly stimulated imagination, use their position as a way to foist their ideas on others -- or worse, manipulate the group into their way of thinking. Oops! Ouch! Aargh! Brainstorm facilitating is a service, not a personal platform. It is supposed to be a selfless act that enables others to arrive at their own solutions -- no matter how different they may be from the facilitator's.

10. STAND-UP COMIC
Humor is one of the brainstorm facilitator's most important tools. It dissolves boundaries, activates the right brain, helps participants get unstuck, and shifts perspective just enough to help everyone open their eyes to new ways of seeing. Trained facilitators are always on the lookout for humorous responses. They know that humor often signals some of the most promising ideas, and that giggles, guffaws, and laughable side-talk frequently indicate a rich vein of possibility to explore. Humor also makes the facilitator much more "likable" which makes the group they are facilitating more amenable to their direction. Ever wonder why the words "Aha!" and "Ha-Ha" are so similar?

Interested in learning how to facilitate breakthrough brainstorming sessions? Click here.

Posted by Mitch Ditkoff at 12:11 AM | Comments (0)

February 07, 2008
Street Smart Innovation

by Farrell Reynolds

On an intuitive level everyone knows the meaning of the expression "Street Smarts." In our context let's define it as the combination of life experience, intelligence, awareness, cleverness, guile, humor, ingenuity, agility and ability acquired beyond (or in place of) formal education. (For those without a big-city background, we can include "Farm Smarts" as an equivalent of street smarts.)

Street smarts are a very valuable commodity in the conduct of our lives. Each of us has a degree of street smarts/farm smarts, and we use it all the time in our personal lives.

So why isn't it used more in business?

Is it that street smarts are sort of an informal asset, tough to explain and model, and difficult to apply to specific situations?

Is it because it doesn't lend itself well to PowerPoint presentations?

Aren't street smarts more useful than traditional applied business theory in on-the-run, fluid situations that require more innovation than theory can provide?

Folks, successful and vibrant business is fluid, on-the-run, and innovative.

We have the most highly educated, literate, articulate and engaged workforce on the planet. While the highest levels of formal education might not have been achieved by many, almost all are brimming with street smarts.

And they want to make a contribution! Just ask them.

Create a formal environment where your employees are encouraged and rewarded for making contributions of their street smarts, their intelligence, awareness, cleverness, ability and ingenuity in order to fuel the company's innovative efforts, and you will be rewarded beyond your dreams.

Contact us. We have some street smart ideas on how to do this.

Posted by Mitch Ditkoff at 10:58 AM | Comments (0)

January 21, 2008
The Big Game

Last night I watched the NY Giants beat the Green Bay Packers 23-20 in an NFL championship football game. I watched it with eight friends. As always, we had a fantastic time -- an experience that our wives (no matter how wonderful they may be) have never been able to truly fathom. Our viewing behavior, to them, is a merely a parody of the American male: two-dimensional, woefully predictable, and absurd.

That assessment, however, was not my experience last night. No way. On the contrary, my experience was noble, ecstatic, tribal, and divine. Beyond the pretzels, popcorn, chips, and beer something else was happening.

At the risk of making a mountain out of a football game, allow me to share a few observations about the experience and, by extension, the experience of millions of men huddled together before the Big Game. In that sacred act of viewing, NOTHING ELSE WAS HAPPENING! Zero. Nada. Zilch. No work. No bills. No back taxes. No car repairs. No war in Iraq. No recession. No primaries. No relationship issues. No cholesterol. No this and no that. Only The Game. Pure immersion it was. Spontaneous expression. Presence. Unbridled emotion. Liberated laughter. And the kind of concentration most yogis would trade their third eye for.

What, you may ask, has any of this to do with innovation -- the supposed topic of this supposed blog? Plenty. The state of mind (no, make that state of being), of last night's BIG GAME watching, pretzel munching men is exactly the state of being required by an individual, team, or organization in order to have even the slightest chance of innovating.

OK. Let's go to the slow motion, video replay of that last sentence: I'm talking focus, friends. I'm talking compelling goal. The experience of community. Uncensored delight. Resilience. Loyalty. Humor. Hope. Perseverance. The entertainment of possibility. And the soulful appreciation of each other.

Please don't get me wrong. I'm not talking about the common garden variety trance experience induced by watching TV or a movie. No. I'm talking about the BIG GAME. The "All In" moment. The Full Monte. The No Turning Back. The This Is It. The There's No Tomorrow. And all of it sprinkled with a healthy dose of pepperoni and celebration even before anyone knows the final score.

Yes, I admit, the eight of us didn't deliver anything as a result of watching the BIG GAME -- no output, no product, no proof that we had used our time well. But so what? When you're eating chips and experiencing the Unified Field of Consciousness on the day the Lord rested and time stops as your team huddles in the freezing cold, against all odds, to gather together one more time, focused on the goal and absolutely free of constraint, doubt, and delusion, what is there left to say except:

Giants 23, Packers 20. (And in overtime, yet!)

Posted by Mitch Ditkoff at 01:30 AM | Comments (0)

January 12, 2008
Innovation Ninjas

Every once in a while I come across a quote or excerpt from an article that I want to immediately post on the windshield of every client of mine. It cuts to the chase and lucidly states what I've been trying to say, in various Neanderthalic ways, all these many years.

Take Einstein for example: "Not everything that counts can be counted; and not everything that can be counted counts." Bingo! Bullseye! What a perfect way of explaining to a left-brained addicted world that metrics and analysis is not the only game in town.

And then there's Gary Hamel. He takes a bit more time than Albert to make his point, but hey, it's all relative isn't it? Check this out from the man behind one of my favorite business books of all time:

"Today, innovation is the buzzword du jour in virtually every company, but how many CEOs have put every employee through an intensive training program aimed at boosting the innovation skills of the rank and file? Sure companies have electronic suggestion boxes, slush funds for new ideas, elaborate pipeline management tools, and innovation awards -- but in the absence of a cadre of extensively trained and highly skilled innovators, much of the investment in these innovation enablers will simply be wasted."

"Imagine that you coaxed a keen, but woefully inexperienced golfer onto the first tee at Pebble Beach. After arming the tyro with the latest titanium driver, you challenge him to split the fairway with a monster drive. You promise the neophyte a $100 bonus every time he hits a long bomb that stays out of the rough, and another $100 for every hole where he manages to break par. But what you don't do is this: You don't give him any instruction -- no books, no tips from Golf Digest, no Dave Pelz and Butch Harmon, no video feedback, and no time off to perfect his swing on the practice range. Given this scenario, how many 200-yard drives is our beginner likely to land in the fairway? How long is he likely to stay avidly devoted to the task at hand? And what kind of return are you likely to get on the $2,000 you spent on a bag full of high tech clubs and the 450 bucks you shelled out for a tee time? The answers are: Not many, not long, and not much. And no one who knows anything about golf would ever set up such a half-assed contest.

"That's why I'm dumbfounded by the fact that so few executives have invested in the innovation skills of their frontline employees. The least charitable explanation for this mind-boggling oversight: senior managers subscribe to a sort of innovation apartheid. They believe that a few blessed souls are genetically equipped to be creative, while everyone else is a dullard, unable to come up with anything more exciting than spiritless suggestions for Six Sigma improvements. A more charitable reading: CEOs and corporate HR leaders simply don't know how to turn on the innovation genes that are found in every human being"

"Obviously, you can't teach someone to be an innovator unless you know where game-changing ideas come from. In other words, you need a theory of innovation -- like Ben Hogan's theory of the golf swing. This is why, a few years back, I and several colleagues analyzed more than a hundred cases of business innovation. Our goal: to understand why some individuals, at certain points in time, are able to see opportunities that are invisible to everyone else. Here, in a pistachio-sized shell, is what we learned. Successful innovators have ways of seeing the world that throw new opportunities into sharp relief. They have developed, usually by accident, a set of perceptual "lenses" that allow them to pierce the fog of "what is" in order to see the promise of "what could be." How? By paying close attention to four things that usually go unnoticed:"

"1. Unchallenged orthodoxies -- the widely held industry beliefs that blind incumbents to new opportunities.

2. Underleveraged competencies -- the "invisible" assets and competencies, locked up in moribund businesses, that can be repurposed as new growth platforms.

3. Underappreciated trends -- the nascent discontinunities that can be harnessed to reinvigorate old business models and create new ones."

4. Unarticulated needs -- the frustrations and inconveniences that customers take for granted, and industry stalwarts have thus far failed to address."

Thanks Gary! Clearly, what's needed these days are organizations full of "Innovation Ninjas." Skillful, agile, perceptive, courageous, and highly trained individuals who know how to find their way through the seeming obstacles in the way in order to get a result. These obstacles might be "internal" -- as in the outdated assumptions, paradigms, and habits of people with three letter acronyms after their name. OR the obstacles might be "external" -- as in an organization's funkadelic infrastructure, protocols, and processes. But whatever the obstacles encountered (not counted!), our nimble ninjas of necessity manage to find their way to the goal. Imagine if you had hundreds of these people working in your company. Imagine you had thousands.

Posted by Mitch Ditkoff at 12:57 AM | Comments (0)

January 09, 2008
Innovation Slush Funds

Nortel, the fiber optics giant, allocates pools of money (or "innovation slush funds") at different organizational levels for any idea a manager thinks has great potential, but doesn't want to be accountable for the bottom-line result. Very cool.

A client of mine, at Michelin, does a similar thing. He is authorized to distribute as much as $10,000 to aspiring innovators who have done their homework and are able to convince him that their high potential projects need a bit funding to get untracked. Also very cool.

What I like about this approach is that it sidesteps the bureaucratic hokey pokey, run-it-up-the-flagpole, command and control, funky chicken shuffle that all too often scuttles powerful new ideas in need of a timely infusion of capital to get them rolling.

Of course, these "innovation slush fund" scenarios require some trust and clearly defined evaluation criteria to keep things on the up and up -- but that is simply done. No Six Sigma required. It's such a simple thing to do and can radically reduce the time it takes for breakthrough ideas and aspiring innovators to make magic happen in your organization.

In what ways can YOU establish some kind of innovation slush fund this month? And if you have already done so, click "comments" below and let us know how it's working out.

And remember, as one wise pundit put it, "It's not the money that starts the idea, it's the idea that starts the money."

Posted by Mitch Ditkoff at 09:30 PM | Comments (1)

January 02, 2008
Give Everything You Have

If you are looking for a breakthrough in 2008 -- whether it's in the realm of innovation, collaboration, business, or personal relationships, allow me to offer you one simple piece of advice: give everything you have. Yup. Go all the way. Let it rip. Put all your chips on the table. Go all in. "A monomaniac on a mission" is how Peter Drucker once put it.

Martha Graham said the same basic thing, but a bit more poetically: "There is a vitality, a life force, that is translated to you into action, and because there is only one of you in all time, this expression is unique. And if you block it, it will never exist through any other medium, and will be lost."

Yessiree. Now's the time -- the time to translate your life force into action no matter what form it takes. Book to write? Move to make? Idea to manifest? Business to turnaround? Whatever. The key is to go for it. Give it everything you have. And yet, the act of giving everything you have is only HALF the battle. The other half... is HOW you give it.

And so, for all Heart of Innovation readers and any one else who has somehow found their way to this virtual space and time, I offer the following as a gift to you for a life well-lived in 2008. Imbibe it's meaning and you will find yourself succeeding beyond your wildest dreams. Not only will your cash flow, but so will you...

GIVE EVERYTHING YOU HAVE

Give everything you have,
and after you have given,
give what's left.
After you give what's left,
give what remains.
After giving that,
give the feeling of having given.
After giving the feeling
of having given,
give what you get
for having given.
Then give again,
never stopping, always giving.
And should it come to pass that you forget,
forgive yourself immediately.
Then begin again,
giving everything you have,
and after you have given,
give what's left.

Posted by Mitch Ditkoff at 10:17 PM | Comments (0)

December 30, 2007
Seeing Innovation Clearly

There's an old Indian adage that goes something like this: "When a pickpocket meets a saint, all he sees are pockets." Psychologists summarize this phenomenon in three words: "Motivation affects perception." In other words, if you're hungry when driving through a town, you'll notice the restaurants. If you're running out of gas, you'll notice the gas stations. If your mother is dying, you'll notice the funeral homes.

What is the meaning of this to you?

Simply this: If you are really serious about innovating in 2008, first you will need get clear about your motivation -- what's driving you. The clearer you are, the more your efforts will be free of the hidden agendas, assumptions, and filters that limit your ability to create what you SAY you want to create.

For example, if you think your real motivation is to create a breakthrough product, but what is really driving you is the need for short term profits, you won't have the kind of patience and perseverance required to aacomplish your goal.

Metaphorically speaking, if "innovation" is the "saint" you are seeking, you don't want to be approaching it like a pickpocket.

Next month, in this space, we'll be posting a poll to explore this phenomenon more deeply. We want to find out WHY people want to innovate. To jump start this effort, we invite you NOW to tell us why YOU want to innovate in 2008. What's in it for you? Why bother? What's the payoff?

Is it survival? Is it an attempt to keep pace with the competition? A way to enjoy your job more? A calling? Your strategy to get promoted? Something else? Simply click the "comments" link and let us know.

Which reminds me of that old Woody Allen joke: This guy goes into a psychiatrist's office and, in great distress, confesses that his brother thinks he's a chicken.

"Bring him in," the psychiatrist says.

"I can't," explains Woody.

"Why not," the psychiatrist asks.

"We need the eggs."

Posted by Mitch Ditkoff at 02:43 AM | Comments (0)

December 10, 2007
AWAKE AT THE WHEEL: Getting Your Great Ideas Rolling (in an uphill world)

Ta da! After seven years, 22 rejections, 20 rewrites, 2 agents, and a whole lot of looking at myself in the mirror, here it is: the publication of my new book, AWAKE AT THE WHEEL. Part fable, part creative thinking toolbox, the book is a wake up call for all aspiring innovators -- a simple way to help people "get out of the cave" and manifest BIG ideas in a world not always ready for the new and the different.

If you have an inspired idea that is lingering in your mind and needs a fresh jolt to see the light of day, this book is for you.

Until it's appearance in bookstores on May 1, 2008, you can order it from www.awakeatthewheel.info.

Tim Gallwey: "A superb catalyst for anyone with the urge to bring their best ideas into reality."

Donna Fenn: "Og may have invented the wheel, but Mitch Ditkoff has created a GPS for the innovation process. Awake at the Wheel is a witty and inspiring roadmap for the journey from ideas to invention."

Jay Conrad Levinson: "Nothing is as powerful as an idea whose time has come. The time has come for this book and Mitchell Lewis Ditkoff has put it into words. He has done a masterful job."

Jack Mitchell: "Go ahead and 'hug' your employees by giving them Awake at the Wheel and creating a company culture that fosters, develops, and celebrates the best of their ideas."

Joyce Wycoff: "A highly accessible alchemist's stone for aspiring innovators."

Melinda McLaughlin: Awake at the Wheel illuminates! It's the perfect book for those of us who have felt the excitement of the 'aha' moment only to experience the frustration that comes when no one sees the brilliant lightbulb above our head. Mitch Ditkoff takes us on an engaging journey that re-imagines how to turn an idea into great success and makes it suddenly seem easy.?

Chuck Frey: "Entertaining and inspiring."

Posted by Mitch Ditkoff at 06:05 AM | Comments (0)

December 05, 2007
Fearless Innovation

I ask myself the question, "Am I innovative?" My answer is, no surprise, "Of course I am!"

Being a pain in my own butt, I then press on and ask, "But are you innovative like in being creative, when no one asks you, or are you innovative like in response to something?"

I'm really beginning to annoy myself.

"Well, I have innovative ideas when no one's around, when no one's looking!" I answered somewhat whiningly.

"Sure you do. Of course you do. No doubt about that. Next question. Once you have these original, creative, innovative thoughts and ideas when no one's around, when no one's looking, what do you do with them?"

Sheeesh! Busted once again.

The answer is, I usually keep them to myself.

We all remember being in third or fourth grade and having the teacher ask the class a question and sort of raising our hand at half mast because we were pretty sure we had the answer but Ann Smith and/or Gregg Rimsky were just about bursting out of their seats, raising both hands at once, grunting, moaning, waving wildly for teacher's attention. Remember? And when teacher called on Ann or Gregg, they gave the correct answer and it was exactly what you were going to say.

Our first Homer Simpson D'OH! moment.

Let's fast forward twenty, thirty, forty or fifty years. Probably not much has changed in this regard. And many times we still have the right answer. What I'm referring to here is human behavior, very cherishable human behavior. We want to make that contribution of the right answer. We really, really do. But we are afraid.

I'm not going to go through the pantheon of fears we all have when we are in community. I don't have to. We all know them. What I want to draw attention to is the richness of innovation that resides in all of us, and how we can and will all benefit from its expression if we create a safe and fearless environment in which it can be expressed.

By a safe and fearless environment I'm not referring to brainstorming sessions or other organized activities geared to "getting the juices flowing." While these have their place and are very valuable, what I refer to here is the creation of a culture wherein spontaneous innovation, three o'clock in the morning innovation, is encouraged, nurtured, fed and given space and place for expression.

This is a two step process that takes place almost simultaneously within the individual and the community. It starts with the individual who must be willing and courageous enough to put some starch in their arm and get it up there for everyone to see. Creating the environment and providing the tools for fearless expression comes next. We all need a safe place. This is not a difficult or complicated thing to do, but it requires courage, vision, compassion and leadership.

Once individuals become willing to take a chance and the safe environment is in place, the wellspring, the cornucopia of intelligence and innovation that resides in all of us will begin to flow forth and the benefits, expressed in the form of less employee turnover, improved morale, improved revenues and a smarter, more pertinent, more competitive product line, will be expressed.

It won't take long, so let's get started.

Posted by Farrell Reynolds at 04:08 PM | Comments (1)

October 09, 2007
SIX SIGMA UNRAVELLED: The Gotta Have a Process Blues

One of my favorite clients of all time was a key manager in a very prominent Fortune 500 company. She was smart. She was funny. She was creative. And she was kind. Then her company adopted Six Sigma. I couldn't help but notice that soon after this she started becoming uncharacteristically cranky, not unlike the way an artist gets upon filling out a tax form. When I asked her how the Six Sigma initiative was going, she rolled her eyes and mumbled something about "going through the motions."

Intellectually, of course, she understood its value. But her longstanding success as a manager and business leader went far beyond the intellect. Intuitively, she knew what Einstein -- the master of the intellect -- had said years ago when he noted that, "Not everything that counts can be counted; and not everything that can be counted counts."

In a recent online Business Week posting, Brian Hindo lucidly deconstructs some of the flawed assumptions of the Six Sigma approach:

"The very factors that make Six Sigma effective in one context," explains Hindo, "can make it ineffective in another. Traditionally, it uses rigorous statistical analysis to produce unambiguous data that help produce better quality, lower costs, and more efficiency. That all sounds great when you know what outcomes you'd like to control. But what about when there are few facts to go on -- or you don't even know the nature of the problem you're trying to define?

"New things look very bad on this scale," says MIT Sloan School of Management professor Eric von Hippel, who has worked with 3M on innovation projects that he says 'took a backseat' once Six Sigma settled in. "The more you hardwire a company on total quality management, the more it is going to hurt breakthrough innovation," adds Vijay Govindarajan, a management professor at Dartmouth's Tuck School of Business. "The mindset that is needed, the capabilities that are needed, the metrics that are needed, the whole culture that is needed for discontinuous innovation, are fundamentally different."

And so, dear Heart of Innovation readers... in honor of all people who have ever questioned the long-term value of Six Sigma... in honor of all the people who have understood that increasing -- not decreasing -- variability is often the key to success, it is my utmost pleasure to make my graceful exit from this latest blog posting with the immortal, finger-snapping, toe-tapping, knee-slapping, put-on-your-blues-hat-and-sunglasses lyrics to....

THE GOTTA HAVE A PROCESS BLUES

I woke up this morning,
put both feet on the floor,
but I didn't have a process
to find the bathroom door,
so all I did was shuffle,
first the left foot, then the right,
forgot to count the tiles,
(hey boss, I ain't too bright.)

We got green belts, black belts,
corporate karate,
and soon we'll need a process
for going to the potty.
Lord, I need a chart and graph to help me choose
just what to name this song about the Six Sigma blues.

Back when we were kids
the only processed thing was cheese,
now we need a process
every single time we sneeze,
I say "achoo," I blow my nose,
I try to get it right,
my Black Belt says my charts don't flow,
not once a gesundheit.

I make no mistakes,
I do everything right --
to make sure nothing breaks,
I stay up all night,
I'm a Six Sigma cowboy
cutting cycle time in half,
I measure every joke
and the way it makes me laugh.

We got green belts, black belts,
corporate karate,
and soon we'll need a process
for going to the potty,
a fishbone diagram would be so cool to help me choose
just what to name this song about the Six Sigma blues.

I barely make a boo boo, I rarely blow a deal,
you might call it voo doo, but that's just how I feel,
I'm one in a million
though my defects number three,
I log on while I'm sleeping
and I've changed my name to "E."

We got green belts, black belts,
corporate karate,
and soon we'll need a process
for going to the potty.

Blind Willy Nilly
AKA Mitch Ditkoff

Posted by Mitch Ditkoff at 10:10 PM | Comments (0)

September 18, 2007
Keep It Simple, Genius!

Life is really simple, but we insist on making it complicated.-- Confucius

When I was in my 20s, I worked at the University of Virginia Medical Center. Initially, I was impressed when I heard the interns and residents spicing their diagnostic conversations with impressive sounding Latin words. It made me feel like I was in the presence of experts -- people in the know -- professionals to whom I could entrust my life should I ever get really sick. In time, it became clear to me that the Latin name dropping routine was just a game -- a way that insecure medical students could instantly feel better about themselves, somehow justifying all those long nights of studying while, at the same time, raising their perceived value in the eyes of their overwhelmed patients.

It is not just medical students who are enamored of complexity. We all are. Somehow, in our over-caffeinated, multi-tracking, digitally-assisted life, we have come to equate complexity with knowledge. Complexity is not knowledge. Complexity is complexity. Simplicity is where its at. All savvy business leaders I meet these days have a knack for keeping things simple. They demystify. They speak in the language of the people. They cut to the chase in a way that cuts no one in the process. And if they write a book, you do not need a translator to understand it.

My invitation to you today? Keep it simple -- whatever business you are in. You will feel better at the end of the day -- and so will all the people you work with.

Interested in finding out what Einstein, DaVinci, Tolstoy and other great beings have said about simplicity? Click below...

Everything should be as simple as possible -- but no simpler. Albert Einstein

Simplicity is the ultimate sophistication. Leonardo DaVinci

Our life is frittered away by detail... Simplify, simplify, simplify! Henry David Thoreau

Simplicity is the final achievement. After one has played a vast quantity of notes and more notes, it is simplicity that emerges as the crowning reward of art. Fredrich Chopin

There is no greatness where there is no simplicity. Leo Tolstoy

Nothing is true, but that which is simple. Goethe

Posted by Mitch Ditkoff at 06:51 PM | Comments (1)

August 25, 2007
Fair Winds: linkage report

At the ripe young age of one month, The Heart of Innovation has been attracting some attention on the Web. Several blogs have picked up on our conversation recently:

Fast Company --
FC Now, Fast Company magazine's regular staff blog, ran an Innovation Wednesday feature, "Corel's Virtual Garage" (8/22) based on Mitch's post, "It's Innovation Time at the OK Corel."
They really got into it in depth:

"Intrigued by the Corel concept -- I first heard about it here - I got in touch with Adam McKinty, Director of User Experience Design at Corel, and Jennifer Fraser, the Lead User Experience Designer, who walked me through the development of the system."

And they got off one pretty sly remark in particular:

"At the end of the day, innovation must create value. (Otherwise it's just bloviation, which can also only be measured using trailing indicators.)"

InnovationTools --
Chuck Frey posted a summary on InnovationTools.com of Tim Moore's deconstruction of the failed Apple Newton.
Big Problem or Right Problem? The Egg Freckles Saga (8/17)

"Tim tells this innovation case history in a very engaging style. I highly recommend that you read it," Frey says.

Innovationpartners --
"En weblog om IP og Innovation,' Denmark. This Danish blog also just published an item on Tim's Newton story, "Succesfuld innovation løser det rigtige problem." But we really can't tell you anything about their take, because it is in Danish, which AltaVista's Babelfish translation ne parlez pas.

For anyone who does read the language, though, you'll be amused by their conclusion:

"Apple tabte markedet og en halv milliard dollars i forsknings udgifter. Hvad er moralen? Den er:

* fokuser på din kunde
* hvad vil han have for en løsning,
* vil din løsning give ham mere værdi i forhold til andre

"Det er jo ren LEAN ;-) "

Added us to their Blogrolls

- InnovationTools, "Innovation & Creativity Weblogs"

- Think For A Change (Paul Williams), "Innovation Blogroll"

(We watch these developments mostly from our lofty treetop perch on Technorati, where we can spot who in their network, at least, has found us.)

Thanks for reading!

Posted by Bill Ross at 03:56 PM | Comments (2)

August 16, 2007
The Science of Innovation

(By Farrell Reynolds)

I look at Innovation as I would any Science; that is, from the angles of Theoretical, Applied and Practical. I feel many corporations do look at Innovation only from the theoretical POV.

That's fine, but it can't end there. If it does, Innovation becomes a "soft" science, nice to have around but not a "must have" part of the operation. These types of activities are usually the first to go when budgets get trimmed, and are never given the gravitas and respect they deserve.

What does it take to have Innovation looked at as an essential part of the operation of a company, as a hard science that can be applied and practiced?

- Make it a requirement. Markets, distribution and supply channels, customer appetites and the competitive landscape are in a state of constant change. To keep in front of this change requires Innovation. "Don't show up without it!"

- Foster it. People don't just gravitate to innovation. Innovation is hard work. We all must be educated and trained in it. Senior executives must put that training and education in their budgets as they do other types of overhead.

- Don't believe for a minute that innovation is like A Field of Dreams. "Build it and they will come" is folly when trying to create an innovative environment. It must be taught, modeled and rewarded.

- Any Innovation plan must be just that, a hard plan. It can't be an "initiative." A plan has to have milestones and expected results.

These results must be measurable and memorialized in writing. The plan must be full of great leaps. It can't be yesterday's plan with tomorrow's date on it. I'm always amazed how frequently that happens, but I'm not surprised. Innovation is scary and it is hard.

- Just as Innovation must have clear expectations and timelines, it must also have clear rewards. And these rewards should be outrageous!

- Using innovation merely to cut costs is picking the lowest of the low-hanging fruit. It's not even that, now that I think of it -- it's tantamount to picking the fruit up off the ground.
A truly robust, energized and productive Innovation program and culture must be about stellar performance, astounding and consistent displays of energy and creativity, attitudes and aptitudes that bring about cascades of revenue and a feeling of lightness and love permeating the entire organization.

In closing, I'm reminded of the cartoon of two buzzards sitting on a bare branch looking out at a bleak setting. One turns to the other and says, "Scr